Entertainment: Starting from joining Kugou Video

Chapter 185 Targeting the "Wandering Earth" Project

Li Wei switched to the next slide to display the data:

First Quarter Brand Collaboration Performance Tracking:

Sponsor "Doov" women's mobile phones: Sales increased by 312% year-on-year.

Lead Partner Estée Lauder: Brand awareness increased by 47%

Special sponsorship of JD.com: 890 million new female user activations. "And this is just the beginning." Li Wei emphasized, "In the second season, we will undergo a comprehensive upgrade:

First, the content has been upgraded: the competition format is more brutal, the stories are more profound, and the stage is more spectacular.

Second, enhanced interaction: connecting Youku, Taobao, and Alipay to create an immersive shopping experience of "watch and buy".

Third, enhanced social impact: We will join hands with the All-China Women's Federation and the China Women's Development Foundation to launch the "Sister Scholarship" program, supporting the further education of women aged 30 and above.

She looked at everyone and said, "So 3 million isn't expensive, it's valuable."

The meeting room fell silent for a few seconds.

Then, the first person raised their sign.

"DOOV, 3.3 million."

Estée Lauder, 3.4 million.

"JD.com, 3.5 million."

L'Oréal, 3.6 million.

Procter & Gamble, 3.8 million.

Lancôme, 4 million.

When the number "4 million" was announced, everyone in the conference room gasped.

But the placard-raising continued.

"Yili, 4.4 million."

Ping An Bank, 4.6 million.

Finally, a calm voice rang out: "Huawei Group, 5 million."

The entire room fell silent.

Li Wei looked at the person holding the sign; it was Huawei Group's Chief Marketing Officer.

This is undoubtedly a miracle in the history of variety shows, with a sponsorship fee of 5 million!

"The Group has decided that Huawei Group will be the exclusive title sponsor of the second season of 'Sisters Who Make Waves'."

A Huawei official smiled and said, "This isn't a small expense; it's a strategic investment. We want everyone to know that Huawei Group supports not just women's consumption, but women's growth."

He looked at Li Wei: "5 million, paid in full at once. There's only one condition: the content of the second season must become the industry's ceiling."

Li Wei took a deep breath: "I need to consult with President Tang."

"No need to ask for instructions." The conference room door was pushed open, and Tang Lou walked in. "5 million, deal."

He walked up to the Huawei representative and extended his hand: "But I have one additional request."

"explain."

"Of this 5 million, we'll allocate 5000 million to establish the 'Sisters' Venture Capital Fund," Tang Lou said. "It will specifically invest in entrepreneurial projects by women aged 30 and above. What we're creating isn't just a variety show, it's an ecosystem."

The Huawei representative looked at him and smiled.

"Tang Lou, you really are different from others." He gripped Tang Lou's hand tightly. "While others think about how to make money, you think about how to change the world."

"No," Tang Lou shook his head, "I just believe that when we truly support women's growth, the business returns will naturally follow."

The signing ceremony was held that afternoon.

When Tang Lou signed his name on the 5 million yuan contract, his hand was steady; everything was going according to plan.

Since he took charge of four helms, everyone questioned whether he could shoulder the future of Alibaba's Digital Media and Entertainment Group.

To date, "Candle in the Tomb: The Lost City" has garnered over 25 billion views and a Douban rating of 8.7, launching the "Candle in the Tomb Universe".

The first season of "Sisters Who Make Waves" has garnered over 40 billion views and a Douban rating of 8.7, rewriting the market value of women over 30.

He also holds all the copyrights to Shuqi Novels, and Candy Short Drama is poised for release.

After finalizing the title sponsorship of the second season of "Sisters Who Make Waves", Tanglou began its next steps.

After the signing ceremony, he returned to his office and turned on his computer.

On the screen is a new PowerPoint cover:

China's Cultural and Entertainment Industry Strategic Plan 2020-2025

It's almost the end of the year again, and it's time for Tanglou's year-end summary and performance report.

This year also marked the first time Tang Lou held multiple positions, and it can be said that Tang Lou made amazing achievements in various fields.

Aside from Candy Short Drama, which is still in the planning stages, Alibaba Literature and KuMiao, under Tang Lou's leadership, have both reached their respective peaks.

In the following period, Tang Lou planned to invest in another film as a final performance report before his performance review.

According to the timeline, the legendary film "The Wandering Earth" is currently in a critical stage of production, and its funding has almost run out.

In his previous life, Guo Fan's team was at its wits' end at this time, and only managed to survive thanks to Wu Jing's personal investment.

This time, Tanglou is prepared to seize the opportunity to invest in the "Wandering Earth" project.

In addition to funding, Tang Lou is also preparing to cooperate deeply with Guo Fan's team, and his confidence comes from his trump card, Coco Bean Animation, and the Dumpling Team!

Last time, Coco Animation shone brightly in the web series "Ghost Blows Out the Light". This time, Tang Lou is preparing to have Jiaozi and Guo Fan join forces, not only to support "The Wandering Earth" but also to build momentum for "Nezha"!

Tang Lou wanted to leave his mark on both of these phenomenal films.

Tang Lou, who runs his own entertainment company, convened a meeting with his team members to plan their investment in "The Wandering Earth".

The meeting room was filled with the smell of caffeine and suppressed breathing.

On the big screen, information about the "Wandering Earth" project was displayed.

Tang Lou stood in front of the projector, his suit jacket casually draped over the back of his chair, and his shirt sleeves rolled up to his elbows.

"Next, we will contact the team behind 'The Wandering Earth.' I plan to invest 1 million yuan in them. Of course, if director Guo Fan's team needs it, I can also increase the investment."

The voices in the tenement building were as calm as if they were discussing buying a cup of coffee.

The CFO was somewhat puzzled. The film was already in a critical stage of production, and the lack of funds indicated that the investors were not optimistic about it and had lost confidence in it.

Moreover, given that the project was able to be built up to this point, with its funding chain breaking and the production crew forced to halt production, does such a film really have a future?

"Mr. Tang, is this movie really worth our 100 million yuan investment?"

"With this money, we could make our own movie."

The crew members weren't very supportive. Could a production crew that was at its wits' end really have any future?

"Because it's China's first truly hard science fiction film." Tang Lou switched the PPT, "In the Chinese film market, science fiction films account for less than 3%, but in the global market, they account for more than 18%. This 15 percentage point gap represents both a void and an opportunity."

Tang Lou couldn't directly talk about the phenomenal box office and rave reviews of "The Wandering Earth," so he could only come up with some reasons to convince his subordinates.

However, this time, the team members were not convinced. They really didn't have a high opinion of this kind of hard science fiction, especially domestic films.

"The blank spaces are because they can't be done!" a commercial film director raised his voice. "Hollywood makes sci-fi films based on decades of accumulated industrial systems: Weta Digital, Industrial Light & Magic, Digital Domain. What do we have? Which of our special effects companies has ever made a space elevator? A planetary engine? A frozen Earth?"