The Fleeting Years of Chinese Entertainment

After all, who wouldn't want to do more of this kind of deal, where a simple word can earn the goodwill of two of China's top directors?

Moreover, Lin Mo originally wanted to refuse Han Sanping's idea of ​​holding a premiere, since the investment was so small, and holding a premiere would really be a bit uneconomical.

However, the number of screenings allocated to Lin Mo's film by cinemas has decreased, and Lao Han's negotiations with the heads of major cinema chains have gone exceptionally smoothly, securing 35%!

This news solidified Lao Han's idea of ​​holding a premiere for the film. Lin Mo said there was nothing he could do about it, since China Film Group also had a share, and Lao Han still had a say in the film.

Moreover, given Han Sanping's flamboyant personality, Lin Mo knew he probably couldn't persuade him otherwise, so he could only choose to let him be.

However, this number of screenings is just an average, since some places have more screenings and some have fewer, so it cannot be generalized.

And the cinema chains under China Film Group are definitely among the ones with the most screenings.

Moreover, this number is already quite satisfactory for Lin Mo, considering that at the same time his movie was released, Lu Chuan's "Kekexili" was also competing for his business.

At that time, Jackie Chan's film "New Police Story" had only been released for a week.

It's unlikely that cinemas will reallocate screenings of this film to Lin Mo's films.

After all, Jackie Chan has never experienced a "box office flop" in China, and his box office appeal is well-known. There are not many movies in China that can actually sell well.

At this point in time, movies starring Jackie Chan are definitely among their top-grossing films.

However... facts will prove everything.

As long as "Your Name" becomes a hit, even if Lin Mo doesn't say anything, cinemas will proactively increase the number of screenings for him.

Just like "Titanic" back then, when it first entered the Chinese market, how many screenings did it get? It was only because of its explosive popularity that its screenings increased.

Lin Mo now shares the same thought; the brilliance of the movie "Your Name" was widely acknowledged in his previous life.

Moreover, it was released as an animated film, and not only did it have a huge box office, but its ratings were also incredibly high!

Lin Mo is confident he can retrace the steps of Titanic, but... he doesn't know if he can sink the ship along the way!

So, with this in mind, Lin Mo decided to add some extra flair to the promotion of his movie.

As for this material... is there anything more suitable than Titanic?

There's no question about it; they're definitely trying to piggyback on this movie!

There are claims like "China's Titanic," "a movie even more touching than Titanic," "a love story between life and death that surpasses Titanic," and so on.

In later promotional interviews, Lin Mo used every possible way to disparage "Titanic" to his advantage, leaving the people promoting the film with him completely bewildered!

Even Han Sanping was somewhat surprised by Lin Mo's "shamelessness".

"Kobayashi! I underestimated you. You not only make great movies, but you're also a master at publicity!"

Han Sanping said: During the time I've known Lin Mo, I've learned a lot of "good things".

I learned something! I really learned something!

Perhaps they were also spurred on by Lin Mo's "bold words".

In subsequent promotional activities, Zhu Yawen, Liu Yifei, Yan Danchen, and others completely let loose and showed their true selves.

If I can get on a show, I'll get on it; if I can get an interview, I'll get it; and if I can participate in an event, I'll mention it in passing.

Meanwhile, a promotional trailer featuring "Your Name" throughout was also officially broadcast on several high-rated television stations in China.

The entertainment industry, which had not yet experienced the information explosion of later generations, was also stirred up by Lin Mo's outrageous actions, creating quite a stir.

Lin Mo's film "Your Name" has finally become "known to everyone".

The industry's top film and television professionals were also stunned by Lin Mo's "overwhelming" publicity!

What the heck is this? They've been in this business for over a decade and have never seen anything like it! Is this kind of publicity stunt that involves belittling foreign blockbusters?

At best, they're just creating hype around some domestic films and celebrities, but what about Lin Mo...?

This immediately brought the top spot on the domestic box office charts to the same level as its own!

Is it really that "arrogant"?

"China's Titanic is about to land!"

"Films directed by rising star director Lin Mo..."

"Can the movie 'Your Name' break the truck driver's...?"

Those media reporters were naturally talking without any sense of the situation; they were just hoping Lin Mo would be even more arrogant!

Anyway, if the movie flops, it won't be them who get criticized by the audience, so the topic can be as sensational as possible.

Under this series of "virtuous cycles"...

Not only was the movie "Your Name" a hit even before its release, but news about Lin Mo's name has also consistently topped the news charts.

"This director Lin Mo is quite interesting. His movie... it feels like it suddenly became a hit throughout the entire entertainment industry?"

"Who knows! But the trailer looked pretty good, and I'm already planning to buy tickets and check it out!"

"Same here! I'm just waiting for this movie to be released! Hopefully, what they say in the hype is true, and they'll sink the truck driver's big boat too!"

……

The popularity of Lin Mo's film is rising day by day, and the anticipation of movie fans is also growing stronger every day.

Han Sanping chose September 26th as the date for the premiere of "Your Name," at the Kyoto Stadium!

The premiere officially began at 7 p.m. that evening…

Although the promotion period was short, news about the premiere of the movie "Your Name" was already flying around.

Hundreds of media outlets from across the country flocked to the event, and celebrities and directors of all sizes also came to lend their support, creating an incredibly grand spectacle!

It is in no way inferior to the premiere of "House of Flying Daggers" a while ago.

However, Lin Mo felt that most of the people who came today were there for Lao Han, and there were probably not many who came because of him.

"Sister Chen! It's been a while..."

"Director Chen, I really didn't expect you to come! It's such an honor..."

"Mr. Wang, thank you for coming to support us..."

"Director Feng! Hehe..."

"Sister Zhang, you actually came..."

……

After the audience took their seats, Lin Mo led Liu Yifei, Da Tiantian, Yan Danchen, and other key members of the production team onto the stage.