Title: Reborn in Handong, Starting with an Investment in Gao Yuliang

Chapter 9: Establishing Authority with an Iron Fist – Money is the One Thing I Have in Abundance!

The group of people had just appeared.

"Old Su, you dare to show your face again!"

A bald man with a face full of scars pushed through the crowd.

He pointed at Su Zhenbang's nose and started cursing.

"If you don't settle the 300,000 yuan you owe our brothers today, I'll tear down this lousy factory!"

"Yes! Pay me back!"

"Don't think hiding will work!"

The crowd erupted in a cacophony of shouts, curses, and threats, like a pack of hyenas drawn by the scent of blood.

Several young workers hid far away at the workshop entrance.

They peered around, their faces filled with fear and despair.

"Oh no, the new boss is about to be besieged by creditors as soon as he arrives."

"This young man doesn't seem reliable. Can he really keep these people in line?"

Liang Cheng took a step forward.

He calmly looked at the bald man.

Who are you?

The bald man looked Liang Cheng up and down.

His eyes were filled with contempt.

"Who do you think you are? Get out of here, you have no right to speak!"

Liang Cheng smiled.

He stopped wasting words with the bald man and turned to the factory's finance staff standing to the side.

"Open."

With a "bang".

A whole box of neatly stacked red banknotes.

It exudes a breathtaking magic.

The arrogance on the bald man's face froze.

"From now on, I will repay the money that President Su owes you."

"He owes you 300,000, right?"

Give him 300,000.

The factory's finance officer simply pulled thirty bundles of brand-new banknotes out of the box.

Liang Cheng took it and threw it at the bald man's feet with a "thud".

The bald man's eyes were practically bulging out of their sockets.

"Who else?"

Liang Cheng's gaze swept across the entire room.

"Take it one at a time, don't rush."

"I...I! 150,000!"

"Me too! Two hundred and twenty thousand!"

The crowd erupted.

The creditors who were just moments ago so menacing.

They were all scrambling to report their figures, afraid of falling behind.

Liang Cheng threw money out in bundles, like handing out candy.

Less than ten minutes.

Two million in cash was piled on the ground, forming a small mountain.

All the creditors fell silent, greedily clinging to their own share.

The bald man rubbed his hands together, his attitude completely changing, and he smiled obsequiously, "Young Master Liang...you must be right? You're such a straightforward person! We've received the money, we're leaving now, we're leaving now!"

"etc."

Liang Cheng called out to him.

"The money is just an old debt."

"Now, let's talk about new business."

The bald man was taken aback.

"From today onwards, all purchases by Qingyu Food Factory will be settled in cash, and I can offer you a price that is 10% higher than the market price."

Liang Cheng's words were like a bombshell.

"But I have only one request."

"Anyone who dares to sell inferior goods or delays even for a day will never be able to do business with us again."

"Jingzhou has no place for you."

The bald man and his companions felt a chill run down their spines.

Looking at the mountain of cash, and then at the calm-eyed young man in front of him, a chill ran down his spine.

They had no doubt that the other party could do what they said they would do.

"Don't worry, Mr. Liang! We guarantee to use the best ingredients! We'll be there whenever you call!"

The bald man patted his chest loudly.

"Get lost."

Liang Cheng waved his hand.

The group of people, as if granted a pardon, bowed and scraped as they carried the money.

They drove off and disappeared without a trace in the blink of an eye.

All the factory employees looked at Liang Cheng, who stood on high and commanded with great confidence.

His eyes were filled with awe.

This is the power of the new and old bosses!

This is the power of capital!

Su Zhenbang was completely dumbfounded.

……

then.

After returning to the conference room.

Only a few core staff members from the factories remained.

Su Zhenbang was among them.

What he had just witnessed also stirred his emotions.

That sense of grandeur.

He hadn't experienced that in a long time.

"Mr. Liang."

Su Zhenbang has quietly changed how he addresses Liang Cheng.

Liang Cheng nodded and placed a document on the conference table.

"This is the formula and marketing plan for our new product."

Su Zhenbang picked it up curiously.

When he saw the contents of the recipe, his brows immediately furrowed.

"Black tea, lemon, syrup...and ice?"

"Mr. Liang, tea with sugar, and chilled too? How can that taste good?"

"We Chinese have been accustomed to drinking hot tea for thousands of years, this..."

Su Zhenbang's words revealed a limitation inherent in that era.

In 95.

In people's minds, tea is meant to be brewed hot.

They sell tea as iced sweet water.

This is simply unheard of.

Liang Cheng had anticipated Su Zhenbang's reaction.

"President Su, you need to change your mindset."

"What we're selling isn't tea."

"What we sell is a lifestyle for young people."

Su Zhenbang and several management personnel present.

We looked at each other, our faces filled with confusion.

This concept was completely foreign to them.

"That's right."

Liang Cheng stood up and paced around the conference room.

"Our target customers are not people like you and me."

"They are the energetic students in school, the kids who play games all night in internet cafes, and the youths who unleash their hormones in dance halls."

"What are they pursuing? Individuality, trendiness, and being different from others."

"While others are still drinking cheap sodas, they're holding our innovatively designed, uniquely flavored drinks. That's a status symbol, that's cool!"

Liang Cheng's words were like a door to a new world.

It slowly opened in front of everyone.

Marketing concepts that have been proven countless times by later generations.

At this moment, it was a shocking experience, like a dimensional reduction attack, to them.

They never thought about it.

A bottle of beverage can be given so much meaning.

Looking at the expressions on everyone's faces.

Liang Cheng knew that the time was almost right.

He looked at Su Qingyu, who had been sitting quietly in the corner.

"I'll leave the packaging design to you."

"I have a request."

Liang Cheng said.

Su Qingyu raised her head and met Liang Cheng's gaze.

"The main color of the packaging must be the brightest, most vibrant yellow."

"I need it to have a strong visual impact, so that it can catch everyone's eye at first glance on a shelf."

Done.

He picked up a pen from the table and quickly sketched on a piece of white paper.

A few minutes later.

A simple yet dynamic bottle design sketch leaps off the page.

Su Qingyu looked at the sketch and was instantly captivated by its bold and avant-garde design concept.

Beverage packaging in the market at that time.

Most of them are dull and conservative.

Liang Cheng's design is full of energy and flamboyance.

It completely overturned Su Qingyu's understanding of product packaging.

She looked at Liang Cheng again.

In this man's mind.

How many more shocking things are still hidden?

Su Qingyu realized her own feelings about Liang Cheng.

A dramatic change is taking place.

……

The next few days.

Liang Cheng frequently traveled between the school and the factory.

Su Qingyu also joined the team and took charge of the packaging design for the new products.

The two often discussed things in the office until late at night.

this day.

Su Qingyu gently pushed a final version of the design drawing in front of Liang Cheng.

"This is the final design based on your sketch."

The drawing depicts a sleek, dynamic plastic bottle.

The bottle label features a vibrant red and a refreshing yellow as its main colors.

The words "Iced Black Tea" are prominently displayed.

Presented in a highly impactful calligraphic font.

Below is a line of small print.

Being young means living life to the fullest!

Just looking at the design drawings, you can almost feel the refreshing, sweet and sour taste.

"very good."

Liang Cheng's gaze lingered on the blueprint for a few seconds.

"It's even better than I expected."

Liang Cheng's praise made Su Qingyu's cheeks flush slightly.

Recently.

She spent almost every day at the factory, witnessing firsthand how Liang Cheng revitalized a dying company.

Liang Cheng possessed an air of composure and complete control.

With that arrogant and spoiled brat at school.

It's like two people.

Su Qingyu discovered herself.

It was completely impossible to reconcile the man before her with the image described in the rumors.

"Oh, by the way, my dad asked me to tell you that the production line has been debugged and the first batch of products will be ready to roll off the line next Monday."

Su Qingyu's tone was filled with excitement.

Liang Cheng nodded.

Look out the window.

The first cornerstone of his business empire has been firmly laid.

But for him, this is just the beginning.

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