The director starts by learning from the abilities of renowned directors.

Chapter 183 Huge Advantage, Throw in Money!

Generally, venture capital investment can take two to six months from initial contact to receiving funding, and most projects are eliminated at the "due diligence" stage. 2012 was the golden year for apps to spend money to expand their market share, and Shen Qing was not short of funds. He could not delay his progress just because Sequoia Capital China and Today Capital were looking at him.

When CiYuan Rhythm was established, its parent company, Shenqi Investment Group, directly injected 200 million yuan in development funds. To be honest, when the investment was made, he hadn't figured out how to spend the money. He just thought that he was dealing with Zhang Yiming and the product he was going to incubate was Douyin, so he felt that 200 million yuan wasn't much. Now, after nearly five months of operation, Shen Qing has a very clear idea of ​​how to spend this money.

To date, the largest expense in the company's operations has been the "pre-installation" fee, of which Quanmin Daka and Quanmin K Ge each invested 2000 million yuan.

There are two major problems with pre-installing apps.

First, the cycle is long. A mobile phone manufacturer can pre-install 1000 million phones, but it may take two or three years to sell all 1000 million phones.

Secondly, there's the issue of opaque distribution channels. The process from when a phone is manufactured to when it's delivered to the user isn't a straight line; it goes through multiple hands and involves too many variables.

Money is spent, but whether it will be effective, and when it will take effect, is difficult to predict precisely.

But now it's 2012, and pre-installing apps on mobile phones is incredibly cheap. It only costs 0.4 yuan to pre-install an app on a single phone. In just a few years, that number will skyrocket to 15 yuan per phone.

Actually, a year or two earlier, pre-installing apps wouldn't even cost money.

In the early days, mobile applications lacked a business model, and pre-installation was basically free. Software developers and mobile phone manufacturers had a mutually dependent cooperative relationship.

From the perspective of mobile phone manufacturers, users cannot simply have a device without applications after purchasing a phone; various pre-installed programs are a necessity.

0.4元每台，理论上砸下去1亿元就能让2.5亿台手机安装沈青的APP，2012年全国智慧型手机出货量也就2.5亿台左右，2013年出货量大概3.5亿台。

In 2012, Toutiao invested 200 million yuan in pre-installation, and in 2013 it was 2000 million yuan. At this moment, Shen Qing has billions of yuan in cash in his hands.

So what's there to think about?

Let's do it!

The financial advantage is too great.

Shen Qing's latest order to COO Chen Lin is to ensure that every new smartphone shipped in the next two years is equipped with our "Everyone Checks In" app! The installation price can even be slightly higher than the market price in order to secure the best partners.

The second-best option is WeSing, which will be charged at three to one-quarter of the promotional cost for WeSing's daily check-in service.

Existing smartphones should not be overlooked. Shen Qing also instructed Chen Lin to increase the recruitment of ground promotion teams. The "Everyone Checks In" app should also be introduced into universities, and the "Everyone Checks In" and "Everyone Karaoke" apps should be promoted by offering installation rewards to help them take root on university campuses.

In addition, a large number of college students were recruited in cities across the country to stop people on the street and promote the "Everyone Checks In" and "Everyone Sings Karaoke" activities by giving away gifts with the installation of the devices.

In addition, the "check-in for everyone" activity can also begin to be commercialized.

Shen Qing had previously proposed the "All-People Express" strategy at a company meeting. The "All-People Express" is aimed at the "Toutiao Account" that Toutiao will launch in the future.

Originally, "Toutiao" was the first self-media platform in China to use "algorithm recommendation" as the core mode of content distribution. Now, the top spot in the country should naturally be taken by "Quanmin Kuaixunhao".

In order to develop the "National Express" in the shortest possible time, Shen Qing proposed the "1,000 People, 10,000 Yuan" plan and the "100 Groups, 10,000 Yuan" plan at the meeting.

The so-called "1000 People, 10,000 Yuan" plan means that the "Quick News" platform will support at least 1,000 creators with a monthly income of more than 10,000 yuan within one year.

The so-called "100 Groups, 10,000 Yuan" plan means that the "Quick News" platform will support at least 100 individuals to earn over 20,000 yuan per month within one year.

A creator of "group media" earning tens of thousands of yuan.

The annual cost of the two support programs is likely to be around 100 million yuan.

With this spending method, the company's 2 million yuan cash injection might not be enough to last a year, but that doesn't matter. Once the money runs out, they can continue to spend venture capital if it comes in, and if no venture capital comes in, Shen Qing will continue to inject capital.

With a steady stream of high-quality content available through "Quick News," it's only natural to start commercialization efforts.

Compared to traditional portal websites where Google Ads are displayed in fixed positions, Quanmin Daka aims to distribute information streams through precise algorithms, resulting in unprecedented monetization efficiency.

Historically, because no one was optimistic about Toutiao in its early days, Zhang Yiming met with dozens of investors, only to be rejected repeatedly.

He refused, so angel investor Wang Qiong suggested that since raising funds was so difficult, he should first develop the ability to generate revenue and establish the GG system.

By mid-2013, Zhang Yiming had already spent all the money he had raised in the early stages, and only managed to survive until the Series B funding round thanks to the precise distribution of information flow GG.

After its Series B funding, ByteDance's fortunes took off. Its revenue increased 30-fold in three years, reaching 6 billion RMB in 2016, 15 billion RMB in 2017, and so on.

GG's annual revenue surged to 500 billion.

In personalized recommendations that cater to every individual, user geolocation is one of the key parameters. This means that a large portion of the people who check in on social media are necessarily "people from specific regions".

For example, if a Carrefour in Beijing wants to launch a Google AdSense campaign, the "Everyone Checks In" feature can accurately push relevant information to users within a 10-kilometer radius of that Carrefour.

The "check-in" activity for everyone isn't just based on personal interest, but also on location. Just as information about missing elderly people can be pushed to users within a 5-kilometer radius of where they went missing, information about discounted Carrefour products can be pushed to users within a 10-kilometer radius of Carrefour stores.

Therefore, the commercialization of the "check-in for everyone" campaign must learn from Baidu's GG sales model, which involves setting up agents across the country and establishing a KPI reward and punishment system.

Before the official start of filming for "Goodbye Mr. Loser", a series of resolutions and work arrangements were made regarding the development of Ciyuan Rhythm Company, and responsibilities were assigned to specific individuals.

The goal of reaching 4 million activated users for the Quanmin Daka APP was aggressively brought forward to the end of April 2013, which was the first anniversary of the APP's launch.

After "Bad Genius" grossed over 20 billion yuan, Yang Mi finally stopped following Shen Qing every day. For the next few days, Gao Yuanyuan stayed at Shen Qing's house every night.

Have you been drinking lately?

At night, Shen Qing was already in bed when Gao Yuanyuan, after taking a shower, wrapped herself in a towel and walked into the bedroom. She paused slightly at the door and asked Shen Qing.

Shen Qing smiled and shook her head.

The bath towel fell to the floor as Gao Yuanyuan walked in. She glanced at Shen Qing from the bedside table, then picked up a Durex condom, tossed it into the trash can, and threw herself into Shen Qing's arms, saying, "You don't want to keep that thin barrier between us, right?"

Shen Qing reached out and hugged him tightly, kissed him first, and then smiled and said, "Actually, we've often been quite open with each other before, like during the safe period and after..."

"Don't mention it."

Shen Qing wanted to mention two more ways to play without any barriers, but before she could say them, Gao Yuanyuan covered her mouth with her hand.

"Do you prefer a boy or a girl?" Gao Yuanyuan asked again.

"It's all the same, as long as it's my seed."

Shen Qing lifted the blanket and pulled Gao Yuanyuan in as well.

"What are you saying? I'll only have children for you in this lifetime."

Gao Yuanyuan blushed and said very seriously.

Shen Qing nodded.

I thought of her child from her past life.

I was born for him in this life, but for another man in my past life.

Shen Qing, drawing on his experiences from both lifetimes, discerned a double meaning in Gao Yuanyuan's earnest remark.

"When will filming for the new movie start?" Gao Yuanyuan asked again.

Shen Qing said, "Within a week."

"Who are the actresses in the crew?" Gao Yuanyuan asked, resting her chin on Shen Qing's chest.

Shen Qing said: "The female lead is Ma Li, who used to mainly act in sketches and stage plays. The second female lead is Wang Zhi, a newly signed artist of Jumei Entertainment, who is the third female lead in 'Bad Genius'. There is also Li Ping, who plays the male lead's mother. The rest—that's it. The rest are either extras or cameos."

Gao Yuanyuan asked curiously, "Is Ma Li your woman?"

Shen Qing shook his head.

"What about Wang Zhi?"

Shen Qing continued to shake her head.

Shen Qing looked down at Gao Yuanyuan, thinking to herself, "Is she jealous? Does she not allow other women around me? Is it really that bad?"

She knows I've always been a womanizer, and she just wants to control me because she wants to get pregnant and have a baby.

"Do you want to pursue Ma Li and Wang Zhi?"

Shen Qing continued to shake her head.

Gao Yuanyuan continued, "The crew is going to the Northeast to film, and it will take one or two months. How can we manage without women around?"

?

Shen Qing looked at Gao Yuanyuan with considerable surprise.

"How about I come keep you company? I'll find a quiet little courtyard near the film crew's hotel. You can come to me tonight, and I'll take care of you."

"Is it okay?" Gao Yuanyuan asked again, seemingly a little afraid that Shen Qing would not agree. "I'm already over thirty, and I want to get pregnant as soon as possible."

Shen Qing gently pinched her cheek and said, "Why not? I'm so happy I'm stunned. To be honest, I was worried about this before. With a two-month filming period and no woman by my side, how could I possibly manage with my boundless energy? It's so great that you could come."

"It's good that you agree."

After the two finished making love at night, Gao Yuanyuan, who didn't know where she learned the technique, actually put a pillow under her buttocks.

Shen Qing found it hilarious.

The following morning, Fan Bingbing called Shen Qing's cell phone.

"Is your new movie about to start filming?"

"Yes, it'll be soon."

"Was the filming location in Northeast China?"

"Yes, Da Lian."

"Let me treat you to dinner. It might be a long time before we see each other again."

97

"OK."

Fan Bingbing found the place; it was a quiet spot with many twists and turns, but the decor was quite upscale.

"Bad Genius has grossed over 20 billion, which is worth celebrating. Let's have a good drink together today."

Fan Bingbing unscrewed a bottle of baijiu and said.

Shen Qing shook her head and said, "You drink it, I'll just have some water."

Fan Bingbing paused in her pouring motion, staring at Shen Qing with great curiosity. She put down the bottle and looked at Shen Qing with a half-smile.

"You have a driver, what are you afraid of?"

"It has nothing to do with that."

"Then why?" Fan Bingbing pressed.

Shen Qing smiled and shook her head without saying anything.

Fan Bingbing lowered her head and pondered for a moment, then suddenly said, "You're not trying to conceive, are you?"

After she finished speaking, she began to carefully observe Shen Qing's reaction. After observing for a while, Fan Bingbing's eyes changed from not taking it seriously at first, to gradually becoming shocked, and then to being completely astonished.

"Are you really trying to conceive?" Fan Bingbing's already large eyes widened in disbelief. "Who is she?"

Shen Qing smiled but remained silent.

Fan Bingbing deftly capped the liquor bottle and put the glass away. His eyes, filled with stubbornness and defiance, looked at Shen Qing and said, "It's just having a baby, isn't it? Anyone can do that. If other women can give birth, so can I. I'll give birth tonight!"

Shen Qing shook his head and said, "Not tonight, and not tomorrow night either."

Fan Bingbing's face hardened with dissatisfaction, and she said, "They've already moved into your house?"

Shen Qing remained noncommittal.

Fan Bingbing said, "Then let's not go to your house, let's go to mine. We'll finish what we did, and then you can go find her."

Shen Qing looked at Fan Bingbing with considerable surprise.

Fan Bingbing said, "What, are you afraid you won't be able to last the night after we're done? Aren't you supposed to have a lot of energy? You won't be able to handle two women, will you?"

"You're provoking me, woman," Shen Qing said.

Fan Bingbing raised his chin and said, "I'm just provoking you. If you're so capable, come and get me."

Shen Qing was speechless; Fan Bingbing's double entendre was quite clever.

"Eat quickly, then we'll hurry home to get down to business."

After saying that, Fan Bingbing picked up her chopsticks and started eating.

Shen Qing stared at Fan Bingbing, who was focused on preparing the dishes, and thought, "Once Gao Yuanyuan really gets pregnant, both her parents and my parents will probably want me to marry her and advise me to break up with the other women. But how can I bear to do that? What if two women are pregnant with my child at the same time—"

"Do you really want to have a child that badly?" Shen Qing asked Fan Bingbing.

Fan Bingbing looked up at Shen Qing, her expression quite serious, and said, "It's not that I particularly want to have children, it's that I want to have children for you."

"Then let's have it."

Shen Qing said.

He's over thirty now. If he doesn't have children soon, who will inherit the vast empire he's built?

It's time.

After finishing their meal, the two left the restaurant and got into Shen Qing's car, which took them to Fan Bingbing's apartment complex.

"Should you wash first and then I'll wash?" Fan Bingbing asked Shen Qing after entering the house.

Shen Qing expertly hung up the coat and, upon hearing this, said, "Let's wash it together."

Fan Bingbing said, "Then don't be in a hurry, let's talk about it after we've washed up and gotten into bed."

"Okay, I'll do whatever you say," Shen Qing said.

Well, after it was over, Fan Bingbing also propped herself up.

Before heading to Northeast China for filming, Shen Qing made separate appointments with Liu Yifei and Liu Shishi.

"How pitiful, he filmed for more than two months and didn't have a woman by his side." Liu Yifei said this to Shen Qing at the time.

"Yeah, they really are pitiful."

"Don't worry." Liu Yifei came over and hugged Shen Qing's head, placing it on her chest, and said, "I'll come visit you on set, so you won't get bored."

"You've thought of everything," Shen Qing said.

Liu Shishi even mentioned that she would take some time to visit the set.

On September 20, 2012, the film crew of "Goodbye Mr. Loser" officially started filming at the Lushun Transistor Factory in Dalian City, Liaoning Province, which was set up as the school in the movie.

At the same time, Shen Nanpeng of Sequoia Capital China and Xu Xin of Capital Today both learned that CiYuan Rhythm was promoting its pre-installed app almost "regardless of cost".

The two were not very optimistic about the "personalized recommendations" and "finding people through information" approach to begin with, and now they are even more disappointed with the word rhythm.

This is too aggressive; it's a clear sign of financial instability and governance problems.

The venture capital firm is most likely going to fail.