Reborn 10 years later: First, save 100 million Bitcoins
Chapter 104: Xiao Feng's Unbelievable Promotion Plan
Xiao Feng did indeed have a dinner appointment today, not with Yan Wenshan, nor with the Rice Porridge Group, but rather…
"Let me introduce you all. This is our errand-running team's investor, who is also our current boss. You can call him Boss Xiao."
"Hello, Mr. Xiao."
"Hello, Mr. Xiao."
At the dinner table, Wang Wei, as the team leader, gave a brief introduction to the other 10 team members.
This is Xiao Feng's dinner party today.
Since Xiao Feng invested 100 million yuan in the errand-running app on Monday, he is now essentially the boss behind it.
This is no longer a simple investor, after all, Xiao Feng owns 90% of the shares.
The other 10 members of the team showed Xiao Feng absolute respect when they first met him, and repeatedly expressed their gratitude.
"Mr. Xiao, thank you. If it weren't for you, we might have disbanded by now."
"Yes, Mr. Xiao, thank you for your investment. It has saved our jobs for the time being; otherwise, we wouldn't even be able to pay our salaries."
"Yes, yes, that's what I was thinking. It's a good thing that Mr. Xiao invested 100 million on Monday, otherwise... I actually wanted to quit that night."
"If you ask me, what's most generous of Mr. Xiao is not just that he invested 100 million, but that he gave each of us 0.5% of the shares."
Immediately, the other 10 members of the team took the initiative to express their gratitude to Xiao Feng.
Xiao Feng genuinely gave each of the other 10 members of the team 0.5% of the shares.
Don't underestimate this 0.5%; once this app really takes off, its market value will be extremely high.
Especially for these kinds of startup projects, it's purely about throwing money at the problem. Xiao Feng throws money at the problem himself, and others can get shares for free.
How can I not thank you?
Wang Wei even coughed his throat, looking rather smug.
"If I had to express my gratitude, I should really kowtow to President Xiao. Not only did he give me back all of my 35 yuan investment, but he also gave me an extra 5%."
"Come, let's all raise a glass to General Manager Xiao!"
After raising his glass, Xiao Feng officially became acquainted with everyone.
Although these people are not considered direct employees, Xiao Feng is indeed the real boss in name only.
Besides, everyone genuinely regarded Xiao Feng as their boss, and the errand-running team was affiliated with Polaris Company.
Xiao Feng naturally adopted the attitude of a boss.
"Okay, everyone has worked hard these past few days. Wang Wei just showed me the new results he's achieved in the last two days."
"Now that the app is fully developed, the next step is to consider its promotion."
"As for the promotion model, I'd like to hear everyone's suggestions and ideas first. Feel free to speak up if you have any ideas."
Even if Xiao Feng, as the boss, has better ideas and solutions, he should still symbolically listen to the employees' thoughts and suggestions. This will also show that he respects everyone.
"Mr. Xiao, I have a good idea regarding promotion," said Jiang Tao, a slightly chubby man, raising his hand.
Tell me about it!
"Mr. Xiao, it's like this, I think our current delivery price is indeed a bit expensive. It's 8 yuan within 3 kilometers, and 5 yuan for every additional kilometer thereafter. Few people can accept this price."
"So I think if we want to promote it, we should appropriately reduce the delivery fee. Although we are not making money now, if we don't reduce the delivery fee, the group that can accept it will still be a minority, making it more difficult to promote it."
"Personally, I think the delivery fee could be halved. For example, the original delivery fee of 8 yuan could be reduced to 4 yuan. This would be more conducive to promotion and more easily accepted by customers."
After Jiang Tao finished speaking, the others nodded in agreement, all agreeing that it made sense.
This is the biggest challenge right now. Everyone knows that to promote more effectively, delivery fees must be reduced.
However, the reality is that even without lowering delivery fees, the current model makes it impossible to make money.
If prices drop, there will be even less money to be made.
But only Xiao Feng knew that the real promotion was not just about reducing delivery fees, but about giving away money.
But Xiao Feng did not interrupt Jiang Tao, and listened patiently until he finished speaking.
"Does anyone have any other ideas? Feel free to share them."
"Me," said Sun Ze, one of them. "Mr. Xiao, I think that to make the promotion more successful, we need to not only reduce the delivery fee, but also add another item."
"That means getting the store owners to add our app as well, which can greatly improve efficiency."
"Previously, after customers selected a merchant on our app, our riders would go to the merchant, buy the food on the spot according to the customer's order, and then deliver it to the customer. This was a waste of time."
"But if our app can synchronize with the shop owner, once the customer places an order on the app, the shop owner will receive the order and can prepare the food in advance, and we can just go and pick it up."
"And the shop owner will definitely be happy, since we've indirectly brought him business."
After Sun finished speaking, this time... everyone nodded in unison, agreeing that the suggestion was indeed excellent.
"Hmm!" Xiao Feng also expressed his agreement: "What Sun Ze said is correct."
Xiao Feng gave a very affirmative compliment.
"Thank you for the compliment, Mr. Xiao." Sun was also very proud and overjoyed.
"Does anyone have any other suggestions?" Xiao Feng asked again.
By the time we got here... everyone had already given all the good advice they could.
The two proposals that everyone agrees on most now are those from Jiang Tao and Sun Ze.
There was nothing else to add.
Xiao Feng looked around once again.
"Okay, now that everyone has finished speaking, let me tell you about my promotion plan."
Everyone immediately perked up their ears and stared intently at Xiao Feng.
Xiao Feng is the boss, so the plan he proposes... is the final plan.
However… what Xiao Feng said next was so outrageous that everyone found it utterly absurd.
That's the kind of thing that's truly astonishing.
Xiao Feng remained calm and, drawing on the successful solutions from his past life, proposed the best one available.
"I have three points regarding the promotion plan."
"First, regarding delivery fees, we are not going to halve the original amount, but rather offer free delivery."
"Yes, you heard right, customers do not need to pay for delivery."
"what?"
"this?"
"Um?"
Everyone was dumbfounded... their faces full of question marks.
"Please don't be surprised, let me finish."
"Secondly, we will not only waive the delivery fee for customers, but also offer them a price that is cheaper than ordering food in the store."
"For example, a regular rice bowl costs 10 yuan. If a customer orders at the store, it will cost 10 yuan. But if they order through our app, we will give them a 5 yuan discount per order."
"In this way, customers only need to spend 5 yuan to eat this boxed meal, and the boxed meal will be delivered to their door."
"Yes, you heard right, a rice bowl that costs 10 yuan can be delivered to your door for only 5 yuan."
"I told you, don't be so surprised. Look at you all."
Xiao Feng continued.
"Third, regarding the merchants, we not only need to promote it to customers, but also to the merchants themselves."
"Let's take the 10-yuan boxed meal as an example. A restaurant normally sells a boxed meal for 10 yuan, but as long as the customer orders through the APP and the restaurant has our APP, then for this order, which is originally 10 yuan for a boxed meal, we will give the restaurant an extra 5 yuan subsidy."
"That means for this 10 yuan boxed meal, the merchant ends up with 15 yuan, the customer gets 5 yuan, and we subsidize a total of 10 yuan."
After Xiao Feng finished explaining these three points, the 11 people present were completely stunned.
This surprising proposal made the 11-member team feel like they were about to disband on the spot.
It felt like the sky had fallen.
Unfortunately, given the current timeframe and prevailing promotional mindset, people simply cannot comprehend such an incredible promotional strategy.
"Mr. Xiao...Mr. Xiao, are you...are you joking?"
"Mr. Xiao, what about our delivery riders? They don't get a delivery fee for each order... and they even have to pay out of pocket?"
"Mr. Xiao, this isn't a promotion, this is purely a customer benefit!"
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