The richest man started taking advantage of loopholes after joining Alibaba.
Chapter 33 Slapping the Face with Data!
The screen lit up.
There are no complicated forms, no transaction details.
On a black background, there is only a red zigzag line.
It crawled along the bottom of the coordinate axis for a while, and then suddenly raised its head at a certain node, stabbing almost vertically towards the upper right corner.
Like a newly opened wound.
"Thirty-one million two hundred thousand."
Lin Che's voice was steady and dry.
The pen in his hand emitted a beam of red light, striking the starting point of the fold line.
"The data is correct. The money did indeed disappear from the company's account over the past two weeks."
Li Mo stood beside the podium, holding the unplugged VGA cable in his hand.
The cable dangled in his hand like a dead snake.
He opened his mouth, his gaze fell on the screen, and his voice caught in his throat.
"But this is not a loss."
Lin Che pressed the page-turning button.
The screen switches. On the left is the "industry average," and on the right is "Weiguang Media."
"Based on the current market conditions for mobile devices, the cost to acquire a single active user is 45 yuan, whether through pre-installation, on-the-ground promotion, or bidding."
Lin Che pointed to the gray pillar on the left.
"Moreover, half of these are fake data generated by flashing the firmware."
He pressed the button again.
The red dot moves to the right.
That pillar was pitifully short, barely touching the ground.
"My cost is 8.2 yuan."
A crack appeared in the deathly silent conference room.
Someone adjusted their posture, and the chair back made a slight creaking sound.
You're using a fallacy to mislead us.
Li Mo threw the loose thread on the table with a crisp snap.
"No matter how low the cost, if there's no contract, no invoice, and the flow of funds is unclear, it's a violation. Audits look at compliance, not how you save money."
Lin Che didn't look at him.
A beam of strong afternoon light shone through the gap in the blinds.
The beam of light cut diagonally through the dim space and landed precisely on the numbers in the lower right corner of the projection screen.
ROI (Return on Investment): 1:4.2
The light was too bright; the numbers were blindingly white.
Several P8 directors in the operations department were staring intently at that number.
The iPads in their hands were still lit up, displaying their department's dismal score of "1:0.8".
Lin Che turned around, his back to everyone, and looked at the screen.
"The logic of auditing is how the money disappeared."
He turned around, his gaze sweeping across the long table before landing on President Ma.
Mr. Ma didn't say anything and closed the financial report in his hand.
"My logic is, what does the money buy in return?"
Lin Che pressed the button again.
The zigzag line disappears, replaced by two pie charts.
"Mr. Li called my users 'wool party' or 'trash'."
Lin Che spoke in a flat tone, as if reciting a shopping list.
"The reason is that they register more than a dozen accounts just for a few yuan in red envelopes. They have no loyalty; they take the money and run."
Li Mo snorted coldly and crossed his arms.
This is an industry consensus.
"really."
Lin Che nodded. "They are greedy and calculating. They can spend half an hour finding someone to combine orders just to save two yuan on postage."
He paused for a second.
"But Mr. Li forgot where he is."
This is Alibaba.
It is China's largest market, an empire built by countless people who want to save money.
Greed is not a flaw.
Lin Che pointed his finger and said, "Greed is the most fundamental driving force behind e-commerce."
The pie chart on the screen rotates, and the data explodes.
Next-day retention rate.
On the left, under "Regular Channels," the blue sector occupies only a thin strip: 4.5%.
On the right, in the "Micro-Light Channel," the red sector dominates most of the circle:
62.4%
A collective gasp filled the conference room.
Operations Director Lao Zhao dropped his pen onto the carpet.
He didn't pick it up.
Sixty-two percent.
In 2013, when app uninstall rates were alarmingly high, this was a miracle.
Why?
Lin Che asked and answered his own question.
"Because I don't send money directly. I send out 'unlockable red envelopes'. If you receive 50 yuan, you can only withdraw 20 yuan. The remaining 30 yuan is locked in your account."
This is human nature.
They just give you the money, you can take it and leave.
The money that "belongs to me but I haven't received yet" is the hook.
"They can't bear to uninstall it for the sake of those 30 yuan. They open it every day to check and figure out how to reach the minimum order amount."
Lin Che looked at Li Mo.
"Mr. Li, you see the funds being lost. I see the desires being locked up."
Mr. Ma, who was in the main seat, made a move.
He took off his glasses and pulled out a piece of gray velvet.
It was wiped very slowly.
First wipe the left lens, three circles clockwise. Then wipe the right lens.
He didn't look at Lin Che, nor at the screen; he looked down at the reflection in his glasses.
Everyone knows that the "retention rate" problem that had plagued the wireless business unit for a year has been solved.
Li Mo's face looked very grim.
The "righteous" face froze.
The perfect model of a "corrupt official" is crumbling.
But he still has one last line of defense.
"Anyone can fabricate data?"
Li Mo gritted his teeth, "Retention rates can be manipulated. Lin Che, these users are just database entries in the backend. You say they're valuable, but have they generated a single penny of profit for the company?"
This was the decisive blow.
Alibaba is not a charity.
Lin Che did not refute.
Place your hand on the Enter key.
The nails were neatly trimmed, with a cold, hard white sheen at the edges.
"Then let's look at the profits."
The finger fell.
Hey.
A pillar appears on the screen.
There is only one.
It was so high that it broke through the upper limit of the chart, and the unit of measurement changed from "ten thousand" to "hundred million".
GMV (Gross Merchandise Volume): 124,500,000 yuan
One hundred and twenty-four million five hundred thousand.
This is the transaction amount generated by this group of "beggar users" through "Laiwang" to Taobao in the past two weeks.
The audit report in front of Li Mo rustled loudly in the air conditioning.
A piece of paper fluttered down and slid under the table.
Nobody cares.
No one looked at Li Mo anymore.
All eyes were drawn to that enormous number.
It's not just about money.
That was the wireless business unit's lifeline, its only fig leaf in the face of WeChat's encirclement.
Old Xiao sat in front of Lin Che.
He took out a cigarette and put it in his mouth.
There are red no-smoking signs on the wall.
"Click."
Flames shot up.
He took a deep breath, the pungent smoke swirling in his lungs before slowly exhaling.
The rising gray smoke blurred Li Mo's ashen face.
No one stopped Lao Xiao.
When it comes to absolute performance, smoking bans and auditing regulations have to give way.
"Mr. Li."
Lin Che's voice cut through the smoke.
"A 3000 million investment yielded a 1.2 million transaction. ROI: 1:4."
He unplugged the USB drive.
The action was swift and decisive.
The screen instantly turned blue and displayed "No Signal".
The oppressive feeling disappeared, but that number was branded onto everyone's retinas like a hot iron.
Lin Che closed the laptop and stuffed the power cord into the tattered bag.
"When a company faces a life-or-death situation, is it more important to stick to existing processes or to survive?"
He looked at Li Mo and asked one last question.
Li Mo did not answer.
In this arena where KPIs are paramount, Lin Che not only proved his innocence but also effortlessly humiliated the audit department.
The meeting room remained quiet.
What happened just now was suppression; what happened now is the build-up of energy before fervor.
"Special cases are handled specially."
A voice broke the silence.
Mr. Ma put his glasses back on.
Sharp eyes.
He watched Lin Che prepare to leave, his fingers tapping lightly on the mahogany table.
Once. Twice. Three times.
"This set of things."
Mr. Ma pointed to the worn-out laptop bag, "Can it be reused?"
Lin Che stopped in his tracks.
He didn't turn around, but just tilted his head slightly.
This behavior doesn't resemble that of a P7 employee; it's more like that of an arms dealer haggling with a buyer.
"As long as the budget is sufficient."
Lin Che calmly said, "I can bring in half of China's internet users."
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