Entertainment: Starting from joining Kugou Video

Chapter 157 raked in 13 billion at the box office!

[Beijing News]

Qin Hao: From an artistic heartthrob to a leading figure in suspense films!

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"If the first film proved that Qin Hao could act in serious dramas, then the second film proved that he could become a legend. The character of Lin Rilang, from despair to madness to sacrifice, is layered and heartbreaking."

[Douban Movie Review] (Highly Rated)

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What struck me most in "Sheep Without a Shepherd 2" wasn't the plot twist, but that line of dialogue:

We can endure poverty, we can endure injustice, but we cannot endure being deprived of even the right to live.

[Weibo influencer "Movie Wanted"]

"The biggest surprise of this year's New Year's Day film season! I thought 'The Ex-Files 3' was a sure winner, but 'Sheep Without a Shepherd 2' came out of nowhere. For a suspense film to have this kind of depth, Chinese films have made progress."

Even the directors who were initially pessimistic have changed their tune: "This tenement building is something else."

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"This box office trend is going to be a comeback."

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"It is predicted that it will eventually exceed 10 billion."

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"Unexpectedly, this newcomer to the film industry, leading a motley crew, actually managed to carve out a niche for himself."

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These directors have things they envy, and things they're jealous of.

The film market loves film series the most. Once a film series has a good reputation and a stable audience base, it will have a solid foundation for future installments.

Just like with "Sheep Without a Shepherd," if the first film is successful but the second one flops, then the series is basically over.

However, now that the two installments of *Tang Lou* have received rave reviews and positive feedback, it has the potential to become a classic film series. A third, and even a fourth, film could easily be released.

This also gave Tang Lou a place in the film industry.

Sure enough, in the following days, thanks to its excellent word-of-mouth and Alibaba's marketing investment, "Sheep Without a Shepherd 2" performed better and better, definitely a case of starting low and finishing high!

In the following days, "Sheep Without a Shepherd 2" once again repeated the script of "Sheep Without a Shepherd 1".

Once again, it's a climb from the bottom up, but thankfully, "The Ex-Files 3: The Return of the Exes" is just as good, unlike "See You Tomorrow."

Therefore, the box office results of the two films were very close, making the competition for the New Year's Day box office champion extremely fierce.

The clash between the top two contenders directly impacted the following films.

The most regrettable thing is Cheng Kai's big-budget production "The Legend of the Demon Cat". It could have earned more box office revenue with the halo of a famous director.

However, after the first few waves of viewers watched it, Cheng Kai's movies were just like this: confusing and the plot was always a pile of garbage.

It's really hard to believe that he actually directed "Farewell My Concubine".

After "Legend of the Demon Cat" flopped and was deemed a trash film, most viewers turned to the first two installments.

Gradually, the screening schedule shifted towards the two films. A week later, these two films accounted for 50% of the screenings, with the remaining films sharing the remaining market share.

This also led to both "Sheep Without a Shepherd 2" and "The Ex-Files 3: The Return of the Exes" surpassing 1 billion yuan in box office revenue! □ Meanwhile, the films that followed struggled to even break 300 million yuan in box office revenue, with fewer screenings and worse performance as they progressed.

The final box office figure was:

The box office champion was "The Ex-Files 3: The Return of the Exes," which grossed 13.5 billion yuan.

The second place went to Tang Lou's "Sheep Without a Shepherd 2," which also surpassed 13 billion yuan, slightly lower than "The Ex-Files 3: The Return of the Exes."

The rest is basically just a fraction of what's left; it's all a huge loss.

The dramatic box office results of "Legend of the Demon Cat" (2.78 million yuan), "Miracles of the Namiya General Store" (2.21 million yuan), and "Hanson and the Beast" (1.56 million yuan) were unexpected by everyone.

Sheep Without a Shepherd 2 continued the magic of the first film. Although its box office performance was slightly inferior to the first film, it was still a great success.

This low-cost investment was able to generate 1.3 billion yuan in box office revenue, and Tanglou once again made a fortune.

This time, the one who suffered the most was undoubtedly Cheng Kai, the veteran.

The Legend of the Demon Cat had an investment of 9 million yuan. According to industry estimates, it would need to gross at least 30 billion yuan to make a profit.

There is no doubt that this project is a huge loss, a massive loss.

However, upon closer reflection, this failure seems almost inevitable; Cheng Kai's films are truly difficult to evaluate.

Of course, it can't be said that the project was a complete failure. In addition to the movie itself, a Tangcheng Film City was built to film the movie, which can be operated as a sustainable commercial entity and can serve as a long-term profit model.

This gave investors a slight sense of relief.

The 1.3 billion yuan box office of "Sheep Without a Shepherd 2" has greatly excited the Tanglou team.

"We won! We won!" Xin Shuang hugged Tang Lou, her eyes red and swollen. "President Tang, thank you for believing in me!"

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Qin Hao called via video: "President Tang, we've made history once again. Our two films have grossed nearly 3 billion yuan at the box office. They're definitely top-tier IPs."

This Northeastern man, once a literary heartthrob, has now been completely led astray by the tenement building and become a rising star in commercial films.

His mouth is full of box office records; who would have thought that such words would come out of the mouth of an art-house film heartthrob?

Qin Hao has really changed. In addition to making commercial films, he has also started to participate in various variety shows under Tanglou, making money without feeling ashamed.

Making money while becoming a top-tier celebrity would be even more awesome.

Compared to his previous aloofness and arrogance, Qin Hao is now cheerful and humorous, making him much more likable.

Of course, there is another reason: after Qin Hao's net worth skyrocketed, he really had a lot of money in his pocket.

Money gives heroes courage. With sufficient material resources, a person's mindset and aura can change, becoming more humorous and more at ease.

Tang Lou congratulated and congratulated his team, while also looking forward to the future.

"Let's celebrate properly today, this is just the beginning, I have many plans for the future."

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"The first plan, Sheep Without a Shepherd 3, is already on the agenda. After the success of the first two films, we are not under as much pressure for the third film."

"For the third installment, let's keep up the good work. We're not making some kind of legendary film; as long as it's a box office success and gets decent reviews, that's fine."

The "Sheep Without a Shepherd" trilogy, a low-budget film that achieves high box office returns, is driven by commercial interests and lacks artistic ideals. These films are solely focused on profitability, nothing more.

In 2018, the total box office revenue of China's film market will exceed 600 billion yuan for the first time, and the big screen will still be a place to make money at this time.

Therefore, Tanglou would not let go of this opportunity to make money, and he also had the trump card of the "Nezha" series in his hands.

One person was truly restless at the renewed success of the tenement building.

Alibaba Pictures, whose original underdog Zhang Wei was still hoping to see Tang Lou make a fool of itself, hired online trolls to smear Tang Lou. Who could have imagined that the final box office results would be like this?