One Yuan First Recharge: I'm Actually the Boss Behind a Fortune 500 Company

Three days later, the second live broadcast.

The trial pack strategy proved effective.

A 5ml trial pack priced at 9.9 yuan with free shipping sold over 3000 units in one night.

Although the unit price is low, this means that more than 3000 new users will be exposed to the product.

Another week has passed.

Things started to change.

On the Xiaohongshu platform, a blogger named "Little Rabbit Loves Skincare" posted a note:

I bought a sample by chance, and it was amazing!!!

The notes included nine pictures: a bare-faced photo before use, three days after use, and one week after use.

Skin changes are visible to the naked eye.

Comments below:

"Really? Is it not GG?"

"I bought a sample, it's on its way!"

"Same product! I've used it for a week, and my pores have really shrunk!"

This post quickly garnered over a thousand likes.

Then, a beauty blogger on Douyin with only 20,000 followers, "Beauty Xiaoke," posted a video.

In the video, she appeared without makeup, with "Starry Revitalizing Essence Lotion" applied to half of her face and not on the other half.

"I applied it to the left side and not to the right. Look at the difference—the left side has a noticeably better shine, and the fine lines are slightly less noticeable."

"The key point is that I had never heard of this brand before, but the results really surprised me."

This video has been viewed over 500,000 times.

Word of mouth began to spread like a snowball.

Discussions about "celebrity faces" began to appear on Weibo, Bilibili, Zhihu, and other platforms.

Has anyone used the Starry Night serum? Is it really good?

"Looking for honest feedback, not the 'give up' kind!"

"I bought it, it's really great! I've already repurchased the full-size product!"

……

On Friday night, Lily promoted this product in her third live stream.

The number of viewers in the live stream gradually increased from 3000 to 8000.

The trend of comments has completely changed:

"Lily! I bought a trial size! It's really good! I'm buying the full size today!"

"Me too! I came right after finishing the trial pack!"

"This product is absolutely amazing! It's even better than the Estée Lauder I use!"

"I've already recommended it to my best friend!"

Lily's eyes lit up as she looked at the comments:

"Family members! See that? A good product speaks for itself!"

"Limited stock of full-size bottles available today, only 2000 bottles! Once they're gone, they're gone!"

Once the link was established, the sales figures jumped wildly.

10 orders, 50 orders, 100 orders, 300 orders...

500 orders in three minutes.

1200 orders in ten minutes.

In half an hour, 2000 orders were sold out.

Bullet comments:

"Huh? That's all?"

"I just came in!"

"When are you going to restock, Lily!"

Lily's voice trembled with excitement: "Don't worry, everyone! I'll contact them right away to restock!"

That night, a total of 8200 orders were sold across the twenty live-streaming rooms.

It's 13 times more than the first live stream.

Yu Xinxin was looking at the data in the control room, her hands trembling.

She knew that the turning point in her reputation had arrived.

The following week, the "Starry Night Revitalizing Essence Lotion" became an absolute hit.

New product recommendation notes and positive review videos appear every day.

The number of orders for the live streaming company skyrocketed from a few hundred per day to tens of thousands per day.

At the factory, Chen Ming was extremely busy.

But something even more unexpected happened.

On Tuesday morning, Chen Ming was overseeing production at the factory when his phone rang.

It was an unfamiliar number.

"Hello, is this Ms. Chen from Xingyan brand?" A very professional female voice answered the phone.

"I am Chen Ming, and you are?"

"Hello Mr. Chen, I am Li Ting, the Business Director of Weiguang MCN."

"Our company has more than 30 beauty livestreamers with a total of over 50 million fans."

Chen Ming was taken aback: "Hello, Mr. Li, is there anything I can help you with?"

Li Ting got straight to the point: "We've taken a liking to your company's 'Starry Night Revitalizing Essence Lotion' and would like to discuss a collaboration."

"Our livestreamers can promote this product, and the commission rate is negotiable, ranging from 15% to 20%."

Chen Ming's breath hitched.

Less than half an hour after I hung up, another call came in.

"Is this Mr. Chen? I am the purchasing manager of 'Yuerong Beauty Chain'."

"We would like to purchase a batch of your company's products for use in our beauty salon's professional product line."

Regarding pricing, we can offer wholesale prices...

In the afternoon, Chen Ming and Zhou Jianjun received three groups of people in the factory office.

The first wave was from the team of "A Cai," a top beauty blogger on Douyin. They asked for 5,000 bottles and demanded a commission of 25%.

The second group came from the owner of a high-end beauty salon in Shanghai, who wanted to sign an exclusive regional agency agreement.

The third wave was even more outrageous—an assistant to a well-known female celebrity called, saying that the female celebrity herself liked the product and wanted to discuss a personal collaboration.

After seeing off the third group of people, Chen Ming and Zhou Jianjun exchanged a glance, both seeing shock in each other's eyes.

"This...this is too exaggerated," Chen Ming murmured.

Zhou Jianjun, however, remained calm: "The product is good, that's for sure."

He glanced at the surveillance footage in the production workshop—the workers were already working non-stop.

"But the problem is," Zhou Jianjun said, "that our current production capacity can't keep up."

Chen Ming smiled wryly: "Yes. The orders from the livestreaming companies alone are already booked for half a month."

"The factory can now produce a maximum of 5,000 bottles a day, which is already its limit."

Just then, Chen Ming's phone rang again.

He glanced at the caller ID; it was a Beijing number.

Zhou Jianjun patted him on the shoulder: "Go ahead and accept it. But remember—now is not the time to talk about cooperation, it's the time to ensure production."

Chen Ming took a deep breath and answered the phone:

"Hello... Yes, this is Chen Ming."

"Thank you for your recognition, but we are sorry, our current order book is full and we are unable to accept new collaborations at the moment."

"...Yes, production capacity is limited. We will contact you as soon as we can expand production."

"...Okay, thank you for understanding."

After hanging up the phone, Chen Ming looked at Zhou Jianjun: "Another MCN agency, they want to sign an exclusive contract."

Zhou Jianjun walked to the window and looked at the busy factory yard outside.

Several trucks were parked in the yard, waiting to pick up goods.

"Chen Ming," he suddenly said, "we need to make a decision."

"What decision?"

"From this moment forward, all new cooperation requests are to be suspended." Zhou Jianjun turned around.

"It's not that I don't want to answer, it's that I can't answer right now."

"We need to concentrate all our resources to ensure the supply to the livestreaming companies and to guarantee the delivery of existing orders."

"At the same time," his eyes lit up, "we immediately expanded the production line. We hired people, added equipment, and found a new factory."

Chen Ming nodded: "I understand. Don't bite off more than you can chew. The most important thing now is to do well with the existing orders and maintain our reputation."

"Yes," Zhou Jianjun said. "You contact the equipment supplier, and I'll look for a new factory. Let's split up."

"I want to see production capacity double within a week."

Chen Ming nodded emphatically: "Okay!"

For the next three days, Chen Ming and Zhou Jianjun were so busy that they barely slept.

But people still keep coming to us seeking cooperation.

People even started lining up at the factory gate—they were all business representatives from various online influencer agencies, carrying sample boxes, wanting to discuss cooperation in person.

Security guard Lao Zhang was dumbfounded: "I've worked at this factory for ten years, and I've never seen so many cars come before!"

Chen Ming could only explain again and again:

"I'm sorry, we really can't accept any new orders right now."

"We will contact you once production capacity is up and running."

"Thank you for your recognition, thank you so much."

Just then, Chen Ming received a message on his phone.

It was sent by Wang Hao:

"Chen Ming, I heard there's quite a long queue at the entrance?"

Chen Ming quickly replied, "Boss, yes. Many organizations want to cooperate, but our production capacity can't keep up, so we've put them on hold."

Wang Hao replied quickly: "You did the right thing. First, stabilize the core base."

"Also, please provide a figure on how much capital is needed to expand production."

"We want to make this product the absolute bestseller."