I'm the villainous Dragon King? I start with a free 100-pull gacha pull for the female lead!

"You mean you're going to add a bunch of expensive medicinal herbs to this formula without changing its original medicinal effects?"

Zhao Yue'er, who rushed over, looked at Zhou Xuan with a suspicious expression, holding the formula.

"Can't you do it? It's okay if the drug's effectiveness is reduced."

Zhou Xuan asked.

"Of course it can be done."

Zhao Yue'er frowned slightly. "The problem is, what's the point of doing something that's just pointless and only does harm?"

"You wouldn't understand even if I explained it to you."

Zhou Xuan looked like he couldn't be bothered to explain, "You just need to know that this is all part of the captain's plan."

Damn it... they actually used the captain to intimidate her.

"What a pretentious fellow."

Zhao Yue'er curled her lip in disdain, but ultimately said nothing. Since it was the captain's arrangement, and she knew nothing about business, she would just do as he said.

"Tell me, how do you add it?"

"It's very simple. The first method is to add as much as possible, the more expensive the better. It's best to add something familiar that sounds high-end, like something like Tian Shan Snow Lotus. In short, it has to be expensive and famous."

"The second option is cheaper."

"We need to make it affordable for middle-income earners, even if they have to grit their teeth and bear it. You know what middle-income earners are, right?"

Zhou Xuan rarely offered an explanation.

"It refers to those who are rich but do not own the means of production, are essentially proletarians, but consider themselves petty bourgeois upper class."

"So this must sound like it's great value for money, preferably packaged with some storytelling, or with added processing techniques for the medicinal materials, such as drying them for 81 days."

"Focus on promoting accessible luxury, niche, and stylish products."

What kind of ridiculous request is this?

Zhao Yue'er sighed and rubbed her forehead in exasperation: "Is there anything else?"

"there is none left,"

Zhou Xuan pushed up his glasses.

"You can't get fat in one bite. For now, we'll launch these three products to cover the upper, middle, and lower consumer groups. Once we've built up a brand presence, we'll gradually launch other products."

After he finished speaking, he looked at Xiaoyun standing to the side.

"I've finished speaking. Is there anything you didn't understand?"

Yes...there are.

Xiaoyun timidly raised her hand, looking troubled, and asked, "Brother Zhou, these three medicines of yours have almost identical effects, so why don't rich people just buy the cheapest original formula?"

Upon hearing this, Zhou Xuan smiled faintly.

"They won't do that, and the reason is simple."

He held up his hand, holding up two fingers:

"Actually, the core can be summed up in just two words."

"Social class".

"Social class?"

Xiaoyun was taken aback, not quite understanding.

"That's right. For many people, the efficacy of the medicine is not important. What matters is the social class they represent when they use this skincare product."

"Like many expensive clothes, shoes and bags, they are not actually much better than cheap clothes. Of course, I'm not saying they are inferior to cheap ones. They certainly use more expensive materials and are more comfortable, but they are obviously not worth the price."

"They are more of a symbol of identity."

You can simply understand it as...

"We're not selling skincare products, but rather tickets that represent a status symbol."

"Oh... I think I understand."

Xiaoyun nodded as if she understood, looking at Zhou Xuan with admiration in her eyes, her big eyes sparkling. "Brother Zhou, you're amazing! You turned one formula into three products."

"The powerful one isn't me, it's this distorted society."

Faced with Xiaoyun's praise, Zhou Xuan simply pushed up his glasses, his tone completely indifferent.

"Tch, what a show-off."

Zhao Yue'er curled her lip in disdain.

"Then let me ask you, you're not some big name, just an unknown little company, so what makes you so popular among the upper class?"

"Yes, Brother Zhou."

Xiaoyun nodded in sudden realization.

"We're not some century-old establishment, nor do we have any prestigious family background to promote us..."

"Inherent foundation? That's actually the easiest thing to solve."

Zhou Xuan walked to the huge floor-to-ceiling window and looked down at Ye Shu, who was having lunch with Liu Ruyan. A sinister smile gradually crept onto his lips.

"However... it will be tough on someone."

"Hey, what are you doing?"

Judging from his demeanor, Zhao Yue'er knew that this guy was definitely up to no good.

"It's nothing."

Zhou Xuan remained calm, as if he had just said it casually.

"It's just a small greeting to a fan who misses the captain but doesn't know where he is."

"After all, this is all part of the Dragon King's plan."

-

"Achoo!"

downstairs.

Ye Shu, who was eating, suddenly sneezed.

"What's wrong? Did you catch a cold?" Liu Ruyan quickly put down her chopsticks and looked at him with some concern.

Ye Shu frowned deeply.

"Why do I have this feeling that something bad is about to happen to me?"

"Never mind." He waved his hand at the boss. "Boss, settle the bill with this lady."

Since things have come to this, let's eat first.