Business Closed Loop: Starting with Ringback Tones to Take Down Giants

"Phew, now I can see my teacher without any worries."

……

Two weeks later, Professor Ding Ruru sat in her office, holding the award notification letter stamped with several red seals in her hand.

"National Ideological and Moral Public Welfare GG Collection Competition (Film and Television Category) Special Prize"

Noise came from outside the window; it was students leaving get out of class.

But amidst today's commotion, there were many discussions about "Wang Song," "the charity guy," and "the grand prize."

There was envy, and there was curiosity.

"Have you heard? It's Wang Song from the directing department! And his classmate Jiang Yilei."

"Professor Ding has a keen eye! He sent it directly to the judging panel, bypassing the preliminary and final selection processes!"

"Two! Both won top prizes! I heard the comments were absolutely amazing!"

"No way... what makes him so special? He's only a freshman, he borrowed all the equipment, and he's just tagging along with the actors..."

"It's because the film is amazing. I told you that during their internal screening, several veteran directors were moved to tears while watching 'The Package'."

Ding Ruru picked up the now-cold tea and took a sip.

He recalled that a month ago, Wang Song came to him with two pages of paper.

A bunch of old equipment, and a small site fee.

He approved the note.

Even if it does succeed, it will be due to the college's effective guidance.

Later, when Wang Song delivered the finished film, he specifically asked him:

"In the 'Packaging' episode, why is the whole story told through the son's narration?"

Wang Song only said one sentence: "What if this video was shown on a children's channel?"

With just this one sentence, he decided to submit it directly, and he repeated this sentence to the judges.

did not expect.

It's not just about winning an award on campus; it's about reaching the highest levels of government.

In a national competition of that level, as a student, I won the top prize, and it was a tie.

This is no longer just student homework; it's about grades, political achievements, and face.

The phone on my desk rang; it was a call from the dean's office.

"Old Ding, you know about that student of yours, right?"

The dean's voice was filled with barely suppressed pleasure.

"The work that was submitted directly for judging received the top prize!"

"The higher authorities attach great importance to this, saying it is an outstanding work in recent years that has intellectual depth, artistic appeal, and the ability to resonate with the audience."

Ding Ruru carefully considered her words: "Yes, Dean, Wang Song is indeed very thoughtful and willing to put in the effort."

The dean raised his voice a little.

"Tell Wang Song that the school fully supports him! Let him know if he encounters any difficulties!"

"I heard he failed the entrance exam for Beijing Film Academy and then took the entrance exam for the Central Academy of Drama. You'd better keep an eye on him."

After hanging up the phone, Ding Ruru leaned back in her chair. The last person who was this wicked was named Jiang Wen.

Now, it's his turn to benefit from his students' success.

At almost the same time, in that bungalow outside the school.

Wang Song looked at the two photocopies of the award certificates stamped with a large red seal in his hand.

The certificate included highly complimentary comments from the judges.

Some surprises.

After all, he always felt that things that only existed at a specific time might not be effective now.

But Jiang Yilei was restless, touching the velvet surface of the certificate one moment and glancing at Wang Song the next.

"The grand prize... there are two of them..."

She muttered to herself, then suddenly looked up.

"Wang Song, don't you have anything to say? We've become an overnight sensation, haven't we?"

"Whether someone is famous or not, that's all just hype."

Wang Song put down the certificate: "The key question is, what tangible benefits can this fame bring?"

"Now the whole school knows we won the top prize. We have to use our influence, so we need to get out there now."

Jiang Yilei was stunned: "Where to?"

"Go and secure the studio space."

Wang Song took out a folder from the drawer. Inside the folder was a two-page handwritten agreement, which stipulated a 10% shareholding.

"Therefore, I am now formally inviting you."

"Become the co-founder, deputy general manager, and chief content operations officer of Xianming Culture Media Studio, number 001."

Jiang Yilei stared at the 10% figure, then looked at Wang Song.

For half a month, I dragged her along to shoot videos, go to different locations, and edit the footage.

What's being handed to us now could be a worthless check or a ticket to the future.

The school bell rang outside the window, and one could vaguely hear students discussing the grand prize in the distance.

"If you lose money, it's on you."

Jiang Yilei took a deep breath, grabbed a pen, and signed his name at the signature area.

"Alright, now I'm Vice President Jiang." She threw down her pen.

"Mr. Wang, what's the next step?"

"Go begging for alms."

Wang Song carefully put away the agreement and then took out a printed document from his bag.

"We'll talk about it on the way."

On the way to the office building, Wang Song handed the document to Jiang Yilei.

Request for Support for Student Innovation and Entrepreneurship Practice Studios

Jiang Yilei flipped through the pages, and the more he looked, the more something seemed off: "This...is this really about our studio?"

In the file, they became:

A pioneering team that actively responds to the national call for cultural innovation and explores new paths for the integration of industry, academia, and research in art colleges.

An initiative aimed at promoting, empowering, implementing, guaranteeing, building, coordinating, and consolidating.

A high-quality content incubation platform with distinctive features of the Central Academy of Drama.

System, structure, mechanism, effectiveness, foundation, benchmark, and key measures.

"Where did you copy these words from?" she couldn't help but ask.

"I didn't copy."

Wang Song laughed and said, "This is the art of speaking."

"When asking the school for something, you shouldn't say 'I want it,' but rather 'What can we achieve together with the school's support?'"

The takeaway from Penguin's formulaic writing style: skillfully translating ordinary people's language.

Become ×

Empowering√

It becomes complex human language.

He stopped and pointed to Professor Ding Ruru's office ahead: "Watch my expression later."

……

Twenty minutes later, the two walked out of the office building.

Jiang Yilei now had a key in his hand.

And a note stamped with the department office seal.

"Wang Song and Jiang Yilei, students of the 05 class of the Directing Department, are temporarily borrowing two rooms in the bungalow behind the library as their workspace for one year due to their need for innovation and entrepreneurship practice."

"That's... done?" She was still a little dazed.

"It's done."

Wang Song took the keys: "Let's go, let's go see our new territory."

Behind the library is a row of old bungalows with red brick walls and tiled roofs, which look quite old.

The two innermost doors still had the seals of the textbook department's storage room affixed to them, covered in a thick layer of dust.

Pushing open the door, the room was filled with broken tables and chairs, old bookshelves, and a few wooden crates in the corner, the contents of which were unknown.

"We still have to clean this up," Jiang Yilei frowned.

"Take your time. Once the studio is all set up, we'll start hiring."

"Hiring?"

Jiang Yilei realized what he meant, "What kind of people are you hiring?"

"Screenwriter," Wang Song uttered.

"At least three, from the drama department, with a good foundation and a strong creative drive, and most importantly, they're cheap and easy to fool right now."

Jiang Yilei was momentarily speechless at his bluntness: "...That's called having artistic ideals!"

"So, we're just fooling people with our ideals and our bread."

"The national top prize is officially endorsed."

He then produced a copy of the request, stating, "The innovation and entrepreneurship teams supported by the school have an internal status."

"Add this to the list!"

Jiang Yilei couldn't help but retort, "You really are like Doraemon's magic pocket, let me see."

It was a recruitment notice meticulously crafted by Wang Song.

"A base salary of 500? And 50 in cash just for passing the initial selection? Are you crazy? Where are we going to get that much money?!"

"The base salary of 500 is written on the form, and there is a clause after that stating that it is negotiable for those with excellent qualifications."

Wang Song pointed to the details, "The 'negotiable' part means that we'll discuss it further once we've actually recruited them."

"As for the initial selection of 50 yuan, why not give out 20 of the best-written entries?"

"The people we need are those who are willing to put in the effort to polish a story and submit it for fifty yuan."

Wang Song raised his second finger.

"Fifty dollars is enough for a week's food expenses if you're careful with it, and it can also help you gain some exposure among the drama department professors."

"And will you be sending all your future ideas to our studio?"

"Comrade Jiang, your ideological awareness still needs improvement. You could learn a lifetime's worth of lessons from your brother Song."

Jiang Yilei imagined the scene for a moment, "Alright, alright, I second that."

He handed the paper to Jiang Yilei: "Post the job ad tonight."

"Red paper, large characters."

"In particular: National top prize team, base salary of 500, preliminary selection cash of 50, teacher review."

"These four points should be significant, following the master's example."

"Post it in three places: at the entrance of the cafeteria, downstairs in the drama department dormitory, and on the library bulletin board."