Returning wealthy individuals develop their hometowns and become rich in the 1980s

After everyone finished eating, the women went to clear the dishes, while the men sat there drinking tea, smoking, and chatting. Chen Zailong filled all the small teacups on the tray and gestured, "Have some tea!"

Chen Zaiguang picked up a cup; it was a bit hot, but for a chef like him who spent years tossing woks, it wasn't too bad. After finishing it, he placed it on the tea tray and then looked at Chen Dong, saying, "Dong, I'm planning to resign!"

Chen Dong wasn't particularly surprised. He took another small sip of his tea before asking Chen Zaiguang, "Third Brother, have you thought this through?"

"Well, I've thought it through. I've decided to open a branch in the city center first to test the waters. As for the ingredients, I plan to make them myself, to suit the tastes of the people of Tuocheng," Chen Zaiguang said earnestly to Chen Dong.

Chen Zaixing and the others standing nearby were completely bewildered. "Third Brother, what kind of shop are you going to open? You're going to make ingredients? You're not planning to open a restaurant, are you? If you're going to open a restaurant, why go to the city center? Just open one in Nanshan. I'll treat you to meals at your restaurant from now on."

"I don't run a restaurant, I run a fast food restaurant," Chen Zaiguang corrected Chen Zaixing to avoid him misunderstanding.

"What the heck?" Chen Zaixing asked, puzzled. "Western fast food? I recognize all the words, but I'm a bit confused when they're put together. Third Brother, can you explain it to me?"

"It's America's hamburgers and stuff. It was your third sister-in-law who suggested I open one. I figured I had some spare cash on hand, so I might as well go all out and do it," Chen Zaiguang said. He's no longer the stingy person he used to be. Now that he can make decisions, he talks a lot more.

"Hamburgers? That's great, Third Brother. When I went to America, Little Chicken dragged me there for a while. If you're going to open one, I think it's a good idea," Chen Zaixing said with a smile as soon as he heard it was hamburgers.

"Hamburgers, there are hamburgers!" Little Rongguo heard the adults talking about hamburgers and rushed over like a little piglet smelling the aroma.

Little Chen Hui looked up and asked, "Third Uncle, are you going to open a hamburger shop? That's great! Then I can eat hamburgers every day! Yay!"

"Yay! We can eat hamburgers every day!" Xiao Rongguo jumped up and down with his brother, overjoyed.

Chen Zaiguang watched the two mischievous boys jumping around with a smile, and asked Chen Zaiguang, "Third brother, if you've thought it through and really want to do it, then go for it. Do you have enough money?"

"That should be enough. I can't possibly lose all 360,000 yuan of my money to open a store," Chen Zaiguang said, making a rare joke.

"Not enough, 360,000 is far from enough," Chen Dong said, waving his hand. "Third Brother, the fast food industry is all about rapidly expanding the market. I have a suggestion for you, let me tell you what you think."

The others all looked at Chen Dong, and even Chen Zaisheng put down his teacup, waiting for Chen Dong to make his suggestion. Chen Dong said slowly, "Your Huaxingsheng Supermarket will be tied to Third Brother's fast food restaurant. Open a Huaxingsheng Supermarket in the most conspicuous location on the first floor, and reserve a store for Third Brother."

"Third Brother, you need to open a store in the city. You can also ask Fifth Brother to set aside a store for you at the already opened Huaxingsheng Supermarket. In my opinion, we're all brothers. Your 360,000 yuan is just a small-scale operation. If you want to grow bigger and stronger, you need to cross-shareholding."

"How does cross-shareholding work?" Chen Zaisheng asked.

Chen Dong said to Chen Zaiguang, "The fund will provide you with an initial investment of three million, representing a 20% stake. Further investments will be made depending on the store's performance. Huaxingsheng Supermarket will exchange 15% of its shares for a 20% stake in Brother San's Fast Food Company, leaving you with 60% for yourself. What do you think of my proposal?"

Chen Zaiguang's eyes lit up, and he immediately nodded, saying, "Okay, let's do it according to Adong's suggestion. That's very good."

Chen Zaisheng put down his teacup, adjusted his glasses, and said, "A Dong's idea is correct. Fast food restaurants and supermarkets are complementary businesses. Supermarkets bring in customers, while fast food restaurants solve the problem of eating. Cross-shareholding can bind interests together and avoid disputes over rent and profit sharing in the future. I also think it's a good idea."

Chen Zaixing's mind was racing, and his hand unconsciously picked up the cigarette pack. He was pondering whether exchanging 15% for his third brother's 20% was a profit or a loss.

Don't think Chen Zaixing is scheming. There's no father-son relationship at the gambling table, let alone between brothers. The same applies to the business world. Chen Zaiguang looked at the silent fifth brother, who was lost in thought, and kicked him. "What do you think?"

"Sure, Huaxingsheng will exchange 15% for India's 20%!"

"Alright, since you have no objections, the most urgent thing now is to come up with a catchy and memorable name for this fast food restaurant. Third Brother, have you come up with any names? Share them so we can all have a suggestion," Chen Dong said, taking the cigarette Chen Zaixing offered him.

"Uh... I can't come up with names. My father even came up with Rongrui's name for me," Chen Zaiguang said with a chuckle, scratching his head. He could cook, but he really couldn't come up with names.

"You all think about it, let's brainstorm together," Chen Dong said, looking at the others, preparing to use collective wisdom to come up with a catchy and memorable brand name.

"Call it 'Kende Chicken'!"

Upon hearing Xiao Rongguo's voice, Chen Dong suddenly felt that the name was somewhat familiar, yet it also sounded quite good. Chen Zaixing laughed heartily, patting his silly son's head, "Not bad, you're not useless after all, you don't just eat without putting in any effort."

"Hahaha!"

Chen Zaisheng also laughed and said, "Rong Guo's name is good, 'Ken De Ji' (啃得鸡), it's catchy and easy to remember. Hey, I've got the trademark in mind, how about we use Rong Guo holding a fried chicken as the logo!"

Looking at the chubby, tiger-headed little Rongguo, everyone could already imagine him hugging a fried chicken and munching on it. Little Chenhui clapped his hands and said, "Great, great! Little brother is very cute and chubby. Auntie said that little brother looks very endearing and adults will like him."

Chen Zaiguang immediately made the decision, "Then let's use the name 'Ken De Ji' and the trademark 'Rong Guo Bao Ji'."

"We can also make 'Rongguo Fried Chicken' sometime! I love fried chicken the most!" Little Chen Hui said, shaking his head. Little Rongguo replied innocently, "But I don't know how to fry chicken!"

"Hahaha!"

Chen Xiangui smiled and beckoned the two little rascals over, holding one in each arm on his lap. "You two are truly the little gods of wealth for the Chen family. You've solved the problem that's been troubling the adults in no time."

"Hehe," Xiao Rongguo stuck out his tongue and whispered to his grandfather, "No, actually I like to eat fried chicken. I always go to eat fried chicken with my brother in America."

"You two little gluttons!"

Chen Zaisheng quickly sketched a silhouette in his notebook. Although it was just a rough outline, it still looked quite harmonious with the words "Kende Chicken".

"I'll find a few college students studying art, pay them a little something to make it look nice, and that'll be it!"