Entertainment: Starting from joining Kugou Video

Chapter 166 Planning "Sisters Who Make Waves"

What's even more surprising is that this behind-the-scenes footage went viral on Douyin.

The background music was used by countless people, and various fan-made videos of "Queen Jingjue Awakens" emerged.

Yang Chaoyue's Weibo followers increased by 80 in one day.

"President Tang, given Yang Chaoyue's current popularity, should we take advantage of this opportunity to give her more exposure?" the PR director asked over the phone.

On the other end of the phone, Tang Lou was looking at another set of data.

"No need," Tang Lou calmly analyzed. "We've already generated enough buzz. What we need to do now is maintain the mystery. Tell all the media that there will be no set visits and no solo interviews with the actors. We want to save all the suspense for the final product."

"clear."

After hanging up the phone, Tang Lou turned on his computer.

A new PowerPoint presentation cover is displayed on the screen:

Project proposal for "Sisters Who Make Waves".

This is also the new variety show that Tanglou is preparing to launch. After completing all the planning documents, Tanglou immediately created a brand new "Sisters Who Make Waves" project team within the KuMiao Video platform.

For the employees of Coolcat Video, every new project is an opportunity.

Without a doubt, Tanglou's upcoming "Sisters Who Make Waves" is another hit variety show that could become a long-running series.

Currently, KuMiao Video has many long-running IP series. In the eyes of many, even under the current circumstances, doing a good job of continuing these series is enough for a video platform to maintain its popularity and traffic.

Who would have thought that at this time, Tanglou would be preparing to launch a brand new variety show?

The employees at KuMiao Video were quite impressed with President Tang's creativity; his consistent output of brand-new variety shows was truly formidable.

Tang Lou has now been promoted to president of KuMei Video, giving him even greater power and influence within the company.

Everyone was eagerly waiting in the meeting room for this brand-new project.

The tenement building projected its brand-new business plan onto the large television screen.

"Program positioning: China's first music competition reality show featuring female artists over 30." Tang Lou pointed to the outline with a laser pointer. "Core theme: Breaking down age anxiety and showcasing the charm and power of mature women."

The heads of various departments and other variety show project managers were sitting below, and they were all somewhat surprised to see Tanglou's brand new program.

"Mr. Tang, inviting so many female celebrities is a huge undertaking, firstly because of their star power, and secondly, convincing these women to participate and compete on the same stage must be very difficult."

The head of the variety show department hesitated: "Mr. Tang, this program doesn't seem very feasible to operate. Isn't such a large investment a bit risky?"

Tang Lou valued the attitude of his employees, not so much to hear their opinions, but to dispel their doubts.

After all, this festival has already been proven in its previous life, and it is bound to succeed.

The head of the variety show department began his analysis from his perspective: "First, female artists over 30 generally have declining market appeal. Second, music competition programs already have established successes like 'I Am a Singer' and 'The Voice of China.' Third, and most importantly, would a group of established female celebrities be willing to compete and be eliminated together? Would their fans be willing?"

Whispers of approval filled the conference room.

"Director Wang, you make a good point," the director of the artist management department chimed in. "Based on my understanding of these agencies, their reactions won't be very positive."

"Let an already famous artist compete against someone? It's so embarrassing if they lose."

Tang Lou smiled slightly, but instead of answering directly, he switched to the next page.

The screen displays a data chart:

2018 Report on the Commercial Value of Chinese Artists (Women Aged 30-40)

"This data comes from a third-party organization," Tang Lou said, pointing to the list. "Of the top 10 female celebrities over 30, 6 are actresses and 4 are singers. But more than 60% of their commercial activities are brand endorsements and magazine shoots, which are highly homogenized."

He cited a specific example: "Take Ning Jin, for instance. Her representative works are 'The Secret History of Xiaozhuang' and 'In the Heat of the Sun,' giving her extremely high national recognition. But in the last three years, what has been her main exposure? Her straightforward persona on variety shows." Audiences remember her for being outspoken and bold, but they don't remember her new works as an actress.

The meeting room fell silent.

"What these female artists lack is not fame, but the opportunity to be seen again." Tang Lou's voice was clear. "What 'Sisters Who Make Waves' wants to give them is this opportunity, to let the audience see how wonderful women over 30 can be."

"But what about the competition format?" The director of the variety show department still hesitated.

"This isn't a traditional competition." Tang Lou switched to the next page. "We don't have judges, only 'Witnesses of the Journey.' There's no elimination, only temporary departures. What we're doing isn't a talent show, but a coming-of-age documentary, recording how a group of women go from fighting individually to becoming a true team."

He paused for a moment, then said, "The core emotion of this show is not competition, but resonance. It's about allowing every female viewer who is 30+, 40+, or even 50+ to see herself reflected in the sisters."

The director of the artist department said thoughtfully, "So, this isn't just a variety show, but a social issue?"

"Yes," Tang Lou nodded. "What we need to discuss is: can a woman's value be defined solely by her age?"

The meeting room was silent for a full minute.

"I agree to do it." The first person to raise their hand was the head of the brand's GG department. "The brand will support this idea. Especially for women's consumer goods, cosmetics, clothing, and baby products."

"I agree," said the director of the artist department. "It's difficult, but worth a try."

The director of the variety show department looked at the others and said, "I agree too."

Tang Lou was in a good mood when he saw that he had convinced his subordinates.

"Okay." Tang Lou closed his laptop. "The proposal is approved. Next, I need to see the specific execution plan: guest list, competition details, stage design, and publicity strategy. In two weeks, I need to see the initial form of the production team."

The variety show project department within Coolcat has accumulated a wealth of experience. Once the building has a framework, the employees below can handle everything with exceptional execution.

The selection of guests for this season of "Sisters Who Make Waves" is also very important, and Tanglou plans to spend more time on it.

As the tenement building began planning this brand-new project, good news arrived.

One of the secretaries handed over a new document: "Mr. Tang, the filming for 'Ghost Blows Out the Light' has wrapped. Director Wang Wei is asking if you would like to attend the wrap party?"

"Go." Tang Lou still valued this series quite a bit. "Book your plane tickets for tomorrow."

Ningxia, the crew of the TV series "Candle in the Tomb: The Lost City".

The wrap party for "Candle in the Tomb: The Lost City" was held at a local Mongolian yurt restaurant.

The atmosphere was lively, but a careful observer could see that the actors' smiles concealed anxiety.

"Congratulations on wrapping up filming, Teacher Pan!" A staff member raised a glass.

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