Business Closed Loop: Starting with Ringback Tones to Take Down Giants

"Professor Ding, this is the background and consequences of this incident."

Jiang Yilei compiled a report as instructed by Wang Song, but did not use the term "empowering literature".

It simply explains the causes and consequences, the market chaos, and why this was done.

She just arrived.

Ding Ruru had already taken out the "Supplementary Filing Certificate for Innovation and Entrepreneurship" stamped with the red seal from the drawer.

"I understand."

"Don't be afraid to do it. The school supports your exploration, but within the rules, you must win gracefully."

Jiang Yilei was stunned. He was about to explain when Professor Ding waved his hand to interrupt him.

"Reports are boring. Tell me what exactly happened to you, and what that kid Wang Song was thinking."

"..."

"What? Such a thing exists?"

"Good! You have character! You have guts!"

When an inner disciple wants to descend the mountain, the sect will naturally pave the way down and polish the protective token.

Jiang Yilei bowed deeply as he left.

"Oh, by the way, please tell that kid Wang Song for me."

Don't fail your exams!

Back in the studio, Jiang Yilei slammed the filing document directly onto the table.

He relayed Professor Ding's words verbatim.

It's just like a eunuch delivering a message.

Wang Song joked with a smile, "Send this to them as supplementary material."

Ma Xiaojun leaned over: "Boss, now that we're in a strong position, are we just waiting for the SPs to give us their quotes?"

"What's the rush?" Wang Song leaned back in his chair.

"They need time to react after the bomb is dropped."

now.

Inside a private room of a Beijing teahouse.

Several brokers who regularly stake out the gates of various art colleges gathered together.

"They've gone mad! Utterly mad!"

"A student studio dares to let SPs bid according to their rules? And with a sealed bid? Who does he think he is?"

"They think they're Warner Bros.!"

"Just wait and see how ridiculous it becomes."

"The bidding will open in three days. I bet a whole table of Dong Lai Shun (a famous restaurant chain) that it will definitely fail to sell! Those students won't even have a place to cry then."

"but……"

A man wearing glasses is in the corner.

"Isn't their song list amazing? Ten songs in total, including one for next year's Super Girl competition."

"SPs might actually be tempted."

"Not to mention, they have the Central Academy of Drama, the Central Conservatory of Music, and the Central Conservatory of Music behind them."

"Stop being tempted!" a greasy, fat man interrupted him.

"Heartbeat is a student too! Students should honestly sell their songs to us."

"It's only right that we help them find channels and get a small fee for our trouble!"

"Now you want to skip us and go straight to SP? Smash them to death!"

Another person chimed in, "That's right, we'll have to really keep the promising young talents from the mezzo-soprano and central conservatory of music in check."

The bespectacled man didn't speak, but looked at the small print at the end of the rules.

"National award team, compliant process, and complete legal framework."

He quietly folded the rules and put them into his briefcase.

The fat guy next to him was still cursing, "Students should just honestly sell us their songs!"

The bespectacled man didn't respond.

He already had several unsold demos in his bag, which had been sitting there for four months.

SkyNet, Ringback Tone Business Division.

Old Chen stared at the email page on the projection screen.

I need to check my license plate!!

They finished listening to the song.

GG, they've confirmed it.

They checked the qualifications.

There's nothing wrong with the cards.

The conference room was full of people, but no one dared to speak first.

"Mr. Chen? Should we wait for the information we have?"

Old Chen raised his hand, "If I could really get on Super Girl, how much would I be worth?"

The marketing director said cautiously, "Mr. Chen, this is just a name; there's not even a demo yet..."

"I'm asking you how much you're worth!" Old Chen interrupted him.

The meeting room fell silent for a few seconds.

"If I can really make it into the top ten of Super Girl... then getting over a million downloads for my single as a ringtone shouldn't be a problem."

The operations manager estimated, "At the current price per unit, revenue... will start at least at two million."

Old Chen nodded, then moved his finger to Attachment 1.

"And this one? The National Charity Grand Prize, which is being broadcast on CCTV's children's channel."

No one answered.

Old Chen stood up. "This isn't worth much, but it's more valuable than money."

"That's called legitimacy, that's called mainstream acceptance."

"With this, their songs won't be just mindless internet pop songs."

He looked around at the crowd: "They're betting against us again."

"I'm betting they have the potential to become a small record label, or even a medium-sized one."

"Tell me, what are we waiting for?"

The legal department representative forced a smile and said, "Mr. Chen, their conditions are too harsh."

"Authorization rights, copyright division, and that right of interpretation..."

Old Chen didn't respond immediately.

He looked at the authorship information on the screen. "Young people are so great," he thought, "full of vigor and ambition."

The time it takes to smoke half a cigarette.

"Then I'll give it to you," Old Chen said decisively.

The conference room erupted in uproar.

"Yu Qing," Old Chen said, looking towards the corner.

"Your content incubation department will have its resources halved next month; all of that will be allocated and packaged into this plan."

Yu Qing's face paled: "President Chen, we have five projects running, if we suddenly cut them in half..."

"Then stop three of them." Old Chen didn't even lift his eyelids.

"Those five projects have been running for a year, have they produced a single decent song yet?"

Yu Qing opened her mouth, but didn't dare to say anything more.

"The plan should be written like this: split 6.5 to 3.5, with an advance payment of 200,000." Old Chen finalized the deal.

"Finally, one more condition: if the cooperation is reached, SkyNet will promote it through all its channels."

"Must be noted: Produced in conjunction with Xianming Culture Studio."

He looked at his assistant: "Draft it now and send it out within an hour."

He couldn't wait any longer; his shelves were already empty, and he wouldn't release more than two songs in a row.

He's going to have his counter removed by the telecom operator.

The marketing department is well-informed.

"Mr. Zhao, the campus promotion of these two songs has formed a closed loop, and it's worth investing in."

"Other works have not received a market response and are difficult to evaluate. I suggest signing only two."

Old Zhao stroked his chin: "What about the Super Girl competition?"

The subordinate said, "Mango TV has already started preparations, and the auditions are expected to begin in April."

"We contacted several potential players from different regions, but we haven't signed any exclusive contracts yet."

Old Zhao shook his head.

"So, you're saying we should bet on a legitimate team now?"

"The news that this professional team is going to participate in Super Girl has already been a hot topic on the forums."

"This sealed-bid has generated even more buzz."

"Or should our company create a complete novice from scratch?"

Which one has a better chance of winning?

The people in the conference room looked at each other in bewilderment.

"But Mr. Zhao, their conditions..." someone whispered.

"The terms are negotiable," Old Zhao waved his hand.

"They're here to play games, not to make a quick buck."

"Giving them resources now is like sending charcoal in snowy weather."

He turned around and gave the order:

"The profits will be split 7:3, with an advance payment of 180,000."

"Include our SMS push channels for next year's Super Girl auditions in the plan."

The marketing director gasped: "Mr. Zhao, we've been preparing for that channel for six months; they're going to push us to sign the contract ourselves..."

"Did you sign it?" Old Zhao asked.

"Not yet..."

Old Zhao made the decision: "Then don't sign it."

Just as SkyNet and HandyNet were racing against time for that secret bid.

The true giants of the industry are operating at a completely different pace.

Penguin Tower.

The meeting lasted only 15 minutes.

The person in charge listened to the briefing without even looking up. "A student team? They set the rules?"

He immediately crossed out the email. "Follow the standard procedure, 8:2, exclusive, let them provide copyright information first."

"Come if you want, otherwise don't."

The subordinate hesitated: "But the data is indeed..."

"We have teams with good data every week," the person in charge interrupted directly.

"There are no songs that we can't promote, only songs that are unworthy of our promotion."

He didn't even read the specific terms when he sent the email.

That exclusive authorization letter was a template from six months ago.

Even the example songs inside weren't changed.

Old Wave Music is more direct.

"Has the valuation been determined yet?" The director was more concerned about this.

"Based on the current popularity of these two songs..."

"An annual income of 300,000 to 500,000 is already the highest you can hope for."

"But if we take into account the expectations they mentioned for the Super Girl competition..."

"Then let's estimate it at 500,000," the director finalized.

"The offer is 10, split 8:2. Attach a letter of intent to support the acquisition."

First cooperate, then acquire, then disrupt, and finally kick out.

It's the same old routine.

The longest argument took place in Tom's online conference room.

"Process! The key is the process!"

The risk control manager slammed his fist on the table. "They want to conduct a blind bidding process! How are we supposed to handle all our compliance checks?"

When they finally managed to come up with a proposal full of restrictive clauses.

There are less than four hours left until the deadline for the sealed bid.

The three emails represent three different dimensions of arrogance.