Returning wealthy individuals develop their hometowns and become rich in the 1980s

Li Jiacheng picked up his teacup, took a small sip slowly, and then continued, "What you need to do is not just build the properties and sell them; you need to consider the residents' feelings and convenience!"

"Your twenty acres of land are next to your family's supermarket, which is an advantage, but you have to think clearly. A supermarket is a supermarket, and a residential community is a residential community. The customers of the supermarket and the residents of the community are not exactly the same thing."

"You have to make people feel that living in this community is convenient, comfortable, and prestigious."

Seeing Chen Zaixing's thoughtful expression, Li Jiacheng slowly asked, "Do you know what it means to have face?"

"Uncle Li, do you mean the house is beautifully built inside and out?"

"That's only one aspect," Li Jiacheng shook his head. "The real face comes from who lives in your neighborhood. If it's full of officials and wealthy people, then others will naturally think that being able to live in your neighborhood is a sign of status!"

"What we desire but cannot obtain is often the most desirable; what we get too easily is often not valued."

Chen Zaixing's eyes lit up after hearing this, feeling as if he had grasped something. Li Jiacheng continued, "A qualified real estate developer, when creating a project, must first make the target customers feel that this is what they want, rather than trying to make everyone happy by settling for less!"

"I've heard that China is currently undergoing economic reforms. For the residential community you're developing, you first need to identify your target demographic. The people who can afford to buy houses in your community won't be farmers or factory workers; they must be people who have access to the outside world."

"Once you've identified your target customers, when you're building apartments in the community, you have to be careful not to stick to the rigid, dogmatic approach you used to take when building office housing," Li Jiacheng said, getting up and walking to his desk, where he picked up a brochure and placed it in front of Chen Zaixing.

"This is a promotional brochure for our company's project, please take a look."

Chen Zaixing took it and opened it. Inside were exquisite floor plans, with living rooms, bedrooms, kitchens, and bathrooms, each clearly marked. What surprised him most was that some floor plans even included furniture, making it easy to see what a bed would look like in a room or what a sofa would look like in a living room.

Chen Zaixing looked up at Li Jiacheng in shock. Li Renfa, who was next to him, also came over, his eyes wide with amazement. He kept exclaiming, "This is amazing! It's so clear when you draw it like this. Zaixing, we can learn to do it like this too."

Li Jiacheng chuckled, took out a cigar box from under the coffee table, cut off two cigars, and handed them to Chen Zaixing and Li Renfa. "Before the house is built, you need to let people know what the future house will look like. Although people can imagine it themselves, a direct demonstration is a hundred times better than having someone give you flowery descriptions!"

"Show them the models and brochures; the more concrete their imagination, the more willing they are to pay to stay here!"

Chen Zaixing was overjoyed, excitedly flipping through the picture albums page by page. "Uncle Li, this trip was truly worthwhile! I've really broadened my horizons today!"

"These are nothing, just the basics. Take them back and study them carefully," Li Jiacheng said, puffing on his cigar. "Ah Xing, the real estate business is very complex! If you don't handle one link well, you might lose everything."

"So I have a few suggestions for you. First, don't be greedy and start small. Second, don't rush and take it slowly. Third, don't try to get fat in one bite and take it one step at a time."

Chen Zaixing nodded solemnly, "Uncle Li, I'll remember."

Li Jiacheng looked at Chen Zaixing with a hint of admiration in his eyes, "Young people need to be patient, listen to advice, be cautious in their investments, and ask your cousin A-Dong if you don't understand something."

Chen Zaixing nodded to each of them, and the two chatted about the recent situation and development of Tuocheng. Chen Zaixing answered in detail, and before they knew it, they had been talking for more than an hour. When the female secretary came in to tell Li Jiacheng that there were guests visiting, Chen Zaixing got up to leave.

"I'll have someone take you to see some of my properties. You can't understand the intricacies just by looking at the brochures," Li Jiacheng said, quickly instructing his female secretary to arrange for someone to take Chen Zaixing and Li Renfa to see the properties as Chen Zaixing and Li Renfa were about to leave.

"After I finish watching, I'll come to Uncle Li's house for a casual dinner tonight."

"good!"

While Chen Zaixing and Li Renfa were looking at properties and learning in Hong Kong, several leaders from the central government arrived in Tuocheng and specifically requested to visit Chen Dong's Jinbu Automobile Industrial Park. Zhou Haimin personally called Chen Dong.

At this point, the Jinbu Automotive Industrial Park has entered the final sprint stage. The equipment in each workshop has basically arrived, and the overseas engineers who have been hired are followed by more than a dozen Chinese engineers from Xiaochi Automotive to learn from them.

These overseas engineers were all hired by Chen Dong at high prices from Switzerland, Germany, and other places. As the saying goes, heroes don't ask about their origins, and equipment doesn't ask about its source. These overseas engineers don't know how the equipment in Tuocheng came about, nor do they want to know. They have all signed confidentiality agreements, and if they breach the agreement and leak information, the penalties could bankrupt them on the spot.

After they finish debugging the equipment, they will not leave and return to their home country immediately. Instead, they will continue to be hired by Xiaochi Motors as consultants and experts, with annual salaries starting at hundreds of thousands of US dollars!

The dozen or so intern engineers, who graduated from various polytechnics in China, were transferred from all over China through Chen Dong's connections with Wang Huaimin of the Nanshan Institute. Although they were only intern engineers, each of them had already had three or four years of work experience.

At that moment, Chen Dong was in the engine workshop when his secretary, Qu Cai, came over with a phone. "President Chen, it's Secretary Zhou on the phone."

"Hello, Secretary Zhou, this is Chen Dong," Chen Dong said, stepping out of the workshop with the phone in hand. "What instructions do you have, Secretary Zhou?"

"Haha, Zai Dong, I didn't give any instructions, I just wanted to call and tell you that Huang Bin, the Minister of Industry from the Central Committee, and some accompanying officials arrived in Tuocheng this afternoon. They specifically asked to come and take a look at your Xiaochi Motors. Zai Dong, what's the situation on your end?"

"Everything is progressing steadily. The equipment debugging work will be completely completed by the end of this month, and the engine workshop will start trial production next month," Chen Dong said with a chuckle.

"Great, that's good. Once Minister Huang arrives, I'll go with him to the Jinbu Industrial Park tomorrow. Your Xiaochi Motors is a calling card for our Tuocheng. Whether the central government can provide further preferential support in the future depends on you!"

"I will definitely do a good job in receiving you, don't worry, Secretary Zhou!"