Reborn in 1982: I Became the Richest Man by Repairing Cars

Chapter 167 Perfunctory Action VS Continued Popularity

"Your concern could very well become a reality."

"Marketing the BMW R71 with the veteran's sentiment is a business that can't always be our exclusive business."

"But at the beginning, the state-owned enterprises in China did not react quickly enough."

"Not to mention that people have to report to higher levels for even the smallest things they do, just getting in touch with qualified agents or trading partners takes more than a day or two."

"As for Lucas, I don't think he's that short-sighted."

"Even if he changes partners, he may not be able to make much more money, but his credibility will be completely lost."

"In doing business in Germany, reputation is extremely important."

Jiang Hui's original plan was to make a quick buck with the J71 for a year, and then immediately switch to other motorcycle products for export.

At that time, relying on China's unique advantages, as well as its forward-looking appearance design and performance solutions, it will become a huge hit, if not a super hit.

Exporting a few hundred thousand units every year is definitely a small problem.

With a production volume of hundreds of thousands of units, Jianghui Motorcycle Factory has become a prominent player in the domestic market.

Whether it's cultivating talent or building an industrial chain, it's already a start.

By the time other motorcycle manufacturers followed suit, he had already made a graceful transition to automobile production.

At this point, it won't be so easy for other manufacturers to catch up in the automotive industry.

It should be understood that China's automobile industry lags far behind international advanced levels.

Not everyone has Jiang Hui's visionary foresight, knowing what kind of products are most suitable for production.

Compared to motorcycles, any car is a capital-intensive product.

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Leaving aside the development cost of the car model, just producing a car requires an investment of hundreds of millions of yuan in molds and tooling from various suppliers.

This is definitely not something a small factory can handle.

It's not something that state-owned enterprises can easily choose to try and fail at.

"It's good that you have confidence. I'm just afraid that some people will do anything to earn foreign exchange through exports."

Lin Wanqiu worked in the factory with Jiang Hui, and gradually came into contact with more and more things.

Naturally, she wouldn't be as naive as she was back then.

After Liang Hongyu and Jiang Hui had finished communicating, BAIC Motor naturally started their inspection soon afterward.

"Director Jiang, your production site management is excellent."

"It doesn't feel like a motorcycle factory in China at all; it gives me the feeling of visiting a Suzuki motorcycle factory in Japan."

An Qinghe brought a group of people here for a visit and inspection, and they will definitely have to take a look at the Jianghui Motorcycle Factory.

With that turn, he immediately sensed the difference.

It was 1992, and the level of on-site management in various factories in China was quite different from that in later years.

Jiang Hui's factory began implementing various advanced management concepts many years ago.

The entire scene was very well organized, making the difference immediately apparent.

Everyone who comes to visit can feel the difference.

"Director An, you flatter us. We are just a relatively small company, which makes management easier in many ways."

"BAIC Motor is a large and powerful company. If they make adjustments, they will definitely do better than us."

There's no need to be arrogant when dealing with factory directors of state-owned enterprises.

Being appropriately humble won't cost you anything.

Jiang Hui has fully grasped this point.

"That's true, but apart from a few aerospace companies, this is the first factory I've seen that does such good on-site management."

"No wonder your J-71 was able to open up the international market so quickly; it seems there are indeed some differences."

"Foreign businessmen will have a different level of confidence after they take a tour of the site."

An Qinghe expressed his feelings.

He still wanted to do something.

During this period, he even realized that after BJ Motors Manufacturing Plant merged its core components into BAIC Jeep, it was preparing to make a strong push into the commercial vehicle industry in order to prevent BAIC Motor's automotive industry from becoming hollowed out.

They are currently in talks to acquire a car factory in Shandong province, preparing to bring it into the BAIC Motor system. This factory is actually the predecessor of BAIC Foton.

To a certain extent, Beiqi Foton's growth and expansion under An Qinghe's leadership was quite successful.

At least this will prevent the automotive industry in the capital from becoming hollowed out.

Otherwise, if everything relies on joint ventures, the capital city will have no independent automotive brand strength.

"The successful export of our J71 was also a product of a series of coincidences."

"Don't be fooled by the fact that we've sold several thousand cars now; I have absolutely no confidence that we'll be able to sell any more in the future."

See people talking, see ghosts talking.

Jiang Hui would certainly not tell An Qinghe how optimistic he was about the export of the J71.

Not to mention that they had their sights set on the European veterans market.

Judging from the speed of information dissemination in that era and the responsiveness of various motorcycle manufacturers in China.

Jiang Hui believes that probably no one will realize this year that the J71 achieved a major breakthrough in export earnings by focusing on the veterans' market.

Given this, Jiang Hui certainly wouldn't reveal this fact himself.

Attributing one's success to luck is a "fact" that many people find reasonable, and even hope to see.

"Luck is also a reflection of strength. I heard that although your J71 is based on the Changjiang 750, it has also undergone many optimizations."

"Especially in terms of engine fuel consumption, there has been a significant improvement, and noise control has also been greatly enhanced."

Improvements.

Since he came here for inspection and exchange, An Qinghe has certainly not been idle these past few days.

He had a fairly good grasp of the situation at Jianghui Motorcycle Manufacturing Plant.

"Director An, you flatter us. We've only achieved a little by standing on the shoulders of great men."

"The J71 is still far behind the products of international motorcycle giants, and there are many areas where we need to work hard."

Jiang Hui was not wrong.

China's motorcycle industry is developing rapidly, but overall it still lags far behind international advanced levels.

However, the J-71 did not win by relying on advanced products; it sold nostalgia.

What they're selling is the BMW R71's glorious achievements during World War II.

This kind of marketing tactic is not something that ordinary people can see through.

The two chatted and toured the factory, then went to the conference room for further discussion.

"Director Jiang, if our factory also wants to promote motorcycle exports and earn foreign exchange, do you have any good suggestions?"

After a brief exchange of pleasantries, An Qinghe got straight to the point and asked the question he wanted to ask.

This was probably his main purpose in coming here.

"Our products are sold overseas, and our biggest advantage is our cost advantage."

"However, we have some weaknesses in terms of distribution channels and after-sales service, and even in terms of quality, we lag behind other international motorcycle giants."

"To generate foreign exchange through exports, we need to develop solutions to these problems."

"Our factory is still figuring things out."

It would be inappropriate for Jiang Hui to ignore this issue.

But he didn't want to say too much.

Besides, unless he fully explains the reasons for the J-71's success, it's meaningless to say anything else, even if it makes a lot of sense.

Because BAIC Motor simply cannot do it.

"In the past, some of China's industrial products were mainly exported to countries in Asia, Africa and Latin America."

"In Europe, they rarely buy industrial products from us; they mostly buy low-end products like clothes and shoes."

"How did you come up with the idea of ​​selling the J-71 to Germany?"

An Qinghe was clearly not going to give up so easily and continued to press for answers.

"It's difficult for us to gain market share in the European market for ordinary motorcycles; we need to have something special."

"The specific manifestation of this uniqueness may need to be explored by each company itself."

"For example, high-performance motorcycles, or large-displacement motorcycles, or even very cheap products."

"There has to be some selling point anyway."

Jiang Hui offered some opinions, like squeezing toothpaste.

The group argued in the conference room for over an hour before finally concluding the inspection.

In any case, during this inspection, Jiang Hui seemed to have said everything, yet also seemed to have said nothing at all.

The people at Beijing Automotive Motorcycles went back and studied it for a long time, but they still didn't know what to do next.

In the end, nothing came of it.

Meanwhile, Jianghui Motorcycle Manufacturing Plant's performance continued to improve.

"Jiang, our J71 has successfully entered service in France and Rome, and will begin sales in several other major European countries next month."

"Our sales volume has exceeded 2000 units in the past month, and I think we have a good chance of exceeding 3000 units next month."

"Once we have expanded to all European markets, we may be able to achieve monthly sales of over 5000 vehicles."

"I believe we can reach this peak by the end of this year."

Lucas is in a very good mood right now.

The marketing of the J71 is now his most successful project since inheriting the family business.

This year, he can earn as much profit from this one product as he would from all his other businesses combined.

This is extremely rare.

The key point is that he is very optimistic about his future cooperation with Jiang Hui.

"Great! It seems that targeting the special market of WWII veterans was absolutely the right decision."

"These veterans have a much deeper emotional connection to the BMW R71 than we thought."

According to Lucas, J71 sales are expected to exceed 3 units this year.

This means that Jiang Hui can earn more than 1 million yuan in profit from this.

Most of them remained directly within the joint venture in Germany.

This makes it easier for him to do many things.

In order to make full use of the funds of this foreign joint venture, Jiang Hui also registered a company in the port city as the parent company of the German joint venture.

It will be much more convenient to transfer funds through the port city.

"There are no competitors in the market now, which is the best time for our business."

"However, I think that by the first half of next year at the latest, some similar products will appear on the market."

"Our profits will likely be affected then."

Lucas wasn't so naive as to think that this business could remain an exclusive one.

Being able to take the first bite is already a great achievement.

They maintained their advantage for about a year.

"It's normal to have competitors; some of those veterans will definitely have their eyes on this market."

"We will proactively contact other motorcycle manufacturers in China at that time."

"Although the quality and performance of the motorcycles produced by those factories are not as good as our J71, they still have a certain market if they have a cost advantage."

Jiang Hui also has a clear understanding of this matter.

Domestic motorcycle manufacturers are slow to react, and they probably won't figure it out this year.

However, if veterans from Germany or other countries realize this and actively seek cooperation with motorcycle manufacturers in China, the situation will be completely different.

At that time, other domestic manufacturers will certainly not refuse and will readily choose to cooperate.

After all, this is a great opportunity to earn foreign exchange through exports.

In order to secure orders, these people will definitely drive the price down very low.

It's even possible to export at a loss.

After all, many people believe that as long as they can earn foreign exchange, it doesn't matter if they lose some money.

Moreover, there are tax rebates for exports.

"I will try my best to capture this part of the market, and then consider our subsequent product development."

Lucas clearly wasn't planning to just work with Jiang Hui for one time and then quit.

He has high hopes for Jiang Hui, so naturally they should cooperate for the long term.

"Don't worry, although our factory is now fully preparing for the production of the J71."

"But the development of new products has not been neglected. We will launch a brand new motorcycle product next year."

"One of them is a small-displacement, low-priced model, and the other is a large-displacement, heavy-duty motorcycle."

"Our target market is overseas, and we're sure our sales will be good."

Having Lucas as a partner when expanding into overseas markets is much more convenient than Jiang Hui doing it on his own.

Although this means some profits will be taken away, it's impossible to keep everything for yourself.

It would be difficult to grow and expand in that way.

Jiang Hui also understood this very well.

"Great! J71 sales are expected to peak next year, after which sales may decline significantly."

"This is precisely the time when new products are needed to take over."

Lucas knew that Jiang Hui was different from ordinary people. He didn't expect that Jiang Hui had already made plans before he even mentioned the follow-up development.

This put his mind at ease.

"Lucas, I have some equipment I'd like to import from Germany. I'll send you a list later."

"Could you contact them for me when you have time?"

Although Jiang Hui himself also owns the Wudaoying Equipment Factory, which produces some equipment.

However, objectively speaking, there is still a gap between some high-precision machine tools in China and those abroad.

It will be very difficult to close this gap in a short period of time.

Therefore, Jiang Hui also plans to import a batch of machine tools from Germany so that he can produce products of better quality.

Whether it's motorcycles or future car parts, there will be a demand for this.