Title: Reborn in Handong, Starting with an Investment in Gao Yuliang

"Mr. Liang, you're not joking, are you?"

A sales manager stood up, his forehead already beaded with sweat.

"Right now, Jianlibao and Qiangli only sell for 50 cents each. We're selling them for two dollars...isn't that robbery?"

His words were immediately met with a chorus of agreement.

"Yes, Mr. Liang, this pricing is too risky."

"No one will buy it; we won't even recoup the costs."

"Our factory has just started to show some promise; we can't afford to act recklessly like this."

There were voices of doubt and dissuasion.

One after another.

These people are all long-time employees who have worked with Su Zhenbang for many years and have a deep affection for the factory.

They had just seen a glimmer of hope amidst the despair of unpaid wages.

Such an absurd pricing strategy is simply unacceptable.

In their view.

This is tantamount to courting death.

Su Zhenbang also became anxious.

He stepped forward and earnestly advised.

"Mr. Liang, I know you have vision and ideas. But in the beverage industry, pricing is fundamental."

"Two yuan is far beyond the purchasing power of ordinary people. No matter how good the product is, it's useless if no one buys it."

Su Zhenbang wanted to say a few more words.

But when he saw Liang Cheng's expression, he swallowed back what he was about to say.

Liang Cheng's face remained unmoved.

His gaze was calm as he swept across the faces of everyone present.

"I know what you're worried about."

Liang Cheng finally spoke, his voice clearly reaching everyone's ears.

"Our target customers have never been ordinary people who are careful with their money."

"Our target is young people!"

"They are the energetic students at school, the kids who can spend an entire afternoon in the billiards hall or arcade, and the youths who crave trends and want to be different from others!"

Liang Cheng's voice gradually rose in pitch.

It is incredibly infectious.

"What are two dollars to them? It's not even enough for a pack of decent cigarettes."

"While others are still drinking cheap sodas, they're holding our innovatively designed, uniquely flavored iced tea. That's status, that's trend, that's cool!"

"As long as our promotion is effective and our distribution channels are established, I guarantee this product will be a market sensation and sell like hotcakes!"

His words silenced the entire conference room.

A few younger salespeople.

A hint of longing even appeared in his eyes.

But Su Zhenbang and the experienced and prudent management team still had their brows furrowed.

Liang Cheng's vision was too beautiful, but also too unrealistic.

The youth market?

This concept was too foreign to them.

In their experience, doing business is about making small profits but selling large volumes, and about winning over the broadest possible customer base.

Liang Cheng's theory is completely the opposite of what is being said.

Su Zhenbang was struggling internally.

Reason told him.

This is crazy.

However, Liang Cheng's extraordinary abilities made him hesitant to easily dismiss the idea.

In the end, he chose to compromise.

"it is good."

Su Zhenbang took a deep breath, as if he had made a difficult decision.

"Since you've made your decision, Mr. Liang, then we'll do as you say."

"Everyone in the factory follows your orders."

His words were less a sign of conviction and more a gamble on Liang Cheng's success.

Seeing that the factory director had already expressed his opinion, the others in the meeting room said nothing more, but the worry on their faces did not disappear.

Their gazes toward Liang Cheng were filled with complex emotions.

There was expectation, but even more so, there was doubt.

Liang Cheng took in everyone's reactions.

I understand.

He knew that changing one's mindset was not something that could be done overnight.

Speaking with facts is always more powerful than preaching.

Liang Cheng did not offer any further explanation.

"President Su, I have only one request."

"Follow my plan strictly. In particular, the promotion channels must be focused on the places where young people gather, as I mentioned."

"We can't miss any of the small shops and beverage stores around the school, the billiard halls, video arcades, and game arcades in the city center, or those newly opened computer rooms."

Su Zhenbang nodded, indicating that he understood.

But he had his own plans.

In his view.

Liang Cheng was too young and had never been involved in the beverage industry before.

These so-called "youth channels" are scattered and chaotic; how much sales can they generate?

To promote the product, he still needs to rely on the network and channels he has cultivated over the years.

Especially those large state-owned shopping malls and supermarkets.

That's the main force behind sales.

Therefore, Su Zhenbang only superficially agreed to Liang Cheng's request.

privately.

He has decided to stick to his old ways of doing things.

Su Zhenbang felt that he was "covering the bottom" for Liang Cheng.

What if Liang Cheng's plan fails?

He can still recover some of the losses.

......

End of the meeting.

Liang Cheng's orders were carried out swiftly.

The first batch of 100,000 cases of "Iced Power" iced black tea was immediately put into full production.

In the factory warehouse.

Boxes of beverages with bright yellow packaging were piled up like mountains, creating a rather spectacular scene.

at the same time.

All of the factory's sales staff were mobilized.

According to Su Zhenbang's revised plan, the troops were divided into two groups.

The group symbolically visited several small shops near schools and arcades.

And the main force.

Under Su Zhenbang's personal leadership, they confidently marched towards several of the largest shopping malls in Jingzhou.

However, reality soon gave them a resounding slap in the face.

"A new brand? Never heard of it."

The purchasing manager of Jingzhou Department Store leaned back in his chair, too lazy to even lift his eyelids.

"Iced sweet tea? Does anyone even drink that?"

"Pay 50,000 yuan for the listing fee first. As for the location, we'll give you a corner. Whether it sells or not depends on your own luck."

The salesperson wore a forced smile.

I want to highlight the unique features of the product.

The other party, however, showed no interest whatsoever, waving them away as if shooing away flies.

The situation was similar at another large supermarket.

The other party immediately recognized it as a new brand.

The purchasing manager burst out laughing when the retail price was set at two yuan.

"Two dollars? Why don't you just rob us?"

"At this price, I could buy a case of Coca-Cola, why would I buy this unknown brand?"

For several days in a row, the main sales force sent out encountered setbacks everywhere.

No major supermarket was willing to accept this outrageously priced new product.

The news reached the factory.

The morale that had just been ignited by the resumption of work and the payment of salaries.

It was instantly suppressed.

Inside the workshop, the machines were still humming.

But the smiles on the workers' faces disappeared, replaced by deep worry.

"Have you heard? We haven't sold a single bottle of our drinks."

"Who would buy it for two yuan a bottle? The boss is being too presumptuous."

"What are we going to do now? I just got paid, will I lose my salary next month?"

An uneasy feeling spread throughout the factory.