New Century Anime Warrior

Chapter 113 This is something I really didn't expect.

"Toho truly lives up to its reputation as the owner of the largest cinema chain in Japan; their resource mobilization is indeed impressive."

After listening to Lin Xiaxia's report, Si Hua couldn't help but sigh.

Silky Studio and the Japanese side completed the signing on September 3, and that same evening the other party presented a preparatory plan.

This plan, with a preparation period of only 19 days, required the Japanese side to complete the R15 film ethics review, Toho's theatrical scheduling, the release of posters and trailers, media interviews, and finally the start of pre-sales.

Urgent, but not chaotic.

Then, on Saturday, September 22, "Perfect Blue" was released in theaters throughout Japan.

Opening on Saturdays has always been a golden rule for guaranteeing box office success in island nations.

Moreover, young people, college students, and core animation fans are all only available on weekends, so it can be said that the target audience is precisely targeted.

"Every step was exquisite, and the 22nd was exactly 8 days after Frozen was released in Japan."

Lin Xiaoxia couldn't help but sigh, this kind of obsessive attention to detail is truly impressive.

When the popularity of "Perfect Blue" peaks on September 30, "Frozen" can directly take over on October 1.

Once the tentative one-and-a-half-month release period for Disney's animated feature film is over, Si Hua's fame in Japan should have reached a new level.

This can also boost the box office and reputation of "Perfect Blue", since art films can be shown in art cinemas for a long time.

Ultimately, this created a series of gimmicks: "Sihua's artistic masterpieces come first, followed by global commercial blockbusters," further maximizing the buzz.

As for whether "Perfect Blue" is an artistic masterpiece, it doesn't matter—it's an art film, after all, most people can't understand it, so they can still praise it.

"Is it also because there wasn't a single film that could support the box office throughout September?"

Si Hua checked the current movie schedule in the island nation.

Lin Xiaxia smiled and said, "It is indeed a completely blank window of opportunity. After all, there are no competing products to divert attention, and all the focus of public opinion will be on 'Perfect Blue' and you, Boss."

"It's okay, I'm used to using myself as a nester."

Si Hua suddenly turned his back to Lin Xiaxia and looked out the window.

He suddenly sighed and said softly, "Ah, perhaps this is the price of genius."

"?"

Boss, why did you have this attack without any warning?!

"Everyone, Si Jun Studio's new work has a release date!"

"What?! Is it Tsukasa-kun, the warrior of pure love?"

"Yes! It's the director of '5 Centimeters Per Second'!"

"Wow, I love the time-disruption setting in 'Voices of a Distant Star'! It's so captivating and romantic!"

"So what's the name of your new work?"

"Perfect Blue — Oh my god, what did I just see?!"

"Nani? I have a bad feeling!"

"Restricted Rating — The new work is rated R15 for adults!"

"Damn it! I refuse to accept it!"

"How could pure love be rated R!"

"—Everyone, calm down. Have you all forgotten about Si-kun's game, 'The Edge Walker'?"

"I get it! It's a pure love story like David and Lucy's!"

"It seems like I can suddenly accept it."

Anyone have friends who want to go see Si Jun's new work together?

"Me! Me! Me!"

"Count me in too, I'm a girl~"

"Watching R-rated movies with a girl? Is that even possible?"

With the addition of "Perfect Blue" to the official promotion, it has merged with the "Frozen" campaign, which has been under promotion for a month.

For a time, it seemed that only Si Hua's name remained in the Japanese film market.

After all, Disney's family-friendly animated films have a strong market in Japan, the center of the animation industry.

In particular, it's remarkable that Si Hua, an Asian, was able to become Disney's co-creative director and lead an animated film with an investment of hundreds of millions of dollars.

This topic itself has attracted a lot of attention from those who are always thinking about leaving Asia and joining Europe.

Si Jun is the pride of Asia!

Si Jun's success is inseparable from the influence of island culture!

That's about the same as the 81 points that Man and I combined for.

It was under these circumstances that "Perfect Blue" was officially released.

Just as Matsutani Takayuki and his colleagues predicted, the restricted-rated animated art films bearing the name of Tsukasa were indeed sold out every time.

Moreover, it has received excellent reviews and has been labeled a masterpiece.

Many cinemas began considering increasing screenings as early as the second day of the film's release.

Then all sorts of demons and monsters followed.

"You're saying we got complaints from viewers?"

Fujii Hideki looked shocked and said incredulously.

"A restricted art film can be subject to complaints? Which cinema illegally showed it to children?"

Fujii's assistant shook his head helplessly, denying Fujii's guess.

He explained to his boss, "They are some fans of pure love stories."

"Many of them still have the impression of Tsukasa as a director of romance anime."

Fujii Hideki paused, then seemed to understand: "Could it be that these people didn't read the movie information? They thought it was something like '5 Centimeters Per Second,' and just bought tickets and went in?"

"That's certainly the case at present." The assistant looked at the materials in his hand and mentioned another example.

"There are also couples who have just started dating, thinking it's a pure love story, but when they watch it, they find it's about the filth of the entertainment industry, with many male characters bullying the female lead in ugly ways, so—"

Without his assistant needing to say anything further, Fujii Hideki understood that the young couple had probably argued after watching the film.

Those who couldn't win the argument or appease each other likely broke up.

"Thinking about it that way, it seems like I deserved to be complained about?"

Fujii Hideki sighed, "Fine, let them complain. Anyway, Chairman Matsutani is on our side, so a few complaints are insignificant. Let's just ignore it."

"In addition, we should increase publicity efforts and make sure that all viewers who like bizarre, dark, and restricted art films know that Si Jun has made a restricted film."

"Hi!"

For a time, the propaganda about Si Hua in the island nation resembled a split personality.

On one hand, he said he made a restricted-rated art film and was a profound observer of island society.

On the other hand, it is said that he spearheaded a Disney animated classic for all ages and was a great artist.

This has led many people in the island nation to believe that there are two people with the same name.

This clamor reached its climax—a climax in every sense—after the release of Frozen's global box office figures for its first month.

On September 24, Frozen marked its one-month anniversary of release, grossing $330 million in North America, $4.05 million overseas in Europe and the Americas, and a total of $7.17 million worldwide.

Although it still seems quite far from Pirates of the Caribbean 3's $9.61 million annual box office record.

However, it successfully thwarted "Harry Potter and the Deathly Hallows," causing it to be pulled from theaters with disappointment, leaving its total box office at $9.42 million.

It's important to know that this is the total global box office for the first month, and it's only the first month yet, and it's a fragmented result without any contribution from the Asian market.

For a time, the global entertainment industry was abuzz with the legend of Sihua becoming the new king of commercial animation.

As for who the old king was, never mind.

"Mr. Fujii! There are more single adult moviegoers flocking to the cinema to see 'Perfect Blue'."

These viewers didn't care at all what kind of show "Perfect Blue" was, or whether they liked it or not.

All they knew was that if they didn't watch this new animated work, which also bore the name of Si Hua, they would lose their voice in the workplace and social circles.

This was something no one had anticipated.

After learning about the situation, Hideki Fujii immediately gave the order: "Continue to intensify the promotion that Tsukasa-kun's new work is a dark, restricted anime!"

'

"Whether we get to eat this super cake from our boss depends on this!"

This chaotic and enthusiastic atmosphere, when reflected on the internet, has already caused netizens to split into three factions and start arguing.

"Frozen will definitely be a dark fairy tale! Like Perfect Blue, it will be a suspenseful and thrilling work!"

"Baka! What are you saying?! This is a Disney princess animation!"

"No, I believe in Si-kun. Frozen will definitely be a beautiful, heart-wrenching masterpiece that tells the story of a princess missing out on the prince's love, possessing a universal level of melodramatic beauty!"

"Agreed! Otherwise, how could a Disney animation led by Chinese people sweep the globe? It must incorporate our island nation's unique culture into the films!"

"Hey, is it possible that Frozen is just a regular family-friendly animated film?"

"It might not be ordinary either; I've heard it's about sisterly love."

"Shut up! No spoilers!"

And so, amidst these completely different voices, the Asian premiere of "Frozen" arrived.