The richest man started taking advantage of loopholes after joining Alibaba.

798 Art Center, Beijing.

The enormous black exhibition hall resembled a silent behemoth.

Thousands of journalists and industry professionals crowded below the stage, their cameras and microphones aimed at the empty space.

"I heard that Microlight is going to announce today that it will join the price war?"

"Definitely. Anju Apartments has driven up rents by 30%. If Lin Che doesn't spend money to snap up apartments, Weiguang Housing can apply for bankruptcy liquidation."

In the front row, several spies from Anju Apartment were chuckling quietly, their phone screens displaying instructions from Jia Yue: [Keep a close eye on them. If Lin Che dares to mention raising prices, immediately release a press release mocking him for contradicting himself.]

thump.

A deep, resonant heartbeat reverberated throughout the venue through the top-of-the-line sound system.

The lights suddenly went out.

In the darkness, only a pale beam of light shone from the center of the stage.

Lin Che came out.

No suits, no ties.

He was wearing a minimalist black T-shirt and had no prepared remarks in his hand.

He walked to the edge of the stage, his gaze sweeping over the sea of ​​flashing lights below the stage.

"In this industry, everyone is playing the same game."

Lin Che's voice was soft, yet it penetrated clearly into everyone's eardrums through the headset: "This game is called: How to turn young people into debtors."

The whispers from the audience vanished instantly.

The spy at Anju Apartment trembled, and his phone almost fell to the ground.

"In order to grab housing resources, some people have raised the purchase price by 50%, and in order to fill this gap, some people have induced recent graduates to sign a one-year loan contract."

Behind Lin Che, a huge screen suddenly lit up.

Those weren't PowerPoint slides, but rather a series of shocking photographs.

The forcibly evicted tenants, their luggage left in the snow, and the small contract printed with "Consumer Finance Loan".

"Renting a house should be the last refuge for young people in this city."

Lin Che paused. He looked up, his eyes as cold as knives. "When did it become a slaughterhouse?"

The entire room fell silent.

Only the sound of the air from the air conditioner vents, whistling and moaning, like some kind of mournful cry.

"I'm not going to talk about prices with you today."

Lin Che turned around, and the screen behind him instantly turned into a pure blue.

There were no fancy animations, only three white Song typeface characters, like three nails driven into everyone's retina:

【Weiguang Credit Rental】

"From this moment on, all properties in Weiguang Residence will be subject to the new rules."

He held up one finger.

"First, if your Sesame Credit score is 700 or above, you can get a deposit waived."

boom!

It felt like a grenade had been thrown into the audience.

The reporters stared wide-eyed, unable to believe their ears.

In this bloodsucking market where "one month's deposit plus three months' rent" is an ironclad rule, and some even aspire to "two months' deposit plus six months' rent," is waiving the deposit an option? Is this charity?

"This is impossible!" exclaimed a colleague. "His bad debt rate will kill him!"

Lin Che ignored the commotion below the stage and extended his second finger.

Second, rent is paid monthly.

He then extended a third finger, his voice suddenly rising in pitch, carrying an undeniable air of authority:

"Third, we reject all forms of rent loans. Anyone who dares to recommend loans to tenants on the Weiguang platform will be sent to jail."

If you want to destroy a casino, the best way is not to gamble, but to flip the table and tell everyone: this hand is free.

The spy in the audience, pale-faced, sent a trembling message to Jia Yue: [Something's happened! Lin Che has gone mad! He overturned the table!]

.......

.......

.......

Anju Apartments Headquarters, President's Office.

Jia Yue stared at the live stream, his cigar crushed to pieces in his hand. Sparks burned his palm, but he was completely unaware.

"No deposit required... Monthly payment..."

His teeth were grinding together.

This isn't a price war at all. This is a game-changing attack.

Anju Apartments' business model is built on a huge capital accumulation of "one month's rent as deposit and one month's rent in advance" or even "annual payment".

Without a deposit and without the lump sum payment of the entire year's rent, his cash flow would dry up within three days.

Lin Che's move was not only about stealing customers, but also about undermining their morale.

He's telling all the tenants: If you're still paying a deposit, if you're still taking out a loan, then you're a fool.

"Quickly! Cut off the live stream!" Jia Yue roared at his secretary. "Release a press release! Say this is a scam! Say Weiguang doesn't have any rooms! Say this is false advertising!"

The secretary turned pale with fright and scrambled out of the room.

.......

The conference site.

The data on the big screen began to scroll.

That's the real-time background data from the Weiguang APP.

[Number of applicants: 1,024]

[Number of applicants: 5,890]

[Number of applicants: 32,000]

The numbers skyrocketed.

Those young people who were originally queuing up to sign contracts at the entrance of the Anju Apartment, after seeing the live broadcast, tore up their letters of intent without hesitation and rushed towards the light.

That's my answer.

Lin Che stood in the center of the pillar of light, watching the numbers jump wildly.

"You're scrambling for properties, I'm scrambling for people's hearts."

He turned around and looked directly at the camera lens in front of him.

Behind that shot is Jia Yue, and all the speculators who are still frantically increasing their leverage.

There was no anger in Lin Che's eyes, only a kind of pity for the dead.

"Renting should not be a debt game for young people."

He straightened his collar and left with his last words.

"The rules have been changed."

The lights went out.

Lin Che disappeared into the darkness.

But the fire he left behind has already been lit.

The reporters below the stage rushed towards the press area like madmen.

The sound of keyboard typing filled the air, like machine gun fire on a battlefield.

"Microlight Declares War on the Entire Industry!"

The Arrival of the Deposit-Free Era: The Death Knell for Affordable Housing?

Lin Che: Enabling Young People to Stay in Beijing with Dignity

In that corner, the spy from Anju Apartment slumped in a chair.

He stared at his phone screen. The last message Jia Yue had sent contained only two words, filled with despair:

【It’s over! 】