Returning wealthy individuals develop their hometowns and become rich in the 1980s
Chapter 392 You need to first identify its target audience
At this moment, the sun was rising in the east, and the radiant sunlight shone on Chen Dong, who was squatting in front of the maintenance area, casting a long shadow on the cement ground, making him look like a giant.
Fan Guotao looked at Chen Dong and carefully considered the meaning behind Chen Dong's words. Shanghai Automotive is Shanghai Automotive, and Shanghai Automotive Volkswagen is Shanghai Automotive Volkswagen. They are two different things. Shanghai Automotive can take 17.5%, but Shanghai Automotive Volkswagen cannot take a penny less.
"Mr. Chen, well," Fan Guotao said with a wry smile, "Shanghai Automotive Volkswagen also has shares in Shanghai Automotive, do you think we could reduce the amount a bit?"
Chen Dong stood up, dusted off his knees, looked at Fan Guotao, his gaze calm but his words sharp, "Fan, Shanghai Automotive's shares are Shanghai Automotive's shares, and Xiaochi's technology is Xiaochi's technology. You're using my technology to partner with Volkswagen to build cars, and the resulting cars are going to compete with my 'Night-Shining White' for market share. Tell me, shouldn't I lower my standards?"
Fan Guotao was speechless. Of course he knew the logic, but he was the deputy factory director of Shanghai Automotive and also the Chinese representative of Shanghai Automotive Volkswagen. Both sides were his flesh and blood, and it would hurt to cut either side.
He sighed, took the official seal out of his pocket, weighed it in his hand, and said, "Fine, 20% it is, sign!"
Chen Dong laughed, looking at Fan Guotao's bitter and resentful expression, and patted him on the shoulder, "Fan, don't look like that. Is 20% a lot? Think about it, without our Xiaochi technology, with just that crappy Volkswagen Santana from Shanghai Automotive, how could you possibly compete with our Xiaochi 'Night-Shining White' in the market?"
"What's a 20% licensing fee compared to the entire market?"
Chen Dong didn't give Fan Guotao a chance to continue his rambling. He beckoned to his secretary, Qu Cai, and said, "Qu, take Director Fan and Mr. Thorne to Second Brother's place. The contract is ready. Let them take a look. If there are no problems, sign it. After that, have Third Brother prepare a banquet. I'm inviting Director Fan and Mr. Thorne to lunch."
"Okay, Mr. Chen, are there any requirements for the banquet?"
"You should ask your second brother to ask Thorne what he can't eat, so that he doesn't end up in the county hospital after a meal," Chen Dong said with a laugh, then turned to watch Lando and the others tinkering with the Shadow 500RR.
Next to the repair area, the black Shadow had been almost completely dismantled, leaving only the chassis and engine standing alone. William squatted beside it, holding a wrench, unsure of where to start. Wall walked over, took the wrench from him, and pointed to a bolt on the left side of the engine. William suddenly realized what it was and quickly went to tighten it.
These two drivers, one steady and the other aggressive, complement each other perfectly. Wall is a veteran who knows when to go fast and when to go slow, while William is a newcomer who only knows how to go fast. But sometimes, going fast isn't necessarily a good thing.
"Will," Chen Dong called out to Landau, "before the South African race, have Waldo mentor William. Cornering technique can't rely solely on talent."
Landau nodded. "That's what I think too. William's entry into the corner was too sharp, which resulted in a loss of time when exiting the corner. Wall is very experienced in this regard."
Chen Dong stood up, stretched, and said, "Alright, you keep an eye on things here. I'm going to take a look around the factory area."
"Okay, Boss!"
In the office building, Chen Zaisheng watched as Thorne picked up a pen and signed his name on both the Chinese and English contracts. After Thorne finished signing, Qu Cai carefully put the documents away and placed them on Chen Dong's desk.
"It's a pleasure doing business with you, Mr. Thorne!"
"It's a pleasure doing business with you, Director Fan!"
Chen Zaisheng shook hands with the two men warmly and firmly. Thorne smiled broadly, while Fan Guotao glanced at his watch and said, "Manager Chen, lunch is on me. Let's have a meal at the Tuocheng Yingbin Hotel."
Chen Zaisheng smiled and shook his head, saying, "No, no, Mr. Fan, Mr. Thorne, the canteen is all set. The food is just as good as the chefs at the State Guest House. We'll eat right here at the factory."
"Oh, okay then. Mr. Thorne and I will take a look around your factory area first," Fan Guotao had no choice but to go along with the host's suggestion.
"Xiao Qu, you take Director Fan and Mr. Thorne for a walk around the factory area," Chen Zaisheng gestured to Qu Cai, who nodded to indicate that he understood.
"Okay, Mr. Chen."
Chen Dong strolled around the factory area and walked to the factory canteen. Thinking he had nothing to do, he went in to see what the employees were eating for lunch and also to order a dish for himself.
Chen Zaiguang, who was preparing food in the cafeteria, put down his cleaver and came out of the kitchen when he saw Chen Dong enter. "Ah Dong, what brings you here? Is there anything else planned for the lunch feast?"
"It's alright, Third Brother, I was just taking a look. How about adding an extra dish of twice-cooked pork for lunch? I've been craving your cooking lately," Chen Dong said, looking at Chen Zaiguang's apprentices in the kitchen with his hands behind his back. When the young men saw their boss, Chen Dong, coming over, they became a little more careful when chopping vegetables.
"Okay, that's easy," Chen Zaiguang nodded in agreement, then lowered his voice and said, "Adong, I have something I'd like to ask for your opinion on."
"What's wrong, Third Brother?" Chen Dong said, seeing that Chen Zaiguang had something to say, so he led him out of the cafeteria. Once they reached the cafeteria entrance, Chen Zaiguang finally spoke, "Now that we've separated the family, I have a few hundred thousand yuan left. Your sister-in-law is encouraging me to open one of those hamburger shops. I've never done any business before, so I wanted to ask you, Dong, what do you think? Is this business feasible?"
"Third Brother, let me ask you, who do you think would eat this hamburger fast food?" Chen Dong didn't answer Chen Zaiguang's question directly, but instead asked this question in return.
Chen Zaiguang frowned and pondered for a long time. He had spent more than ten years honing his skills in the kitchen and was completely clueless about business matters. When Chen Dong asked him this question, Chen Zaiguang really couldn't answer and could only shake his head.
"Only middle-class families with spare money can afford to try these new Western fast food options. Do you think our Nanshan District has the resources to support you in opening a fast food restaurant and keeping it afloat?"
Chen Zaiguang thought about it and realized that although Nanshan District was a special economic zone, most people's monthly wages were still only fifty or sixty yuan. Moreover, although the issuance of ration coupons had begun to be gradually abolished, the goods in the supply and marketing cooperatives and department stores were gradually increasing, and people's enthusiasm for consumption was very high.
But Chen Zaiguang thinks it's unlikely that he would take his children or family to eat these Western-style hamburgers every day or every few days.
"Let me be frank with you, Third Brother. Our Tuocheng doesn't have the conditions right now for you to revitalize this burger shop. Even if it does open, people will only come once or twice out of curiosity, and then your shop will be deserted."
"Ah Dong, so you mean you're not going to open it?"
"No, you can open one, but not in our Nanshan District. You have to open one in the city center, in Huadu District, or in Shenzhen City," Chen Dong advised. "To put it bluntly, your hamburger is a Western fast food that people want to try something new. You need to find out your target audience first."
"You should open your shop in the city center first. Once business takes off there, you can gradually expand to the districts. Do you understand?"
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