Business Closed Loop: Starting with Ringback Tones to Take Down Giants

Wang Song is looking at things from his memory.

Meanwhile, the IP group on the other side was looking at the same thing.

Chen Shu stared at the backstage area, her brows furrowed: "The submission rate is only half of the registered rate."

"And now there are fewer than three hundred people who have actually written the entire story, from beginning to end."

Liu Jianjun rarely speaks.

"The number of people is about the same. Once the creative passion fades and there is no feedback, it is difficult to continue."

Chen Shu nodded, "Then these 300-plus stories that have already been written can be submitted to the teacher for review."

That evening, a teacher review section was added under each story on the event page.

The next day.

Inside an office in the Department of Dramatic Literature at the Central Academy of Drama.

All twelve judges have arrived.

"Did the school really agree? Are we allowed to post the review results online?"

The drama professor was somewhat puzzled, as no university essay contest had ever done this.

"The government has issued documents supporting the development of new media."

"After Wang Song brought it up a couple of days ago, the school just went along with it and seized the opportunity to set an example."

The school office teacher began to explain, glancing at Professor Ding, who was visibly smiling in the corner.

Professor Ding straightened his voice and said, "They wrote it down carefully, so we have to read it carefully too."

One teacher frowned: "What if I say something wrong..."

The school office teacher made the final decision: "It's good that you were wrong. Are teachers so long in their careers that they're not even allowed to make mistakes anymore?"

"We need to let others know that people are watching; that attitude is enough."

Everyone nodded, and the discussion officially began.

Professor Ding could no longer laugh.

"The beginning was good, but the third volume started to go completely off track and couldn't be reined in."

The professor from the drama department next to me read it even faster.

"You've only read one? I've already rejected five, and they're all the same."

The office was filled with the sounds of keyboards clicking, arguments about certain plot points, and praise.

Professor Ding was the first to step forward, saying, "I'll set an example for everyone; I've made it."

"The characters are well-developed and the dialogue is lifelike, but that's where it falls short."

"The downside is that too much space was spent on describing the characters' states in the fourth volume in order to develop them."

"The status, that is, deleting this part, will not affect the main storyline at all; the simplification is more integrated with the main storyline."

Seeing this, the other teachers no longer hesitated.

There has been criticism.

"Students, don't start by comparing yourselves to literature; the imitation is too obvious."

"Furthermore, the writing style is too detached from real life. Students, put down your pens and go observe life."

There is guidance.

"The suspense was well-developed, but the killer was revealed too early. Try moving the key clues to a later point."

Some were sent back for rewriting:

"I'm not giving this a score. If you've really experienced heartbreak, you wouldn't write like this."

In a dormitory at the Central Academy of Drama, a student majoring in drama refreshed the backend and stared at the comments three times.

I took a screenshot and posted it directly to the class group: "Holy crap, Professor Zhou wrote a comment for me?"

"Really?" "I want to check it out too!"

Half an hour later, people started posting screenshots.

"I received feedback from the production manager!"

"Professor Liu from the directing department said my structure is good!"

On the other side, in the section for funny pictures and text, students have also started asking questions.

"Did the teacher not look at mine? Did mine get heavy? I'm a little sad."

Someone replied, "There are too many manuscripts; the teacher's eyes are going to go blind. Let's wait."

"Indeed, it's already good enough to get into this pool; my roommate hasn't even finished his manuscript."

Each comment gradually gained momentum and became a topic of discussion on the forum.

"A Central Academy of Drama teacher is grading student assignments online?? No other university has ever done this before?"

"Please comment: Is there a problem with making this public? Is it something other universities should learn from?"

The original poster has attached several screenshots of the comments.

1L: "If you dare to be the first to do this, you're not afraid to say it. It's that simple."

2L: "Indeed, and the teacher's comments were also correct, especially since they were from one of their own students."

3L: "If Mingyue had faced this kind of treatment back then, would she have even left?"

4L: "I've finished reading it. The reviews are very fair. They're not just reviews for the sake of reviews; they all hit the nail on the head."

5L: "The key is that the teacher's evaluation was very serious, not just a perfunctory 'read'."

6L: "I registered. Even though I'm not from the Central Academy of Drama, I can still watch the fun."

Data flows freely on the internet, from the correctness of discussion methods to praise patterns.

That evening, the author who was criticized for never having experienced heartbreak responded in the public review section.

"The teacher is right, I have never been heartbroken. This story is based on my roommate's experience."

"I'll do a more in-depth interview with him later, and rewrite it tomorrow. Could you take another look?"

A string of comments followed:

"Hahaha, that's so honest."

"A world where only roommates get hurt has been achieved. I'm following you now. Rewrite it so I can see it again."

The mystery author who was advised to postpone the crucial clues immediately released a new revised version.

"I revised it according to the teacher's suggestions. Please give me your feedback."

November 3rd marked the seventh day of the essay contest.

All 412 student submissions that completed their stories received professional review.

This attracted more people to Dianping (大众点评) from various forums.

That evening, there were four hours left before the event ended.

The phone lines of the school office staff were ringing off the hook, not just from the media, not just from leaders.

Most of them are teachers from other art colleges.

"Old Zhang, was that public judging session at your Central Academy of Drama real or staged?"

"Our school would also like to give it a try. Could we collaborate with your platform?"

Could you send me a copy of the activity rules and scoring mechanism for reference?

The school office was very happy, talking about exchanging ideas and actively exploring with other universities.

The teacher from the school office hung up the phone and looked at Ding Ruru sitting opposite him: "Your precious apprentice has made it."

Professor Ding picked up his teacup, suppressing the smirk on his lips: "It's all thanks to the school."

The school office teacher smiled and said, "There's a meeting next week. Have him come over; the school needs to give us a formal statement."

Professor Ding nodded, knowing what this statement meant.

This means that the model has been successfully implemented, moving from tacit approval to endorsement, and from "allowable" to "should," thus shifting the pressure to peers.

Meanwhile, inside the Fairy Name Pavilion on the other side.

Everyone was delighted to see the daily active users and daily pageviews soaring.

Wherever the news was known on the internet, there was almost unanimous praise.

Ma Xiaojun clapped his hands.

"It's gone viral! My embarrassing photos and videos have gone viral, and amazing comments have appeared."

"I'm finally free from hearing your collection of unfunny jokes."

Ma Xiaojun stood up. "Liu Jianjun, you want to fight me?"

The music group on the other side was equally delighted.

"The listenership has also gone up, which has reduced the workload of us actively searching for and promoting songs."

Zhao Lan smiled with relief, "The creators have finally learned about copyright materials."

"Yeah, the tutorial is so clear, why do people still ask so many questions?"

Wang Song smiled at everyone and coughed lightly.

The crowd quieted down, waiting for what would happen next.

"An extra meal?"

The cheers in the studio grew louder, with people shouting for barbecue, hot pot, and braised chicken.

After the noise subsided, Wang Song and Chen Shu flipped through the completed works together.

Chen Shu thought for a moment: "None of them can be adapted into a movie or TV series."

After a moment's thought, Wang Song realized that the result was not unexpected.

For the first essay contest, just getting the process running smoothly is already a victory.

"I've watched all the top 20, so I can only make do and turn them into short films."

"Few scenes, few characters, a 15-minute short film is enough."

Chen Shu asked worriedly, "Won't people outside question it?"

"Don't worry, if the work isn't up to par, what can we do to revise it? Should we improve it further?"

Wang Song shook his head.

"If you have no potential, you have no potential. It's not worth it to work hard for empty talk."

However, it must be said that we should first use a lower-cost short film to test the market again.

Since the boss had already set the tone, Chen Shu didn't say anything more.

At this moment, Jiang Yilei pushed the door open and came in.

"Boss, the second issue has been sent over, and Youku has provided a dedicated page for its centralized display."

Just as Wang Song had anticipated, they wouldn't spend a lot of money to buy an exclusive.

Prioritize content by allocating more resources to it.

"No news from Potato and 56?"

Jiang Yilei shook his head. "No, Youku focuses more on the celebrity entertainment sector."

Wang Song thought for a moment and said, "Then let's give the second episode of behind-the-scenes footage to Youku first and send it directly."

"Then, we sent the message about adapting the essays into a short film of no more than twenty minutes to several platforms."

Jiang Yilei took out his notebook and wrote it down: "And then?"

"Tie the movie promotion and the story-telling short film together, and create a special feature on the immortal's name."

He paused and then added.

"If Youku prioritizes behind-the-scenes footage, then the weighting for promoting the movie and the promotional short film should be split 50/50."

"Bonus clips from other video platforms are not given priority."

"Then the weighting for promoting the movie and the short story film should be 30/70."

"The core point is to get a featured homepage recommendation and exposure for the Immortal Name section."

Jiang Yilei noted them down one by one, "Shouldn't we wait for them to offer their chips first?"

Wang Song shook his head. "They definitely won't give us the money, but we need to get enough exposure."

"We lack exposure, they lack content. If he doesn't want it, there are plenty of others who do."

"Go all in."

If they won't give it to you, you'll take it; if you can't get it, you'll steal it.

After Jiang Yilei finished taking notes, he looked up at Wang Song and said, "Boss, what's wrong with your brain?"

Wang Song stood up and patted her on the shoulder: "Get more sleep and avoid staying up late."