The richest man started taking advantage of loopholes after joining Alibaba.

Shanghai, Zhangjiang High-Tech Park.

12 o'clock noon.

This is the place with the highest density of programmers in all of China, and it is also the front line of the food delivery battle.

The air in the office building lobby was so stuffy it was suffocating.

The smells of sweat, food, and anxiety blend together to create a nauseating atmosphere reminiscent of the morning rush hour.

"bite--"

The elevator doors opened.

It was packed with people, like a sardine can.

"We can't get up there! We'll have to wait for the next one!"

The security guard waved his hand roughly, stopping several blue-clad figures who were trying to force their way in.

That's an Ele.me delivery rider.

They were carrying several bags of takeout food, and beads of sweat were streaming down their helmet straps.

"Sir, please be lenient! This order is only 5 minutes away from timeout!"

A young rider was so anxious he was almost in tears.

The soup in my hand had already spilled a little. If it went overtime any further, I would not only have worked for nothing, but I would also have to pay out of pocket.

"Make exceptions my ass! Can't you see it's full?"

The security guard impatiently pressed the close button.

The elevator doors slowly closed, extinguishing the rider's last hope.

Standing in the corner of the lobby is Lao Liu, the station manager of Ele.me Zhangjiang Station.

He clutched the walkie-talkie in his hand, his face even more grim than his blue uniform.

"Building 1 is overwhelmed with orders! Anyone nearby? Hurry and go help!"

"Stop fucking standing there downstairs! Climb the stairs! Even if it's twenty floors, you have to!"

Old Liu roared.

But he knew in his heart that it was no use.

The elevator during the midday rush hour is like a death trap.

Even if the rider is riding the electric bike at breakneck speed on the road, the last hundred meters can still trap and kill a person.

This is the industry's pain point.

That's also a fatal flaw.

Just then.

The revolving door in the lobby was pushed open.

A series of orderly footsteps approached, sounding more like a well-trained special forces unit than a group of stragglers.

Old Liu subconsciously looked up.

His pupils contracted sharply.

Purple.

A vast expanse of glaring purple.

A dozen or so riders in purple uniforms, each carrying one of those huge, standardized insulated boxes, strode in.

They didn't try to squeeze into the elevator.

They didn't ask the security guards for help.

They walked straight to one side of the lobby.

That place was originally where the Weiguang Media GG screen was placed.

At some point, a row of purple smart cabinets appeared next to the GG screen.

【Micro-Light Flash Delivery - Building Insulation Cabinet】.

"What's that for?"

Old Liu was stunned.

What happened next completely overturned his understanding of the food delivery industry.

The leader, a rider in purple, took out his PDA and flashed it at the barcode scanner on the cabinet.

"drop."

The cabinet door popped open.

With practiced ease, he stuffed the dozen or so takeout orders from the insulated box into different compartments, like loading ammunition.

The whole process took less than thirty seconds.

"Bang."

The cabinet door was closed.

At the same time, the phones of dozens of white-collar workers upstairs, who were waiting for their meals, vibrated almost simultaneously:

Your lunch has been delivered to the smart locker downstairs. Collection code: 8848. It's keeping warm, please enjoy.

There was no waiting.

No climbing stairs.

No timeout.

The purple-clad rider turned around, grinned at his fellow Ele.me riders who were still queuing at the elevator, revealing a set of white teeth.

Then, he waved.

It's like saying goodbye to a group of primitive people.

"Walk."

He gave a low shout.

A dozen or so delivery riders turned and left, disappearing through the revolving door to pick up the next batch of orders.

From entering to leaving, it took less than three minutes.

Meanwhile, that damned elevator had just come down from the top floor.

"this……"

The walkie-talkie slipped from Lao Liu's hand and fell to the marble floor with a "thud".

The battery fell out.

He felt cold all over.

This is not food delivery.

This is an assembly line.

By leveraging the building relationships established through its previous work with Focus Media, Weiguang directly transformed the "last mile" into the "last zero meter."

This is called a dimensional reduction attack.

In the face of hunger, time is God.

And the glimmer of light is usurping power.

……

The Microlight Building. The Situation Room.

On the big screen, the data for Shanghai's Zhangjiang area is soaring.

Average delivery time: 28 minutes

Timeout rate: 0.1%

User satisfaction rating: 4.9 stars

In comparison, the competitors' data is appalling.

An average of 60 minutes.

Timeout rate: 15%.

"Cool!"

Fatty Wang looked at the screen, feeling like he was watching a Hollywood action movie.

"Brother, you didn't see the look in those Ele.me delivery riders' eyes."

"They're all dumbfounded."

"Using that insulated cabinet more than doubled our delivery efficiency!"

Lin Che sat in the chair.

He was fiddling with the 25-cent coin in his hand.

"Of all martial arts, speed is the only way to break through defenses."

He flicked his finger.

The coin tumbled in the air, making a buzzing sound.

"We won't compete with them in terms of physical strength."

"We are competing on infrastructure."

Weiguang Media's GG screen, Weiguang Logistics' express delivery lockers, and Weipintuan's traffic.

These three seemingly unrelated nets were woven together by Lin Che into a giant fishing net at this moment.

The moment to close the net.

Do not keep any fish or shrimp.

"Issue a notice."

Lin Che caught the coin.

His voice was cold.

"Weiguang Flash Delivery promises: Delivery within 30 minutes."

"One dollar will be paid for every minute overtime."

"If you are more than 10 minutes late, the entire bill will be waived."

Shen Nan's hand trembled slightly.

"Boss, isn't this promise... a bit too ambitious?"

"The current industry standard is 60 minutes."

"Standard?"

Lin Che stood up.

I walked to the floor-to-ceiling window and looked down at the city, which was bathed in purple.

"Starting today."

"I am the standard."

……

Shanghai. Putuo District.

Ele.me headquarters.

The office was deathly silent.

The ground was covered with shards of glass.

Zhang Xuhao stood in front of his desk, his chest heaving violently.

His usual teacup, made of purple clay, was now a pile of shattered pieces.

"Flashlight Delivery..."

He gritted his teeth, and a hard lump of flesh bulged out of his cheek.

"From which crack in the rock did it spring out?"

"That Lin Che, isn't he a taxi driver?!"

The data report he just received felt like a slap in the face, a hard blow to his cheek.

Zhangjiang High-Tech Park is where Ele.me (a food delivery platform) started; it's their backyard.

result.

Just this afternoon, in a mere two hours...

Weiguang Flash Delivery, relying on its ragtag delivery team and its unassuming lockers, managed to capture 30% of the orders.

and.

The user satisfaction rate is 100%.

"Mr. Zhang..."

The operations director stood nervously to the side, holding an iPad in his hand.

"It's been investigated."

"Weiguang Flash Delivery doesn't use dedicated riders, it uses... Weiguang Logistics couriers."

"They deliver lunch at noon and packages in the afternoon."

"The cost... is only half of ours."

Upon hearing this, Zhang Xuhao swayed slightly.

He plopped down in the chair.

despair.

A deep sense of despair.

He originally thought that the food delivery industry was all about who had more people and who did the most aggressive sales tactics.

But he didn't expect that his opponent wouldn't play by the rules at all.

They're using the logic of express delivery to achieve a disruptive attack.

"besides……"

The operations director swallowed hard, avoiding eye contact with the boss.

"I heard that Lin Che just cashed out $5 million from Didi."

"It's all cash."

"He said that any delays will be compensated, and we must increase the speed even if it costs money."

Zhang Xuhao closed his eyes.

rich.

someone.

There is infrastructure.

And then there's that terrifying "delivery + food delivery" reuse model.

This is hardly a makeshift troupe.

This is a mechanized force armed to the teeth.

"Prepare the car."

a long time.

Zhang Xuhao opened his eyes.

His eyes were bloodshot.

"Where to?" the director asked.

"Hangzhou".

Zhang Xuhao grabbed his coat from the back of the chair, his voice hoarse.

"Go see Mr. Ma."

"We can't stop Lin Che."

"We need to find a father who's even more ruthless than him."

outside the window.

The sky over Shanghai was gloomy.

A storm known as "blitzkrieg" has arrived.

And this is just the beginning.