Business Closed Loop: Starting with Ringback Tones to Take Down Giants

Packing is more tiring than writing.

This was the first thing Jiang Yilei said the next day as he slumped in his chair.

The table was piled with cardboard boxes that had been sealed yesterday. By arranging and combining them with props, we managed to gather two hundred boxes.

Ma Xiaojun's fingers were still trembling.

"Can it still move?" Liu Jianjun asked as he passed by.

Ma Xiaojun didn't have the strength to retort, so he just gave him the middle finger.

Liu Jianjun glanced at it: "The middle finger can still stand up, so it means there's not a big problem."

Those packages have now been collected.

The old man at the mailroom glanced at it as he passed by and muttered, "Are these students doing wholesale?"

Three days later, a post appeared on the forum.

The first one is for drying bronze bells.

"It really works!"

It also included a ten-second audio clip, which was a bit blurry, but you could still make out the ringtone.

"I thought it was plastic, but it's actually metal! Even though it's a replica, the workmanship is really good."

Some people in the comments were sarcastic.

"Does their studio need more fans? Is it too late for me to follow them now?"

Someone posted a picture of the guy's knife, which was miniature, only ten centimeters long.

But with specialized antiquing techniques, it can actually look quite authentic.

Some people even put the Xianming CDs given to them by the studio into their computers and showed off the playback interface.

"I originally came for the web novels and props, but the song got me hooked. It's been like this all day. Is this studio some kind of all-rounder?"

The person who posted this is Daomijia.

The reader who was specifically named by Ma Xiaojun to send the corpse beetle.

He directly displayed a palm-sized model of a corpse beetle on the table, with a pack of cigarettes next to it as a reference.

"My fourth brother said he would give me the most expensive thing, but I thought he was joking."

The original poster wrote, "That's great, I don't have to imagine what corpse beetles look like anymore. Thanks to Brother Si @BeipaiSige."

Ma Xiaojun popped up in the group chat: "Keep this safe, and remember to thank me when it becomes unavailable."

"When is Fourth Brother going to smoke again? My friends are all green with envy!"

Ma Xiaojun didn't reply, but sent a screenshot to Wang Song: "Boss, want another round?"

……

In another post, the sentiment was quite different.

The author stated that he was a reader of "The Grave Robbers' Chronicles" and received a prize from Xianming Studio.

Clicking on it leads to an old poster of "Kung Fu Hustle," with slightly curled edges and a bookmark next to it.

"Art has no limits; the stage is as big as your heart."

The signature was written in a flamboyant style, and a red seal was affixed below it.

"I initially thought it was just a regular poster, but when I opened it, I found the teacher's autograph!"

"I did a quick search, and it turns out he really is a professor."

Someone downstairs asked, "Which teacher?"

The original poster provided a screenshot of the school's official website's faculty introduction page.

"Are schools these days so amazing? They even offer autographs from teachers to recruit students?"

"Wait a minute, students from the Central Academy of Drama gave autographed bookmarks to their teachers? What's the background of this studio?"

Another person added, "I just finished watching that self-media video, it was really well-written and insightful."

People started discussing the teaching quality of the Central Academy of Drama on the forum, and some even started searching for the admission scores for the Central Academy of Drama.

Wang Song stared at the post and laughed out loud.

"Vice President Jiang, it's time for you to get to work."

Jiang Yilei leaned closer, and after reading the post, he was stunned for a moment: "This works?"

"Isn't this more effective than us bragging?" Wang Song said.

"Go up and bump this thread, welcome to apply to the Central Academy of Drama, and then give credit to the school."

Jiang Yilei frowned: "Why do you keep bringing up the school?"

"Because we are students," Wang Song said. "Students who are too arrogant are easily hated, but it's only natural for the school to be arrogant."

The buzz spread to schools faster than expected.

The next morning, the Central Academy of Drama's official website crashed.

"It crashed?" The technical staff in the publicity department stared at the screen.

"Quickly find out what happened."

Server data shows that the number of visits is twenty times higher than usual, and the source IPs are spread all over the country.

You can find all sorts of information: admission scores, majors, faculty strength, and employment prospects.

The publicity department followed the trail and found the forum post.

The discussion about the Central Academy of Drama in the thread has reached over a hundred posts, and most of them are positive.

The person in the publicity department stared at the whole person for three seconds, then picked up the phone.

The next morning, Wang Song received a call from Professor Ding.

"Xiao Wang, come to the administration building."

The voice on the other end of the phone was at least three degrees more enthusiastic than when I received the award last time.

The school office was already full of people.

The director of the school office sat in the main seat, with the admissions office, publicity office, dean, and Professor Ding sitting next to him in order.

The scale was much larger than I had imagined.

Wang Song walked in calmly.

"Sit down, sit down, don't be nervous," the director of the school office gestured.

He flipped through the materials in his hand, his smile impossible to hide.

"We've been following your studio since the charity event, and we can't believe it's only been half a year."

"Wang Song has submitted a perfect score!"

Wang Song sat down and mentally reviewed the rhetoric for empowering literature.

"Actually, there's nothing special about it," he said.

"All of the achievements of Xianming Studio have grown from the soil provided by the school."

"These are all the fruitful results of the school's teaching reforms, plus the fact that the brothers in the studio are working together with one mind."

"That's how we achieved some small results."

These words made the atmosphere in the office even more heated.

The director of the school office nodded repeatedly, winked at the director of the admissions office beside him, and kept praising, "Good! Well said! You know your limits and have a broad perspective!"

Everyone present knew perfectly well that Wang Song was attributing all the credit to the school.

This not only saves face for the school, but also provides an extra layer of security for the studio's development.

"Did you guys make that bookmark?"

Wang Song nodded: "Yes."

"With the support of teachers, we are also willing to offer some encouragement to students who are currently studying."

The director of the school office and the person from the admissions office exchanged a glance.

The admissions officer spoke up: "Do you know how many replies that post got on the parents' forum?"

"More than 120 floors." He asked himself and answered.

"Moreover, the general sentiment is consistent: the teachers at the Central Academy of Drama are dedicated, the students are promising, and the Central Academy of Drama is worth applying to."

"The official website was overwhelmed with traffic yesterday afternoon," the director of the school office chimed in.

"What usually takes a month to access was done in just two hours yesterday afternoon."

Wang Song smiled and said calmly, "It seems we haven't let the school down."

"Let's keep up the good work and try to crash the official website again next year."

One sentence made everyone in the room laugh. The director of the school office pointed at the publicity office and joked.

"Look, Wang Song has given you a question."

Everyone in the room laughed.

Amid laughter, the leaders chatted about new ideas for student recruitment.

In the past, distributing brochures and visiting schools cost a lot of money but yielded little result.

Nowadays, a small perk offered by a student studio has become the most effective form of advertising.

"Your studio is now a living admissions brochure," the admissions office declared in its final statement.

"Finally," the school office leader cleared his throat.

"The recruitment brochure will be filmed in a month, and your studio will be featured in the photos. Go back and tidy up your studio."

Wang Song was taken aback: "Us?"

"You guys." The director of the school office patted Wang Song on the shoulder.

"You said it yourself: apply what you learned in class to practice. Now, here's your chance to put it into practice."

"Let all the candidates in the country see how outstanding our students at the Central Academy of Drama are."

Wang Song nodded. "No problem, thank you for your trust, leader."

By evening, almost everyone at the studio had arrived.

When Wang Song entered, he was carrying a large bag of barbecue.

"The boss is treating?" Ma Xiaojun's eyes lit up, and he was the first to go over.

"Yeah, I'm in a good mood today." Wang Song put the bag on the table.

A group of people gathered around and hurriedly opened the bag.

Jiang Yilei squeezed next to Wang Song and whispered, "What's the school office looking for us about today? You seemed to be in a good mood when you came back."

Wang Song glanced around the room and slowly began, "Everyone, we're about to present the admission brochure."

The room fell silent for a moment.

"Really? Boss, you're not kidding me!" Ma Xiaojun's eyes widened.

"Really." Wang Song nodded. "We'll film next month."

Holy crap!

"No, isn't that a college admission brochure sent to students nationwide? Are we about to become famous nationwide?"

The voices mingled together, a mixture of surprise and excitement.

After waiting for them to finish their commotion for a while, Wang Song slowly added, "So I think you guys need to lose weight."

His gaze fell on Ma Xiaojun, "Especially you, Fourth Brother of the Northern School."

Ma Xiaojun immediately bristled, "This is called a blessed appearance; it's muscle, not fat."

As he spoke, he rubbed his arm, trying to prove himself.

Ring ring.

Yao Beina's phone rang. "Hello, Teacher Zhou?"

Wang Song gestured for everyone to quiet down.

Five minutes later, Yao Beina looked at everyone.

"Boss, everyone, the Central Conservatory of Music also wants us to shoot their admissions brochure."

"ah???"

Wang Song hadn't even had a chance to speak.

Li Ran's phone also rang.

Everyone turned their heads in unison.

……