Huayu Entertainment: The Birth of a Succubus Top Star

After attending the Golden Eagle Awards, Gu Zhiyan began preparing for her new album.

So far, he has written the songs "Silence", "Rings of Time", "Ten Years in the Human World", "Chasing the Light", "Sword Soul" and "Cool".

Apart from "Chasing the Light," which was written for Zhang Hanyun, all the other songs are OSTs for TV dramas, some of which have not yet aired.

Gu Zhiyan plans to include eight to ten songs in this digital album, but he needs to think carefully about which songs to use.

The album project is not something that can be accomplished overnight; it takes time.

Time quickly passed to mid-January 2017, and Gu Zhiyan had to put aside the album project and go to Beijing to attend the Weibo Night event.

In fact, more than one platform sent Gu Zhiyan an invitation. He was invited by Tencent Starlight Awards, iQiyi Scream Night, and other similar events.

Gu Zhiyan attended the Weibo Night event mainly because there were prizes to be won.

Of course, for events like this, any celebrity who attends and is famous enough will basically receive an award.

This year's Weibo Night, for example, had an outrageous number of awards, with nearly thirty categories.

What about Weibo's Male God of the Year, Female God of the Year, Entertainment Figure of the Year, Breakthrough Actor of the Year, Powerful Actor of the Year, Popular Artist of the Year, Most Beautiful Performance of the Year, Most Watched Actor of the Year...?

There's no excuse that Weibo can't come up with.

Some awards are even received by a group of people.

We have one main attraction, and everyone who comes will have it.

Of course, it's similar on other platforms as well.

Other platforms also promised Gu Zhiyan awards, but none were as generous as Weibo.

Weibo awarded its biggest prize to Gu Zhiyan.

Weibo King.

This is also the main reason why Gu Zhiyan chose to participate in Weibo Night.

If there's a big one, who would want the small one?

But now the problem facing Gu Zhiyan is who to walk the red carpet with.

Tang Yan, Liu Yifei, Zhao Liying... these older sisters are quite worry-free; they didn't ask to walk the red carpet together.

But the young ladies are a real handful.

Nazha, Dilraba, Li Qing, Li Yitong, Zhang Tianai, Chen Yao, and other young ladies who attended the Weibo Night sent messages expressing their desire to walk the red carpet with him.

Just as Gu Zhiyan was having a headache, a phone call from Yang Mi solved his problem.

"Little brother, have you missed your big sister?"

Yang Mi is getting more and more outrageous.

"Yes, I do."

"Pah, you heartless bastard! You never even send me a message, and you think you miss me?"

Gu Zhiyan: ...

"Sister, didn't I tell you last time that I was afraid of causing a misunderstanding?"

"Hmph, excuses! Now I'm telling you, my sister's divorced. Let's see what excuses you have left!"

"Oh, really? There's been no sound at all!"

"Of course it's true. They definitely won't make it official now. They'll have to wait for the right time to announce it. It's not easy for my sister to get divorced, so she should make good use of this publicity."

As expected of Yang Mi, she even has to take advantage of this situation.

The marketing queen truly lives up to her name.

"By the way, what did you want to see me about today, sister?" Gu Zhiyan changed the subject.

"Have you forgotten that you also acted in 'Eternal Love'? The drama is about to air, and I'm here to ask you to help with the promotion."

Yang Mi knew Gu Zhiyan was busy, so she called ahead to finalize the promotion of the TV series.

"Sister, you're right. I'll definitely cooperate with the promotions that are required, but as you know, I don't have much time on my schedule."

Gu Zhiyan would definitely cooperate with the usual publicity, but he was just a supporting actor who was paid a salary. If Jiaxing made too many demands, Gu Zhiyan would definitely not agree.

You get what you pay for. No matter how well the TV series does or how much money it makes, Jiaxing won't give him a single extra penny.

Moreover, Gu Zhiyan wasn't lying; he really couldn't spare much time.

Besides producing a new album, he will soon be joining a film crew.

Next, Gu Zhiyan will be filming a movie called "Operation Red Sea".

Zhang Yi was the first in line, and he was the second.

However, the order of billing isn't actually that important, because this film is an ensemble piece.

Each main actor gets plenty of screen time and has room to showcase their talents.

Gu Zhiyan didn't even have to audition for this movie; the production team directly extended an invitation to him.

Gu Zhiyan immediately agreed when he saw it was for this movie.

There's a reason why I took on this film.

Reason for the fabrication: I like this movie, want to challenge myself with a different role, and really want to work with director Lam Chiu-yin...

The real reason: high box office revenue.

Just as Gu Zhiyan's decision to join this film had its reasons, director Lin Chaoxian's choice of Gu Zhiyan also had its own.

A top-tier celebrity, attracting a large following, possessing decent acting skills, and proficient with firearms...

Another reason is that Gu Zhiyan has experience in military action films, having directed the movie "Wolf Warrior 2".

The two sides hit it off immediately.

"I know you're busy, but just hearing that is enough. By the way, why don't you walk the red carpet with Dilraba and me at the Weibo Night event? Let's take this opportunity to promote our drama together."

Yang Mi really doesn't miss any opportunity to promote her TV series.

Of course, she was already quite satisfied that Gu Zhiyan was cooperating with the regular publicity.

Zeng Jia did hint to her to try to get Gu Zhiyan to cooperate more with the TV series promotion.

But Yang Mi knew this was unrealistic. As a top-tier celebrity, she didn't have that much time, a fact she herself was well aware of.

Besides, why should they?

You think you're so great?

"Okay, sister, no problem."

Gu Zhiyan readily agreed.

Why didn't he think of this method?

Now I have a reason to reject the other girls!

Promoting an upcoming TV series—what a perfectly legitimate reason!

The girls probably won't say anything.

"Okay, see you then. I'll reward you then."

Yang Mi made a promise at the end and then ended the call.

Gu Zhiyan was actually quite looking forward to the reward that Da Mimi mentioned.

Speaking of the TV series "Eternal Love", the pre-broadcast promotion has already begun, and the promotional campaign is overwhelming.

Jiaxing partnered with online streaming platform Youku to launch a series of marketing initiatives dubbed a "major publicity campaign," generating buzz both online and offline and successfully attracting significant attention.

Youku is well aware of the appeal of offline scenario-based marketing.

A week before the premiere, they launched a customized "Peach Blossom Special Train" on Beijing Metro Line 4.

The interior and exterior of the carriages are decorated with peach blossom elements, creating a romantic "peach blossom forest" atmosphere, which aims to inspire passengers' emotional resonance and desire to share.

Online, Youku has made full use of technology to enhance interactivity and entertainment.

They launched a "Reserve Your Lucky Love for the New Year" drama-watching event on their app.

When users open the Youku app, they can experience a screen-based peach blossom rain effect brought by Pop-layer technology, and generate a personalized peach blossom fortune.

These interactive features satisfy users' curiosity and provide a differentiated experience.

The powerful promotional campaign and the high level of attention garnered by the series itself have also attracted the attention of numerous brands.

Even before the TV series aired, it had already secured collaborations with over thirty well-known domestic and international brands.

Its momentum was unparalleled!