The director starts by learning from the abilities of renowned directors.

Chapter 178 Crushing

"Has Teacher Fan arrived?"

"In the office."

Shen Qing nodded and walked towards the office. Her secretary, Shen Ying, quickly stepped forward and opened the office door. Shen Qing stepped inside and smiled at Fan Wei, who was sitting on the sofa, saying, "Teacher Fan, I'm sorry, something came up and I was held up."

Fan Wei quickly stood up and shook hands with Shen Qing, saying, "I just arrived too."

The two sat down, and the staff refilled their tea. They chatted about their roles while drinking tea.

"I just read the script, and the principal's character is interesting," Fan Wei said thoughtfully.

"Oh? What do you mean?"

"Two details: when Charlotte's mother stood up to take off her clothes, he made a gesture of putting on glasses; when Charlotte's mother took off her clothes, she said that it was all for the children; when Charlotte's mother turned to walk towards the window, the script said that the principal made a gesture of turning his body around."

Shen Qing smiled and nodded.

Fan Wei said, "Wearing glasses can be interpreted as not seeing what Charlotte's mother was doing, and naturally turning his body around can be interpreted as seeing Charlotte's mother walking towards the window and being prepared in advance in case something happened, but I think there is another interpretation."

"Oh?"

"He wore glasses not because he couldn't see what Charlotte's mother was doing, but because he knew what Charlotte's mother was doing and wanted to see it more clearly; he naturally turned his body not because he knew Charlotte's mother was walking towards the window and was afraid something would happen, but because he thought Charlotte's mother was walking towards him, so he quickly turned around so that Charlotte's mother could sit in his lap smoothly."

As he spoke, Fan Wei looked at Shen Qing seriously and said, "The role of the principal is quite interesting; there's something to it."

"Seeing the big picture from small details, that's remarkable." Shen Qing praised him and said, "Teacher Fan is the perfect candidate for the role of principal."

"I don't deserve it," Fan Wei said. "The role is great; it's an actor's luck to get the part."

The two shook hands, and Shen Qing smiled and said, "Then it's settled."

Dai Ying has already discussed the payment with Fan Wei. Once Fan Wei signs the contract, the role will be finalized.

In Shen Qing's eyes, actors from Hong Kong and Taiwan are all like ticking time bombs. When Shen Qing can find similar candidates from the mainland, he usually gives priority to using mainland actors.

Principal Fan Weiyan is definitely no problem; this is precisely his area of ​​expertise.

Filming for "Goodbye Mr. Loser" will begin at the end of August or the beginning of September. By then, "Ghost Blows Out the Light" should have finished filming as well, allowing Wang Zhi to seamlessly join the cast as Qiu Ya.

Wang Zhi has the best resources among the newly signed actors of Jumei. Immediately after signing, she starred as the third female lead in the key film "Bad Genius" by Shenqi Film Company. Then she played the female lead Shirley Yang in "Ghost Blows Out the Light". Now she is about to play the second female lead in the movie "Goodbye Mr. Loser" starring Shen Qing.

From an outsider's perspective, Shen Qing's high regard for Wang Zhi was written all over his face.

Yang Mi even suspected that Shen Qing had taken a liking to Wang Zhi.

"That's not true. Her acting skills are indeed excellent, and she has practiced martial arts and dance since childhood. There are many roles that you can't play, but she can," Shen Qing said. "Besides, Qiu Ya is a role you didn't want. Why are you jealous of her good resources now?"

Yang Mi said, "That Ma Li is not even a nobody, and you're arranging for me to be her supporting actress. Of course I'll feel uncomfortable."

Shen Qing shrugged: "So if I give the same resources to Wang Zhi, she'll be incredibly grateful to me, but if I give them to you, you'll feel uncomfortable."

"Yes, they're incredibly grateful, and might even be considering offering themselves as a bedmate."

Shen Qing said unhappily, "What do you take me for? A lecher?"

Yang Mi said, "You're quite the woman who can remain unmoved even with a woman in her lap, aren't you?"

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Shen Qing nodded in satisfaction.

Yang Mi muttered softly, "Anyone who can remain unmoved by a woman in their lap has a problem."

Jing Tian's reputation has been completely reversed because the ink blot in "The Great Wall" is so endearing that many netizens...

I prefer Mo Kuai to the female lead, Mo Ying.

From being ridiculed across the internet to becoming a hot commodity with an explosive fan base, all because of the movie "The Great Wall".

By the way, Jing Tian played the third female lead in "Bad Genius".

With the film's promotion in full swing and Jing Tian's popularity soaring, he naturally joined the promotional effort.

"You weren't there, but we went to Jiangcheng for promotions. There were so many fans there shouting at the top of their lungs: Jing Tian is so beautiful! I love you, Jing Tian! I felt like there were just as many people shouting for me as they were shouting for Yang Mi."

17

As he said this, Jing Tian was sitting in Shen Qing's lap.

"Yeah?"

"Really," Jing Tian whispered in Shen Qing's ear, "Do you think I'm prettier or Yang Mi is prettier?"

"They're all beautiful."

"No, don't say I'm pretty."

"If you don't tell me, I'm leaving." Jing Tian stood up and walked towards the door. Seeing that Shen Qing didn't move, she repeated, "I'm leaving now?"

"Um----"

Shen Qing sat in the boss's chair and smiled.

Jing Tian slammed the office door shut, then walked back with a smile, sat back on Shen Qing's lap, and said, "I'm not leaving. I'd be at a huge loss if I really left."

In early August, Toutiao officially launched, and the company held a special meeting to study it.

"What you care about is what makes headlines." Their slogan is pretty impressive. "Manager Zhao Tian summarized.

A slogan is a company's motto or tagline. For example, Alibaba's slogan is: "Make it easy to do business anywhere."

Shen Qing's "Everyone Checks In" app naturally has a slogan, which Shen Qing personally set: "Everyone Checks In, Embrace Every Kind of Life."

"It's certainly very well done, but it's too traffic-driven. For example, there are quite a few users who care about vulgar and pornographic content. Do they really want these things to become headlines? This company will face certain policy risks in the future," Shen Qing concluded.

In addition to discussing Toutiao, Shen Qing will also elaborate on his plans for the "All-People Express" today.

The original Toutiao was launched in 2012, and its self-media platform "Toutiaohao" was not launched until 2014. The "Quanmin Kuaixunhao" that Shen Qing wants to deploy is a self-media platform similar to "Toutiaohao".

History has proven that Toutiao's Toutiao account is successful, so Shen Qing naturally wants to follow suit, and start even earlier.

History has proven that Toutiao Q&A and its upgraded version Wukong Q&A were failures, so Shen Qing will not do it.

The current principle is to proceed cautiously, learning as we go.

8 month 8 day.

Meituan Movies suddenly announced a comprehensive strategic partnership with "The Amazing Spider-Man". Starting from the 12th, "The Amazing Spider-Man" will be exclusively pre-sold on the Meituan Movies platform 15 days in advance.

In other words, if viewers want to buy tickets for "The Amazing Spider-Man" in advance, they can only do so through the Meituan Movies platform.

Moreover, there will be a major "surprise" if you buy pre-sale tickets on the 12th!

June 8.

Gewara announced a comprehensive strategic partnership with the film "The Dark Knight Rises". Starting from the 12th, "The Dark Knight Rises" will have an exclusive pre-sale event on the Gewara platform, 15 days in advance.

Guevara will also have a major "surprise" prepared for the audience!

Meituan Inc.

Wang Xing said, "Maoyan Movies' lead is widening every day. If we don't act now, Meituan Movies will completely lose its chance."

meeting."

Gan Jiawei, the Meituan Movies head personally appointed by Wang Xing, said upon hearing this: "In making movies, we are not as good as Shen Qing, but we have our own advantages, which is that we have more money."

Wang Xing said, "It doesn't matter if we don't know how to make movies, as long as someone does!"

In the first half of 2012, the total box office revenue in China reached 120 billion yuan, of which 37 billion yuan was sold through the Maoyan movie platform. Maoyan's sales accounted for 3% of the total box office revenue, while online ticket sales only accounted for 4% of the total. Maoyan alone captured 3% of that.

Indeed, Maoyan Movies' advantages are still rapidly expanding.

Just as Wang Xing said, if we don't take decisive action now, it will really be too late.

So Meituan Movies took the lead and quickly secured the exclusive pre-sale rights in mainland China for the imported blockbuster "The Amazing Spider-Man". The movie will be released globally on August 27, and pre-sale tickets can be purchased on the Meituan Movies platform starting August 12.

而且美团电影还準备砸出1亿元做票补，等8月12日美团电影开放《超凡蜘蛛侠》预售，到那时观众就会惊喜地发现原价40多的票，在美团电影只需19.9元甚至是9.9元就能买到。

How will the audience choose?

Ticket subsidies have officially started!

Che Guevara.

CEO Liu Yongdao said: "The news is confirmed. Meituan Movies is preparing to spend 1 million yuan to subsidize 'The Amazing Spider-Man'. We must follow suit, otherwise we will soon have no place to stand in this market."

Co-CEO Zhang Xuejing said, "Fortunately, we secured the exclusive pre-sale rights for 'The Dark Knight Rises' in mainland China beforehand; otherwise, we would have been in a very passive position. Nolan's series is a global box office success, and hopefully it will achieve good results in China as well."

Maoyan Movies.

Shen Qing urgently convened a meeting of Maoyan Movies' senior management to first investigate what the two competitors' so-called "surprise" actually was.

There's really no suspense; it will definitely be "cheap," meaning that the two competing companies will have to subsidize the tickets.

"Large-scale preview screenings are definitely too late, so we'll stick to two competitors. We'll invest the same amount of money in ticket subsidies as they do. If they sell tickets for 19.9, we'll sell them for 19.9. If they sell them for 9.9, we'll sell them for 9.9 as well."

Shen Qing continued, "What was the 3 million yuan raised in the first half of the year used for? It was used for this."

Shen Li said, "If our competitors don't offer large-scale ticket subsidies, we'll feel embarrassed to hold large-scale previews. Now that they've started, don't blame us for being impolite. They'll find that the more they subsidize tickets, the smaller their share becomes."

"6

Shen Qing laughed and said, "You're quite confident."

Shen Li smiled and said, "I have confidence in your movies, Mr. Shen. As long as your movies are still doing well at the box office, Maoyan Movies will always be invincible."

Actually, Maoyan Movies only stopped the large-scale preview screenings, but the exclusive pre-sales did not stop.

Ten days before the official release of "Wolf Warrior," Maoyan Movies began exclusively selling pre-sale tickets. Viewers who wanted to buy tickets for "Wolf Warrior" online in advance could only do so through the Maoyan Movies platform.

Before the official release of "Wolf Warrior," Maoyan Movies had already sold over 5000 million yuan worth of pre-sale tickets.

This is also the root cause of why Meituan Movies had to launch ticket subsidies.

All movies produced by Magical Films are exclusively pre-sold on the Maoyan Movies platform 10 days in advance. With its strong exclusive resources, Maoyan Movies is widening the gap with its competitors every day.

8 month 12 day.

Moviegoers across the country were pleasantly surprised to find that advance tickets for "The Amazing Spider-Man" and "The Dark Knight Rises" were only 19.9 yuan, and in some regions and cinemas, the price had even dropped to 9.9 yuan.

Instantly, the entire internet erupted in excitement.

"Holy crap? Am I seeing things? 9.9 yuan for a movie? And a Hollywood blockbuster at that?"

"I heard it's because the platform is subsidizing it."

"Damn, you can only buy subsidized tickets for 'The Amazing Spider-Man' on Meituan. If you don't have Meituan, you have to download the app. And for 'The Dark Knight Rises'......"

Subsidized tickets are only available on Gewara. If you want both movies to be cheaper, you need to download two apps. I only have Maoyan Movies on my phone.

"Me too, I just don't know if Maoyan Movies will provide subsidies."

"There are definitely no subsidies. Didn't you read the introduction? The Amazing Spider-Man is exclusively pre-sold on Meituan Movies, and The Dark Knight Rises is exclusively pre-sold on Gewara."

"Maoyan Movies is also exclusively pre-selling 'Bad Genius'."

"Damn, I forgot about that. I wish 'Bad Genius' could be 9.9 yuan a ticket."

8 month 13 day.

Maoyan Movies platform has officially started pre-sales for "Bad Genius".

Then netizens were pleasantly surprised to find that some cinema tickets were as low as 9.9 yuan.

The era of ticket subsidies for domestic films has officially begun.

Yang Mi posted on Weibo that she could watch "Bad Genius" for 9.9 yuan.

Immediately afterwards, the entire cast of "Bad Genius" released the news, including the male lead Li Xian, the second female lead Jing Tian, ​​and the third female lead Wang Zhi.

Many celebrities under Jumei Entertainment, including Liu Yifei, reposted the relevant Weibo posts.

-

Shen Qing herself also reposted the relevant Weibo post.

The "All People Check-in" app accurately pushed the message "Watch 'Bad Genius' for 9.9 yuan" to users who matched the potential audience profile.

August 8 at 14am.

Accompanied by her assistants Shen Ying and Bai Mengyan, Shen Qing entered Maoyan Movies.

"How much did you sell yesterday?" Shen Qing asked.

Shen Li said, "It's over 2100 million."

Shen Qing then asked, "Will it gross 2 million before its theatrical release?"

Shen Li said, "It's hard to say. There's a chance, but it's very difficult. Yesterday was the first day of selling tickets at 9.9 yuan. Audiences might choose to buy tickets in advance to grab the low price. The pre-sale situation in the following days will likely not be as good as the first day. However, there should be a peak in ticket purchases two or three days before the release."

Meituan Movies.

"How were the pre-sales going the past two days?" Wang Xing asked.

干家伟道：「12号卖了450万的票房，13号卖了430万张，两天一共卖了880万的票房。

Wang Xing asked, "Is there any chance of selling 5000 million yuan worth of tickets during the entire pre-sale period?"

Gan Jiawei said, "There's a chance it will gross 6000 million at the box office."

Wang Xing smiled slightly upon hearing this and said, "The pre-sale box office for 'Wolf Warrior' is 5000 million. What do you think of 'Bad Genius'?"

How many pre-orders can we sell?

Gan Jiawei said, "Wolf Warrior has good word-of-mouth and can be considered a box office dark horse. The hype for Bad Genius is good, but the subject matter lacks explosiveness and Shen Qing is not the lead actor. I really find it hard to imagine how high the box office can be for a movie like this."

Wang Xing said, "Only when the tide goes out do you discover who's been naked. The saying may be crude, but it's true. If we were to use 'The Amazing Spider-Man' this time..."

"Having crushed Shen Qing's film, next time we'll sign more blockbusters for exclusive pre-sales. There are many directors worldwide who can make movies; content advantage isn't exclusive to Magical Films."

Because all three films, "Bad Genius," "The Amazing Spider-Man," and "The Dark Knight Rises," were exclusively pre-sold, the three platforms were unable to extrapolate the data from the other two platforms using their own data.

Each company only knows its own data.

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