Huayu Entertainment: Rising Since 1998

Chapter 159: Press Conferences Held at Box Office Locations Across Asia

After the box office figures for "Assassin Couple" were released, major media outlets began to write extensively about it.

The box office results for "The Assassin Couple" are in, raking in 3.5 million yuan.

Sina Entertainment pinned the news to the top and made it the headline.

A new box office record for Chinese entertainment – ​​3.5 million yuan.

Tencent News also started pushing it online.

A New Milestone: A New Height for Chinese Entertainment Box Office

Southern Metropolis Daily newspaper sales surged.

"【The Assassin Couple】Becomes the Box Office King, Who Can Surpass It?"

With the news spreading like wildfire, even people who didn't go to the cinema knew about it.

Some people are envious.

There are even more people who are jealous.

Regardless of the outcome, [Nanhua Film & Television] made a fortune.

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A week later, box office figures for Hong Kong, Macau, Taiwan, and Singapore were also tallied.

It grossed HK$32 million in Hong Kong, NT$88 million in Taipei, and over NT$200 million in Taiwan, a very impressive box office performance.

Invitations from Hong Kong and Taiwan kept coming to the staff of [Nanhua Film & Television].

Fan Binbin has no filming projects recently, so he went to Hong Kong and Taiwan with director Johnnie To, Qin Lan, Cui Peng, and Yang Xue.

The group participated in a variety show together.

Box office figures for other Asian markets were released at the end of September.

Japan's Japan grossed 48 billion yen, breaking the record for Chinese-language films; South Korea's South Korean box office surpassed 1300 million US dollars, also breaking the record for Chinese-language films, thanks to the success of "My Sassy Girl".

"Assassin Couple" firmly suppressed "My Sassy Girl" and formed a new wave.

The Chinese influence swept across East Asia and Southeast Asia like a storm.

More and more people are starting to follow the Chinese pop culture trend and imitate the style of the people in it.

Zhou Yan and Fan Binbin became their idols.

Reporters flocked to the set of "The Heaven Sword and Dragon Saber" to conduct interviews.

There were many reporters, and they had several arguments with the staff.

Moreover, their living area has seen many new faces.

Security is greatly reduced.

Left with no other option, Zhou Yan decided to hold a press conference and accept interviews from reporters.

Upon hearing this news, all the media outlets were incredibly excited, crowding around each other and preparing their questions in advance.

On the day of the press conference, there were more media present than Zhou Yan had expected.

It was packed with people.

"Hello Zhou Yan, I'm a reporter from CCTV," the CCTV reporter introduced himself.

"First of all, congratulations to 'Assassin Couple' for breaking the box office record in China."

"Thank you," Zhou Yan said, expressing her gratitude.

"Secondly, I'd like to ask if you are satisfied with this result?"

"I'm not just satisfied, I'm extremely satisfied," Zhou Yan said, never daring to hope for such high expectations.

"Here's the thing, we interviewed director Johnnie To before, and he said that the reason 'Assassin Couple' achieved such high box office success was because of the good script and the actors' excellent performances. What's your opinion on that?"

"These are just two aspects," Zhou Yan shook his head, seemingly somewhat disagreeing.

"In my opinion, there are many reasons why a film can succeed."

"Besides a good script and dedicated actors, the director's role is even more important. He needs to use cinematic language to present the content of the script."

"Otherwise, no matter how good the script is, if the visual language can't bring it to life, it's all for nothing."

"In addition, publicity is also an extremely important aspect."

"Undeniably, 'Assassin Couple' is an excellent film, but in my opinion, without the pre-release publicity, its box office would never have reached such a high level."

Zhou Yan was just telling the truth.

Why is publicity and promotion important?

This is actually the same principle as losing.

Let more people know about this movie.

To attract more people to the cinema.

In this day and age, even the best wine needs advertising.

"Hello Zhou Yan, I'm a reporter from the Economic Daily. I'd like to ask, what do you think is the most important thing in a film?"

Zhou Yan thought about it carefully.

"content."

Could you elaborate?

"For a film to be engaging, it must have engaging content; otherwise, even with effective pre-release promotion, it may have high box office returns initially, but it will collapse in the later stages."

"Take 'The Assassin Couple' as an example, this film actually has many highlights."

"First, there's the couple's struggle, from testing each other to fighting and then making up, and then facing assassination attempts and encirclement by a killer organization. This is the core highlight and the main storyline."

"In addition, 'The Assassin Couple' has other highlights, such as costumes, smart technology, and the main and supporting cast, etc."

.

"A film must be able to keep the audience watching, even two or three times."

"Hello Zhou Yan, I'm a reporter from Sina Entertainment. I'd like to ask on behalf of our netizens: Will you continue to film TV dramas in the future?"

""

Zhou Yan thought about the reporter's question carefully.

"I've seen the post you mentioned," Zhou Yan said, adding that he had browsed the post online.

The gist is that with Zhou Yan's current status, he shouldn't focus his energy on TV dramas, but rather concentrate on movies.

The TV series is no longer worthy of Zhou Yan's identity.

The other party also cited Andy Lau and Tony Leung from Hong Kong as examples.

Andy Lau and Tony Leung both acted in TV dramas in their early careers.

But later he devoted himself to movies.

After reading it, Zhou Yan felt that it made some sense, and he had thought about it seriously.

Movies can be exported to overseas markets, but TV series are much more difficult to do so.

Moreover, while martial arts films have gradually declined, the film market has grown larger and larger.

The choice is clear to everyone.

"I will reduce my filming of TV series in the future and focus my work on movies."

"Of course, it's not that I won't film TV dramas; I'll still act in them if I come across a good script."

Zhou Yan did not rule out the possibility of a definitive answer.

No one can predict what will happen in the future.

"What are your plans, or those of [Nanhua Film & Television], for next year?"

Upon hearing this, everyone perked up their ears.

"It's okay to tell everyone, there's a martial arts movie going to be made next year, it's called 'Reign of Assassins' from the movie 'The Stormy Martial World'."

"As anyone who has read this book knows, it contains very little content."

"It was prepared for a cinematic adaptation from the very beginning."

The interview didn't last very long, because Zhou Yan wasn't the first person to be interviewed.

Even before Zhou Yan, Johnnie To had given an interview and said a lot.

Therefore, there's no need to ask Zhou Yan many questions anymore; it's a waste of time.

After the press conference, the reporters left without pressing the other party further.

Zhou Yan resumed filming.

Zhou Yan's interview quickly attracted the attention of people in the industry.

"Does Nanhua Film & Television have any new projects?"

In an instant, people in the industry seemed to smell fishy sharks and rushed over to seek cooperation.

In their view, Zhou Yan's works represent "wealth and fame".

Some directors have even started to volunteer themselves.

They wanted to film "Reign of Assassins".

Many students in the acting department of Beijing Film Academy also saw this news.

I was very excited for a moment.

"I wonder who the next lucky winner will be?"

Li Binbin and Li Xue also saw the news online.

"Sister, do you think 'Sword Rain Jianghu' will surpass 'Assassin Couple'?" Li Xue asked Li Binbin.

"It's uncertain," Li Binbin said, not that he didn't think highly of "Sword Rain Jianghu".

Rather, it was because "Assassin Couple" had too high a box office.

It's too difficult to surpass.

Moreover, the investment in "Sword Rain Jianghu" will not exceed 100 million.

Therefore, they are not comparable.