The richest man started taking advantage of loopholes after joining Alibaba.

Chapter 197 A Hundred Million Yuan Subsidy! The "It's So Good!" Law!

Friday, 9:00 AM.

Beijing, Microlight Technology Headquarters, Conference Room 1.

The projector's blue light shone on the whiteboard, on which only one line of startling red text was written:

¥ 10,000,000,000

CFO Lao Zhang stared at the string of zeros, took off his glasses, and rubbed his throbbing temples.

"Mr. Lin, while the cash flow in the accounts is currently healthy, if you continue spending money like this..."

Old Zhang pressed the calculator buttons loudly.

"We're subsidizing each Apple iPhone with 500 yuan, each Dyson hair dryer with 300 yuan, and each Moutai with 200 yuan. Based on our current daily active user projections, we're going to lose 5000 million yuan every day."

"That's 15 billion a month."

"In just six months, they can burn through all the wealth that Weiguang had accumulated."

The atmosphere in the meeting room was as oppressive as the low pressure before a storm.

The executives, who had just won the "Apple battle," were stunned by Lin Che's crazy "billion-dollar subsidy" plan before they even had a chance to celebrate.

Selling agricultural products is about helping farmers and building a good reputation.

Subsidizing iPhone sales? That's not charity, that's suicide.

"Old Zhang, you've miscalculated."

Lin Che sat at the head of the table, toying with a fountain pen in his hand.

His gaze remained unwavering.

"You're calculating 'sales losses'."

"But what I'm calculating is 'customer acquisition cost'."

Lin Che stood up and drew a circle next to that huge number.

"What is the current cost of customer acquisition on the Internet? The cost for JD.com to acquire a new customer is 200 yuan, and for Taobao it is 150 yuan."

"If I add 500 yuan, I can sell an iPhone."

"It may seem like I lost 500, but this user will download the Weiguang APP, register an account, link their bank card, and even recruit others to get another discount in order to buy this cheap phone."

"He became our 'Diamond Member'."

Lin Che's pen tip landed heavily on the whiteboard.

"Isn't it a good deal to buy a high-end user account that was originally exclusive to JD.com for 500 yuan?"

The conference room was deathly silent.

Shen Nan seemed to be deep in thought.

This is a strategy that completely goes against traditional business logic.

It used to be "the wool comes from the sheep," but now it's "the wool comes from the pig, but the dog pays the bill."

"But... what about the supply?"

The supply chain manager raised his hand, "Apple and Dyson's official distributors have signed exclusive agreements with JD.com and Tmall. They dare not supply us, otherwise they would be fined to death."

"Then go buy an 'illegal' account."

Lin Che sneered.

"Go to Huaqiangbei in Shenzhen, go to offline distributors, go to Suning and Gome stores, as long as they are genuine, come with invoices, and are not activated, I want them all."

"No need to use the official account or payment terms, just bring cash."

"Tell those distributors who have unsold inventory that Weiguang doesn't owe money, they pay in cash. I don't believe anyone would turn down money."

Lin Che looked around at everyone and gave the final battle orders.

"The '10 Billion Yuan Subsidy' channel will go live at 8 PM tonight."

"I want all of China to know."

"We can not only make Apple products affordable for older women, but also allow their sons to afford an iPhone X."

……

Shenzhen, Huaqiangbei.

This is the lifeline of China's electronic products industry, and also the underground kingdom of gray channels.

The once bustling stall was now filled with an eerie atmosphere.

Several mysterious figures dressed in black and carrying backpacks were moving between the various stalls. They didn't ask about prices or make any demands; they only looked at the goods.

"iPhone X 256G, Space Gray, I'll take as many as you have."

"Pay now?"

"Pay now. Transfers arrive instantly."

The stall owner's hands were trembling as he looked at the seven-figure sum that had instantly arrived in his account on his phone.

"Boss, are you... smuggling goods to Africa?"

Don't ask questions you shouldn't ask.

The man in black put away his phone and directed the movers to load boxes of brand-new iPhones onto the truck.

The same scene is unfolding in digital wholesale markets across the country.

Beyond the official channels blocked by JD.com and Tmall, an underground supply chain composed of countless "ants" is being frantically injected and activated by Weiguang's cash flow.

……

7:50 PM.

Weibo, Zhihu, and WeChat Moments.

Discussions about faint light continue.

Although Lin Che's live streams turned around his reputation, the stereotype that "Weiguang = low-end" remains deeply ingrained.

A tech blogger posted a Weibo post:

"Admit it, Weiguang is just an online 2-dollar store. Lin Che will be stuck in the mud for the rest of his life. The high-end 3C market is a no-go zone for him. Even if he dares to sell iPhones, they'll probably be refurbished or assembled in Huaqiangbei."

The number of likes on this Weibo post quickly exceeded 10,000.

The air was filled with a cheerful atmosphere.

Until exactly eight o'clock.

The splash screen of the Weiguang app has suddenly changed.

There are no celebrity endorsements and no complicated animations.

It features only a pure, luxurious black and gold base.

In the center is a silhouette of an iPhone X, next to which is a price that is so simple and brutal it's almost suffocating:

[iPhone X 256G, Authentic Chinese Version]

[JD.com Price: 9688 RMB]

[Weiguang's 10 Billion Yuan Subsidy Price: 8688 Yuan]

[Save: 1000 yuan]

Below that, there is another row of identical black and gold cards:

Dyson hair dryer: Subsidized price 2200 (official website price 2990)

[SK-II Facial Treatment Essence: Subsidized price 699 (retail price 1540)]

[53-degree Feitian Moutai: Subsidized price 1499 (market price 2800)]

The entire internet is suffocating.

Then, madness ensued.

The tech blogger who was just mocking Weiguang almost dropped his phone.

He rubbed his eyes, thinking he was seeing things.

"One thousand? A direct discount of one thousand?"

"Is this some kind of charity event? Or is the price wrong?"

He clicked on it with trembling hands.

The product details page prominently displays the promise: "[Tenfold compensation for counterfeit products, genuine invoice, insured by PICC Property and Casualty Insurance]".

"Holy crap..."

The blogger swallowed hard.

As a rational Apple fan, he should stick to his principles and resist "low-end platforms" like Weiguang.

but……

That's 1000 yuan!

The money saved could buy a pair of AirPods!

Fingers are more honest than the brain.

He clicked "Buy Now".

Sorry, this item is currently in high demand and you are in a queue...

"Sold out?!"

The blogger panicked; the anxiety of "not getting a benefit is a loss" instantly overwhelmed him.

He frantically refreshed the page, cursing under his breath: "Damn it, who's so fast! Save one for me!"

……

Shanghai, Lujiazui, Tomson Riviera.

This is the most expensive luxury residential area in Shanghai, home to the most elite people in China.

Amy, wearing a face mask made by her ex-boyfriend, lay on an imported Italian leather sofa.

She usually only shops at SKP and rarely even opens Taobao.

But at this moment, she was holding two phones, frantically clicking on the page of Weiguang.

"Hurry up... why hasn't it loaded yet...?"

She was trying to snatch that 699 yuan bottle of SK-II Facial Treatment Essence.

It costs 1540 at the department store, but only 699 here.

Although she's not short of money, this price is too counterintuitive and too exciting.

It's like picking up money on the street.

"bite."

Payment successful.

Amy breathed a sigh of relief; the thrill of snatching a bargain was even stronger than the feeling of having to purchase other items at Hermès.

She glanced at the order notes, hesitated for a moment, and secretly wrote down a line:

"Please ship discreetly, and do not have any faintly glowing logos on the packaging."

She still felt a little embarrassed.

But that didn't stop her from placing an order.

……

Beijing, Weiguang Headquarters, Data Center.

The curve on the big screen is no longer "take-off," but "vertical ascent."

If the previous Apple group buying was like "large quantity, low price" with a combination of small quantities and small tools, then tonight's 10 billion yuan subsidy is like a carpet bombing with heavy firepower.

GMV (Gross Merchandise Volume) is skyrocketing at a rate of ten million per second.

"Boss..."

Shen Nan looked at the user profiles in the backend, his expression incredibly interesting.

"Look at this data."

He pointed to the newly appeared heat map on the screen.

Previously, the users of Weiguang Group Buying were mainly concentrated in third- and fourth-tier cities.

But tonight, Beijing's Chaoyang District, Shanghai's Jing'an District, Shenzhen's Nanshan District, Hangzhou's Yuhang District... these areas representing China's highest consumption power are dazzlingly bright.

"They say no, but their bodies tell a different story."

Lin Che stood in front of the screen, a mocking smile playing on his lips, holding a cup of coffee.

"Shen Nan, look."

"That's human nature."

"So-called brand loyalty and so-called elite style are as fragile as a piece of paper in the face of absolute price advantage."

"As long as I dare to supply the goods, they dare to buy them."

"He called me low-class while using an alternate account to steal iPhones."

Lin Che took a sip of coffee, which was bittersweet.

"This is the 'it smells so good' principle."

……

JD.com headquarters, Yizhuang.

Liu Qiangdong is in a meeting.

The conference room door was suddenly pushed open, and the head of the 3C business unit rushed in, his face pale.

"Mr. Liu, something has happened."

"Glimmer...Glimmer has gone mad."

"They sold the iPhone X for 8688 yuan, completely disrupting our core product category pricing system!"

Liu Qiangdong suddenly stood up, his brows furrowed into a deep frown.

"Where did the supplies come from? Has Apple officially cut off the supply?"

"I checked, and it wasn't the official channels, it was Huaqiangbei, it was individual traders. They were like mad dogs, buying up everything in the market, and then selling it at a loss."

The person in charge's voice trembled.

"Furthermore... we are experiencing a severe loss of users. We just detected a large number of Plus members placing orders on Weiguang."

Liu Qiangdong walked to the window and looked at the dark night outside.

He always thought that Weiguang was just a kid playing in the mud outside the Fifth Ring Road, and could not threaten a regular army like JD.com.

But now, that child who was playing in the mud suddenly pulled out a handful of gold bricks and started throwing them at people.

This is not in accordance with martial ethics.

But it worked.

"Billions in subsidies..."

Liu Qiangdong muttered to himself, a hint of seriousness flashing in his eyes.

"Lin Che, you're playing with fire."

"Since you want to burn money, then I'll burn money with you."

"Notify the finance department."