Huayu Entertainment: The Birth of a Succubus Top Star

Young people's emotions come and go quickly.

Before long, Zhou Ye's slight grievances had vanished without a trace, and she even shared her "feat" with a few close friends.

Gu Zhiyan had been thinking about how to cheer her up, but now it seemed unnecessary.

Not long after, the opening ceremony of the Golden Rooster and Hundred Flowers Film Festival officially began.

Gu Zhiyan and 31 other young actors made a collective appearance and sang the theme song "Starry Sea" for the "Starry Sea Young Actor Project".

Following the opening ceremony, the film festival will feature a series of activities including film screenings, academic forums, and industry exchanges.

During this period, Gu Zhiyan and his colleagues also collaborated with Harper's Bazaar to shoot individual visual campaigns.

The Golden Rooster and Hundred Flowers Film Festival is a comprehensive film event that lasts for several days, and the Golden Rooster Awards ceremony is the grand finale of this event.

On the last night of the Golden Rooster and Hundred Flowers Film Festival, the Golden Rooster Awards ceremony was held in grand style.

There were far more big-name celebrities attending the awards ceremony than before, making it a truly star-studded event.

Gu Zhiyan was merely a spectator at this year's Golden Rooster Awards.

The suspense surrounding the most prestigious awards, Best Actor and Best Actress, is quite low.

Wang Jingchun, who won Best Actor at the 69th Berlin International Film Festival, and Yong Mei, who won Best Actress, are the most popular candidates.

There were no major upsets; Wang Jingchun and Yong Mei won Best Actor and Best Actress respectively at the 32nd Golden Rooster Awards.

The only awards that have anything to do with Gu Zhiyan are Best Feature Film and Best Sound Recording for "The Wandering Earth".

After the Golden Rooster Awards ceremony, Gu Zhiyan didn't linger and returned to the "Si Teng" film crew with Sister Meng and Zhou Ye.

"Joy of Life is about to start, let's stop playing and watch TV," Sister Meng said, pushing the cards away.

Da Tian Tian: "Okay, I can't wait!"

Zhou Ye: "Joy of Life is so good, it's much more interesting than playing mahjong."

Sister Meng: Xiao Ye, do you want to look at what you're saying?

There's no mahjong in "Joy of Life"... well, maybe it's just one interesting thing.

Recently, Sister Meng's mahjong addiction has resurfaced. Gu Zhiyan, Da Tiantian, and Zhou Ye accompany her to play mahjong every day after filming, and they play until very late.

However, these past few nights, the mahjong game has ended promptly before 8 pm because the three young ladies want to watch dramas.

A few days ago, "Joy of Life" premiered on two major platforms, Tencent Video and iQiyi Video.

On the television front, Zhejiang Satellite TV secured the first-run broadcast rights.

In its previous life, the first season of "Joy of Life" was not broadcast on satellite TV, but only online.

This is mainly due to the "restriction on historical dramas," which stipulates that historical dramas broadcast during prime time on satellite TV cannot account for more than 15% of the total number of dramas.

Each first-tier satellite TV channel can only broadcast about 2-3 period dramas each year, making the competition extremely fierce.

Even if TV stations are interested, an excessively long scheduling period could cause a drama to miss its best broadcast time.

The original novel of "Joy of Life" contains elements such as political intrigue and time travel. Although the TV series has made some changes, the core political struggles and fictional background still exist.

This type of content faces greater risks and uncertainties when broadcast on satellite TV platforms with strict censorship.

The previous version of "Joy of Life" adopted a "roundabout" approach, launching online first and then on TV.

After its online finale, it aired on Zhejiang Satellite TV and Guangdong Satellite TV in early 2020 during prime time or daytime slots.

But this situation doesn't exist in this life. Every TV series starring Gu Zhiyan is a hit. Zhejiang Satellite TV had already acquired the first broadcast rights for "Joy of Life" and specially reserved a slot for costume dramas.

As for time-travel fantasy dramas, the risks are nothing compared to the benefits.

In fact, the "online first, then TV" model will become a common strategy for TV drama broadcasts in the future.

Because fewer and fewer people watch TV nowadays, and satellite TV broadcasts face many restrictions, online platforms, which offer more flexible broadcasting options and higher commercial returns, have gradually become the primary venues for premiering TV dramas.

On the day of its premiere on Zhejiang Satellite TV, "Joy of Life" achieved a viewership rating of over 1.3. As the series progressed, the rating continued to climb, reaching a peak of over 2.2.

On online streaming platforms, the popularity index for kiwifruit peaked at 8300 on the first day, and exceeded 10,000 within about a week of its launch.

This is also the first drama series on the platform in recent years to break the 10,000 popularity mark, setting a record for the platform's drama series popularity and dominating the top spot on the trending list for a long time.

On Tencent Video, the drama series garnered over 3 million views in just two days after its release.

Although Tencent Video primarily uses viewership as its core metric at this time, the show also topped the popularity charts on the platform, consistently ranking first on the TV drama hot search list.

The peak search index on Baidu exceeded one million, setting a new record for period dramas in the past two years.

Since the broadcast of "Joy of Life", related terms have appeared on the trending searches every day, making it a top trending topic.

Topics such as "Fan Xian's Poetry Contest in the Imperial Court" and "Teng Zijing's Demise" have garnered over 100 million views.

The memes of Fan Xian's "watered-down poems", Wang Qinian's "henpecked husband", and Fan Sizhe's "landlord's silly son" have become popular all over the internet.

This TV series can be said to have achieved "everyone at the table".

Tian Yu's portrayal of Wang Qinian has become a popular character, Guo Qilin's comedic talent has won over countless fans, and Li Xiaoran's appearance and acting skills have sparked discussion.

Emperor Qing's majesty and shrewdness sparked heated discussions, Song Yi's adorable younger sister image deeply resonated with viewers, and Chen Pingping's high-tech wheelchair ignited netizens' imaginations, with many jokingly commenting on its functions...

As the plot unfolds, the distinctive characters such as Guo Baokun, Haitang Duoduo, Xiao En, and the young emperor of Northern Qi have sparked heated discussions among countless netizens.

Although the TV series has only been airing for a short time, it has already achieved unprecedented popularity and is another phenomenal hit.

Besides its domestic success, "Joy of Life" has also achieved remarkable results overseas.

The TV series has been distributed to 27 countries and regions across five continents and has been translated into more than ten languages, including English, French, Spanish, Russian, Korean, Japanese, and German. It has been broadcast on major overseas platforms such as YouTube, Rakuten Viki, and Viu.

The English version of "Joy of Life" has garnered 83 views per episode.

It became the number one Chinese-language drama series broadcast at the same time on the Rakuten Viki platform, with an average user rating of 9.7.

On the day of its broadcast, the number of viewers was 2-3 times that of other mainland dramas.

Overseas fans spontaneously discussed the plot on social media, and even "foreign scholars" emerged who could clearly sort out the complex relationships between the characters.

Overseas audiences discussed ancient Chinese culture through details in the drama.

Overseas fans are not only excitedly following the series on social media, but are also eagerly "urging" for the next season.

"Joy of Life" not only crushed other dramas in the same period with its data, but also broke through different circles through nationwide discussions, becoming the undisputed "King of Dramas" at the end of 2019.

Among the TV dramas broadcast this year, only a few can be called "King of Dramas": "The Story of Minglan", "All Is Well", "Go Go Squid!", "The Untamed", and "Joy of Life".

Gu Zhiyan alone occupied three parts.

That's truly terrifying!

"Joy of Life" has once again proven that Gu Zhiyan is the undisputed "King of Carrying Dramas"!