Business Closed Loop: Starting with Ringback Tones to Take Down Giants

Jiang Yilei held up the somewhat bulky DV camera and aimed it at a wooden plaque on the door.

"Xianming Studio"

"This is..." The camera zooms in.

The words "Individual Business Owner" are clearly visible on the business license, and the operator's name is Wang Song.

The figure in the registered capital column was conveniently obscured by Jiang Yilei's finger.

"This is the studio's legal identity document."

Wang Song's voice came from off-screen, tinged with amusement.

"The registered capital comes from a small encouragement from higher authorities to individuals who are outstanding in promoting spiritual civilization."

Jiang Yilei turned the camera to Wang Song: "Mr. Wang, would you like to give a speech on receiving the license?"

Wang Song cleared his throat, and facing the DV camera, his expression instantly turned serious: "First of all, thank you for the organization's trust."

"Secondly, this shows that our previous approach of 'crossing the river by feeling for stones' was in the right direction."

"at last....."

"This means we have more confidence to cheat and swindle... no, I mean to conduct business cooperation in the future."

"Hahaha!" A burst of knowing laughter erupted from inside the room.

The camera then pans into the room.

Three bulky CRT computers hummed as they faced three young faces.

Jiang Yilei held up the DV camera, providing voice-over narration:

"What I'm about to show you is the core productivity lineup of Xianming Studio:"

"The scriptwriting team!"

"Special thanks to my alma mater for providing the hardware support! You asked if this computer can play games?"

She moved closer to Ma Xiaojun.

The camera was pointed at the document on his screen and the backend of a website with red background and white text: "Brother Ma, tell your future colleagues what games they can play?"

Ma Xiaojun didn't even look up.

His fingers flew across the keyboard, and he casually flicked a non-existent fringe at the camera: "Playing games? That's a desecration of productivity!"

"See that? It's the backend of 'The Lost Tomb' on a certain Chinese website."

He pressed Enter to log in to QQ, a paid QQ reader group.

"See that? Over 200 live people, waiting online."

His tone was flat, but he couldn't suppress the smile on his lips.

"Pressure? It doesn't exist. What I enjoy is this feeling of being needed."

The camera pans to Liu Jianjun beside him.

He was wearing black-rimmed glasses, and the screen displayed a document of "Joy of Life," with a forum page open next to it.

His expression was somewhat sullen, his fingers hovering over the keyboard, hesitant to type.

"Jianjun, how are the data?" Jiang Yilei asked.

"good."

Liu Jianjun pushed up his glasses, his tone somewhat dejected, "The number of favorites is increasing slowly, but the number of reads is picking up again."

Jiang Yilei suppressed a laugh.

"I heard that you had an in-depth and friendly academic exchange with readers in the book review section a few days ago?"

Liu Jianjun's face flushed red.

On the screen, a negative review that he marked as illogical was followed by his three-hundred-word rebuttal.

The last reply was from that reader: "The author is awesome, I'm leaving, I'm dropping the book."

Jiang Yilei pointed the camera at himself.

"Unexpectedly, Jianjun, who is not good with words in real life, is a force to be reckoned with online, causing readers to abandon his books."

"The boss has seriously criticized this behavior and told the studio to take it as a warning."

"Just keep telling everyone you meet that it's right, right, right."

Liu Jianjun silently closed the forum page and started typing on the keyboard, but he just couldn't accept it!

The camera pans to the innermost seat, showing Chen Shu's seat.

Her desk was the tidiest; next to the keyboard was a stack of bound A4 papers with a handwritten note on the cover:

The final draft of the screenplay for "Gone Girl".

Chen Shu was staring blankly out the window when she heard the noise. She turned around, smiled, and waved to the camera.

"Sister Chen Shu, is your masterpiece finished?" Jiang Yilei asked.

"Hmm," Chen Shu replied succinctly.

"To borrow Mr. Wang's words, it's as simple as having hands."

The camera zooms in on the script, revealing its considerable depth.

"Look at this amount of material! It's said that Professor Ding Ruru was so impressed after reading the first draft that she urged us to finish it quickly."

"Sister Chen Shu, what's your next big project?"

Chen Shu frowned.

"Don't even mention it. I just finished writing about betrayal, and now my boss wants me to write about campus romance. Oh well, I have class this afternoon, so I'll stop here."

"I can't stay silent!! Vice President Jiang, you need to give me a response, I protest!!"

Upon seeing this, Jiang Yilei immediately evacuated, leaving Chen Shu's laughter to dissipate in the studio.

The DV camera pans to the center of the room, to Wang Song's workstation.

An old desk, bigger than any other desk, was a disaster.

Two video editing windows are open side-by-side on the monitor screen.

Jiang Yilei carefully avoided the camera, lowering his voice to speak to it:

"See that? The boss's throne."

"These two clips are being finalized, and I dare not touch them. If I cut even one frame wrong, he could put me into his computer as source material."

She lowered the camera.

Point at the constantly flashing ball icon in the lower right corner of the computer screen; the nickname is "Senior Sister Yao".

"Hey, Yao Beina, your senior, messaged me."

"No wonder the boss rushed out as soon as he hung up the sign; the demo was finished!"

Finally, the camera returns to Jiang Yilei's own computer screen.

She sat down, with the DV camera beside her, recording her actions on the screen.

It opens the movie forum and the Tudou.com backend.

"The forum-based traffic generation strategy is showing initial success!"

She was reporting to herself while facing the camera.

"The post analyzing the details of 'Kung Fu Hustle' has received over 500 replies! Our Papi Jiang Tudou channel... well, it's a bit of a disaster."

She scrolled through her mouse: "Wow... why are there so many discussion threads for 'The Promise'? The movie hasn't even been released yet!"

She clicked on a post titled "[Insider information! What exactly was the Central Academy of Drama's internal screening of 'The Promise' about? Seeking insider information from the poster!]"

A lot of people tagged her in the comments.

Jiang Yilei muttered to the camera, "The movie hasn't even been released yet, how am I supposed to know the plot..."

She thought for a moment, created a new document, and typed in the title:

Regarding *The Promise*, we can first discuss Director Chen's *Farewell My Concubine*.

A knock came at the door.

A tall figure stood in the doorway, and all eyes turned to him.

Jiang Yilei's eyes lit up, and he immediately raised his DV camera, enthusiastically going to greet him.

"Yang Shuo! Welcome to Xianming Studio!"

"As the first outsider to join our studio, what are your thoughts on the official filming over the past two days?"

"Why did I make so many mistakes during the actual filming, especially in front of Teacher Chang Li, and get a severe half-hour lecture from him?"

"Is it due to excessive pressure? Or is there another reason?"

Yang Shuo argued, his face flushed red.

"A mistake can't really be called a mistake... Can an actor's actions be called a mistake?"

"That's called...that's called finding a deep connection with the character! It takes time to get into character!"

Then came some

The phrase "Looking back at her mother, she sees a stern mentor; this emotional shift requires build-up" is a metaphor for the emotional transition.

What do you mean by "children playing ball outside the field disturbing the pure magnetic field of artistic creation"?

What do you mean by "using absurdity to deconstruct the heavy is a higher level of acting? The director didn't call 'cut' at the time."

Such obscure and difficult-to-understand language.

This caused everyone to burst into laughter, filling the studio with a joyful atmosphere.

"What are you laughing at??" Wang Song's voice came from outside the door.

Jiang Yilei immediately responded.

"Reporting to the boss, as instructed, the initial structure of Xianming Studio has been recorded, laying a solid foundation for the future corporate culture."

"Okay, everyone's here. The first charity giveaway prize is six thousand yuan. Come on, everyone..."

"What about me?" Yang Shuo squeezed in.

"This is your second uncle's block. Go and play these two demos for everyone to hear."

Wang Song handed Yang Shuo two CDs and a bright red ticket.

"Mr. Wang is very generous."

Those who haven't joined the studio all received money from his second uncle; those who have joined the studio wouldn't even dare to dream of it.

Applause, please!!

Cheers erupted in the studio, and Wang Song raised his hand to press down.

"These are the requirements for university students' innovation and entrepreneurship application reports."

"Please present your respective results, and try to ensure the other party can't find any fault with them!!"

"good!!"

"Tonight, to celebrate the opening of Xianming Studio, we're having hot pot at Houjie!! Go back and give your roommates a heads-up: Xianming Studio's profit sharing..."

"Got it! I'll make sure the whole hospital knows we really pay here."

Ma Xiaojun patted his chest and guaranteed it.

Laughter, cheers, and the beautiful melodies flowing from the CD player mingled in this rather simple bungalow.

On November 21, 2005, Xianming Studio was established!!