How did hiring someone to press a pig image during Chinese New Year become a top trend?

It was completely dark.

The night wind in the Taihang Mountains is wilder than the distorted guitar of a rock musician.

Several thousand young people, freshly eaten and covered in mud, are now sitting around on the ridges of the fields in Xujia Village.

In front of them was not the exquisite stage of a livehouse.

Instead, it was a red Dongfeng truck with its side panels removed.

Behind the truck hung a red banner with white lettering, some of which was even a bit faded:

[Xujia Village's First Dior Pig Commemorative Music Festival]

This name is incredibly corny.

But under those few glaring construction spotlights, there was a strange sense of fashion.

"Sound check! Sound check! One, two, three!"

On stage, a lead singer with long hair and wearing leather pants was screaming into the microphone.

He is the lead singer of the "Black Soil Band," a special guest of the county's cultural troupe, and his stage name is "Mad Dog."

At this moment, Mad Dog looked at the audience below the stage, whose eyes were gleaming with green light and whose mouths were still stained with the oil from braised pork.

I felt a little uneasy.

He has sung in bars, in public squares, and even at weddings and funerals.

But I've never sung a song to thousands of people with entrenching tools and hoes.

These aren't fans.

This is clearly a rebel army.

"that……"

Mad Dog cleared his throat, trying to regain his rock veteran aura.

"Tonight, we're not playing games."

"For that pig that was coated with Dior 999!"

"For this newly turned, vibrant land!"

Let's get this party started!!!

"boom--!!!"

The bassist plucked the strings sharply.

The deep bass was like a heavy hammer blow, striking everyone's chest.

Immediately afterwards, the drum kit rained down like a storm.

"Nowhere to Hide".

The classic melody instantly ignited the entire venue on this night filled with the smells of pig manure and dirt.

"In the sea of ​​people, there's you and me!!!"

Thousands of people waved their flashlights at the same time.

There are no glow sticks.

Only a few thousand white beams of light danced wildly in the night sky, like a large-scale lightsaber duel.

Lin Zixuan stood in the front row, holding up the Huawei Extraordinary Master logo.

He's gone mad too.

This rich second-generation who once owned the Ace of Spades at a top Shanghai nightclub is currently riding on Da Biao's shoulders.

He was waving a leftover lamb leg bone in his hand.

"Shake! Everyone shake it!"

"This is what atmosphere is! This is what Wild is all about!"

The number of viewers in the live stream did not decrease despite the late hour.

Instead, it soared to 150 million.

[ID Nightclub Prince]: Holy crap? This lighting and stage design? Even equipment worth millions couldn't create this post-apocalyptic vibe!

[ID Heavy Metal Addiction]: This is real rock and roll! Roaring on the yellow earth, this is the most primal cry for life!

[Neighbor is banging on the door]: I turned the volume up to the maximum! The old man next door thought I was crazy, and now he's come over with a back scratcher and is shaking it too!

Xu An huddled in a corner of the stage... no, the truck.

He put his hands in his sleeves and watched the chaotic scene of demons dancing before him.

My head is buzzing.

Being socially anxious, he just wanted to disappear into a crack in the ground.

But Director Wang Xingbang wouldn't let him leave.

The bureau chief was standing next to the speakers, nodding frantically to the rhythm, as if he was about to break his neck.

"Xiao An! Why don't you go up and twist around a bit too!"

Director Wang shouted at the top of his lungs.

"This is to celebrate you reaching one million followers!"

Xu An smiled bitterly.

celebrate?

This is practically an execution.

Just then, the atmosphere on stage suddenly changed.

The lead singer of Mad Dog seemed to be having too much fun and wanted to try something more profound.

The music suddenly stopped.

"Brothers."

Mad Dog, clutching his guitar, gazed at the starry sky with a melancholy expression.

"Rock and roll is lonely."

"Like that pig, even though it's painted with Dior, it's still a lonely pig."

"This original song, 'Tears of the Taihang Mountains,' is dedicated to it."

The guitar music turned mournful.

The atmosphere, which had been so lively, suddenly turned cold.

The awkwardness of wanting to cry but being unable to was palpable.

Da Biao scratched his bald head and put Lin Zixuan down.

"This...this is boring."

"We came here to be happy, why are you crying?"

The audience members below the stage also began to whisper among themselves.

Everyone's just finished eating and their adrenaline is high, and you suddenly do this stupid thing?

Xu An's heart skipped a beat as he watched this scene.

It needs to be awkward.

If these netizens find it boring, they might just throw their unfinished dried sweet potatoes at it.

That would be a performance accident.

Just then.

The grandfather, who had been squatting to the side smoking a pipe, suddenly stood up.

The old man frowned, listening to the humming and chirping of the guitar on stage.

"What the hell is that?"

"It's like I haven't eaten."

Grandpa took a cloth bag off his belt.

He brought it with him specifically before leaving home.

They said they were afraid of wild wolves at night, so they brought something for self-defense.

"My dear grandson."

Grandpa handed the cloth bag to Xu An.

"Go up."

"Give them a whistle."

"Let these youngsters know what real action is."

Xu An took the cloth bag.

My hand suddenly went down.

Untying the rope revealed the old suona, its golden handle gleaming from being polished.

"Sir...I can't..."

Xu An wanted to refuse.

This is a live broadcast.

Playing the suona in front of 1.5 million people across the internet?

Will I still be able to maintain my "aloof hermit" persona?

"What won't work?"

Grandpa glared at him and pointed his pipe at the young people below the stage who were starting to yawn.

"If the guests didn't enjoy themselves, that's the host's fault!"

"blow!"

"Just play that piece, 'Hundred Birds Paying Homage to the Phoenix'!"

"Get this atmosphere going!"

Xu An looked at his grandfather's unquestionable gaze.

Then I glanced at the lead singer on stage, still whining without any real illness.

He sighed.

That's it.

Just die.

Anyway, I've already been through countless social breakdowns today, so one more won't make a difference.

Xu An wrapped the mud-splattered military overcoat around himself.

Carrying a suona.

Like a soldier going to blow up a bunker, he climbed onto the truck step by step.

The lead singer of Mad Dog is immersed in his own sadness.

Suddenly, I noticed a young man from the countryside wearing a military overcoat standing next to me.

He's also holding something... what's that? A suona?

The mad dog was stunned.

"Hey? Dude, what's going on here...?"

Xu An remained silent.

He merely glanced at the mad dog indifferently.

That look in his eyes.

It's that "all living beings are equal" look in the eyes when slaughtering pigs.

then.

Xu An took a deep breath.

Sink your Qi to your Dantian.

His cheeks suddenly puffed out.

"drop------!!!"

A sharp, high-pitched, and extremely penetrating whistle instantly tore through the night sky.

That sound.

There was no prelude.

There was no build-up whatsoever.

It was like a sharp pair of scissors that cut the pitiful guitar string in the mad dog's hand.

There were several thousand people in the audience.

Whether they're playing on their phones or yawning.

They all jerked their heads up as if they'd been electrocuted.

The sound almost blew my skull off.

Suona.

A rogue in the world of musical instruments.

Of all musical instruments, the suona reigns supreme.

It's either ascension to heaven or a wedding ceremony.

Xu An's fingers danced rapidly across the tone holes.

The originally poignant and melodious "Hundred Birds Paying Homage to the Phoenix" was tinged with nervousness in his voice.

It was artificially created to have the momentum of "ten thousand horses galloping".

"Tick-tock, tick-tock, tick-tock—!!!"

The sound was too loud.

Those multi-million dollar audio equipment are nothing compared to this handcrafted brass whistle.

The lead singer of Mad Dog was dumbfounded.

He tried to keep the rhythm with his guitar.

They found they couldn't keep up at all.

The sound of the suona was like a mudslide, domineeringly and irrationally covering everything.

Holy crap!

Below the stage, Lin Zixuan covered his ears, but his face was full of excitement.

"This is true Techno!"

"This frequency! This Hertz! It strikes right at the soul!"

The live stream chat exploded.

The comments were so fast I couldn't even see them; they were all exclamation marks.

[IDs are being sent off one after another]: Everyone stand up!!! As soon as that sound rang out, I felt like I was about to be sent off!

【ID Underworld Healing】: Hahahaha! Is this the legendary underworld music? Why do I feel so excited listening to it?

[ID So Tacky It's Trendy]: Guitar: I'm leaving the group chat. Bass: Who am I? Where am I? Suona: Everyone here is trash!

[ID Huixian Culture and Tourism]: @Black Soil Band, don't just stand there! Get on board! This is a great opportunity for a fusion of East and West!

The lead singer of Mad Dog was awakened by the comments.

As a veteran rocker, his competitive spirit was also ignited.

"Damn it! I'll risk it!"

"Drummer! Get the party started!"

"Bass! Turn the volume up to the maximum!"

"Follow this guy's lead! Let's go!"

"Knock knock knock—!"

The drum kit has rejoined the fray.

The electric guitar roared as well.

But this time, they are no longer the main characters.

They became the accompaniment for that suona.

The penetrating power of Eastern folk music is combined with the weightiness of Western rock.

A strange chemical reaction occurred in this wheat field in Xujia Village.

Xu An closed his eyes.

He couldn't hear anything else.

He felt like he was slaughtering a pig.

That high note was the sound of a knife going in.

That vibrato sound is like a pig grunting.

He was completely absorbed in his own world.

And the thousands of people in the audience.

crazy.

He's completely gone mad.

Da Biao took off his shirt, revealing his fat body, and shook his head wildly in the cold wind.

Academician Zhang Debang stopped adjusting his glasses and started slapping his thighs in rhythm, making a loud slapping sound.

Even the two spare pigs kept in cages started grunting in rhythm.

What was originally an awkward music festival.

It was transformed into a "tacky disco" that swept the entire internet.

Twenty minutes later.

Xu An finally finished playing the last long note.

Without blushing or panting.

After all, it has the physique to hold down a 300-pound pig, and its lung capacity is amazing.

The music stopped abruptly.

The scene was deathly silent.

Only the dogs in the distant village continued their tireless barking.

Xu An opened his eyes.

Looking at the flushed faces and adoring eyes below the stage.

He had only one thought in his mind:

It’s over.

This time, there's no way to clear my name.

Who will believe I'm socially anxious now?

This is clearly a "company bull"!

"Clap clap clap—"

The applause erupted like thunder.

"Teacher Xu! Awesome!"

"With the sound of the suona, gold pours in!"

"One more!"

Xu An quickly waved his hand, stuffed the suona into his arms, jumped off the truck and ran.

"She's out of breath, she's really out of breath."

"Um... everyone should go to bed early."

"I have to get up early tomorrow... uh, I don't even know what I'll be doing."

He slipped into the crowd, running faster than a rabbit.

In the live stream, Lin Zixuan held up her phone, her hands shaking with laughter.

[Number of followers: 158.6]

Overnight, the number of followers increased by 600,000.

And this was all done without any script, and in a completely accident-like setting.

"Family members."

Lin Zixuan pointed the camera at the still-boiling crowd.

That's all for tonight's live stream.

"The blogger...the blogger might have gone to get oxygen."

See you tomorrow.

……

Inside the air-raid shelter.

The aroma of the dried sweet potatoes was even stronger than last night.

Perhaps it was because there were more people, and their body heat brought out all the old sugars.

Xu An lay on the sack.

Listening to the snoring sounds all around.

He can't sleep.

It's not because it's noisy.

Rather, it's because...it's too magical.

Two days ago, he was still worrying about how to slaughter the pig.

Now, he has become an internet celebrity with 1.5 million followers.

The village's land has been plowed, water has been connected, and even academicians have come.

It's like an absurd dream.

"Xiao An."

In the darkness, Grandpa's voice suddenly rang out.

Are you asleep?

"No, sir."

"That suona you played today was quite good."

Grandpa turned over, his old cotton-padded coat rustling.

"It's even better than what your dad boasted back then."

Xu An was stunned for a moment.

This was the first time Grandpa had brought up Father on his own initiative.

"Grandpa... my father..."

"Go to sleep."

Grandpa interrupted him, his voice trembling slightly.

"Tomorrow... I'm afraid there will be even more troublesome things to deal with."

Even more troublesome things?

Xu An's heart skipped a beat.

What could be more troublesome than having thousands of people sleeping in air-raid shelters?

……

The next morning.

The chickens in Xujia Village haven't crowed yet.

A loud engine roar shook the soil off the entrance to the air-raid shelter.

It's not a tractor.

It's not a pickup truck either.

The voice was deep and resonant, carrying a hint of money.

Da Biao rubbed his eyes, picked up his shoes, and rushed out of the cave.

"Who is it now?! Can't a person get some sleep?!"

however.

When he saw the scene before him clearly.

The shoe in his hand fell to the ground with a "thud".

All I could see was the newly paved asphalt road at the entrance of the village.

A row of black luxury vans were parked there.

There were more than a dozen Mercedes-Benz V-Class vehicles, all of them.

The car door opened.

It wasn't an internet celebrity or a bystander who came down.

Instead, they were a group of elite individuals dressed in suits, carrying briefcases, and with their hair slicked back.

The one in the lead wore gold-rimmed glasses and was holding a folder.

He looked at the netizens scattered all over the ground, some of whom had just woken up and were disheveled.

He frowned slightly, but quickly put on a professional smile.

"Excuse me."

"Which one of you is Mr. Xu An?"

Xu An, wrapped in a military overcoat, crawled out of the hole, shivering.

"I...I am."

The man strode forward and handed over a gold-embossed business card with both hands.

"Hello, Mr. Xu."

"I am the director of Alibaba's agricultural assistance business unit."

"We watched your live stream last night."

"Mr. Ma is very interested in your 'Dior pig' marketing concept."

"We'd like to talk to you about..."

Before he could finish speaking...

From another car behind, a man wearing a windbreaker jumped out.

Don't listen to him!

"Mr. Xu! I'm from JD Fresh!"

"We want to buy all the pigs in your village! We'll take every single hair!"

Followed by.

"I'm from Pinduoduo! We're willing to pay double the price!"

"I'm from NetEase Weiyang Pork! We'd like to invite you to be our spokesperson!"

The once quiet village entrance.

It instantly turned into a fierce commercial battlefield.

Xu An stood in the middle.

On the left is Alibaba, on the right is JD.com, and in front of it is Pinduoduo.

He was still holding half a piece of dried sweet potato that he hadn't finished eating.

Faced with this group of financial giants.

He seemed so weak, pitiful, and... valuable.

"that……"

Xu An stuffed a dried sweet potato into his mouth, trying to calm his nerves.

He glanced at Director Wang Xingbang, who was next to him calculating the value of this wave of traffic with an abacus.

He glanced again at Lin Zixuan, who had been calling him brother last night but was now frantically filming the business negotiation scene with his phone.

Xu An sighed.

Grandpa is right.

This is definitely better than having thousands of people sleeping in air-raid shelters...

Much more difficult to deal with.

Because these people want more than just pigs.

They want to buy out this "human touch".

"Um...bosses."

Xu An put his hands into his sleeves, revealing that signature, clear-eyed, foolish smile.

"You can talk business if you want."

"but……"

He pointed to the patch of land behind him where wheat seeds had just been planted.

"You have to wait in line."

"And also..."

"We provide meals and lodging."

"But I don't sell myself."