Returning wealthy individuals develop their hometowns and become rich in the 1980s

Many policies were introduced with good intentions, but unfortunately, local officials had many ideas and acted swiftly and aggressively, only to find that their original state-owned automobile brands were gone and they had become "contract manufacturers" for foreign companies.

"I'll figure out the qualification issue myself," Chen Dong said, glancing at Lu Yuanshan. "How's the land acquisition going in Jinbu?"

"There are no obstacles at all. When the villagers of Jinbu Township heard that an automobile industrial park was going to be built in their area, they not only gave it their all, but also actively participated in the city's construction bureau's recruitment efforts. Currently, the entire project is progressing smoothly without any problems. It should be completed according to your blueprints, Mr. Chen, in as little as six months!"

"Okay, in that case, I can start shipping the equipment." Chen Dong's words made Lu Yuanshan frown. Why did Chen Dong sound so confident that he could get the car production qualification documents done?

Lu Yuanshan was worried that if Chen Dong failed to get the documents processed, the equipment would be left to gather dust in the factory after it was delivered, which would not only seriously affect the workers' morale!

After seeing Lu Yuanshan and the others off, Chen Dong and Fang Guotai returned to the office. In front of Chen Zaiguang and Chen Zaisheng, Chen Dong asked Fang Guotai, "Guotai, what do you think? Are you interested in investing in my car company?"

Fang Guotai had obviously heard what Lu Yuanshan had said earlier. As for the car company that Chen Dong was going to start, it didn't even have the necessary qualifications. He didn't know whether it would be a joint venture with a state-owned car factory in China or something else. So he didn't dare to directly agree to invest.

Fang Guotai could only say tactfully, "Tony, I'm not very knowledgeable about cars. I'd like to look into other industries!"

"Okay, it's good to be cautious," Chen Dong understood Fang Guotai. If it were him, he wouldn't dare to blindly invest money in an uncertain project given the current unclear situation.

But Chen Dong now has a system, and with the system backing him up, there's nothing he wouldn't dare to do before. So, with Fang Guotai, Chen Zaiguang, and others present, Chen Dong took out the car design he had commissioned from his briefcase and placed it in front of everyone.

"As the saying goes, three cobblers with their wits combined can outwit Zhuge Liang. Come on, all of you, help me take a look," Chen Dong said, pulling out several documents. "What should I name my car company?"

Swift!

Speed!

aurora!

These three were carefully selected by Chen Dong from numerous names. Looking at the three, Chen Dong asked, "What do you think? Which one is suitable?"

"Let's call it AuraCharge. You can also translate it into English as 'meaning'," Chen Zaisheng said. Chen Dong raised an eyebrow and looked at the other two, waiting for their choice.

Fang Guotai chose the name Aurora, explaining, "I think it's a simple name, and most importantly, easy to remember!"

"Brother, which one do you think is better?"

"I agree with my second brother's choice, I think Xiaochi is good," Chen Zaiguang said, going with the flow. Actually, if he had to choose, he felt that none of the three were very good.

"Second brother, why do you think the name 'Xiaochi' is good?"

Chen Zaisheng adjusted his gold-rimmed glasses and said slowly, "According to the ancient Chinese dictionary, 'xiaoliang ma' (骁良马) means brave and intelligent. Aren't our modern cars just like the horses of ancient times?"

"I believe that a car company needs a spirit, the spirit of a horse—a spirit that travels a thousand miles a day without fatigue, traversing treacherous paths as if they were flat plains!"

"I think the Aurora is too straightforward and monotonous, lacking grandeur," Chen Zaisheng said, picking up a pen and writing the character "马" (horse) in seal script on the document before pushing it towards Chen Dong. "Let's use Chinese characters for the car logo. A car made by Chinese people, a car logo made by Chinese characters—that's impressive!"

Chen Dong's eyes lit up, and even Fang Guotai couldn't help but lean over and pick up the document. He added a square frame to the seal script character "horse" written by Chen Zaisheng, instantly making it look more sophisticated.

"Perfect! Absolutely perfect!"

Fang Guotai couldn't help but praise it, looking at Chen Dongdao, "I think this car logo is absolutely perfect. Your second brother wouldn't happen to be a design student, would he?"

Chen Zaisheng smiled and shook his head, saying, "I studied humanities; painting is just a hobby of mine."

"Now that we have the car logo, it seems we have no choice but to choose the name 'Xiaochi'," Chen Dong said, picking up the "horse" character that Fang Guotai had framed and finding it increasingly pleasing to the eye.

"Zai Dong, I've already thought of a brand slogan for you, like Du Fu's line, 'With such a swift steed, one can roam ten thousand miles!' What do you think!" Chen Zaisheng added, "And I've even thought of the car model names for you: BMW series, Red Hare, Dilu, Jueying, Wuzhui, and Zhaohuang Feidian!"

"There are so many BMWs in history that we can name them," Chen Zaisheng said, becoming more and more excited. "We can create various models of cars based on the series. For example, Red Hare was famous for its speed in history, so we can name it after a future performance sports car. Dilu protected its master, so we can make a commercial vehicle from it. And the name Jueying is perfect for a motorcycle!"

"interesting!"

Chen Dong nodded in agreement. He also felt that his second brother Chen Zaisheng's brainstorming was a stroke of genius. After hearing what he said, Chen Dong's future prospects in the automotive industry became much clearer.

He stared at the character "horse" enclosed in a box on the document, as if he could see it raising its head and neighing, poised to leap out of the box's confinement. His second brother, Chen Zaisheng, not only helped solve the brand naming and logo design, but also injected a spirit into the future Xiaochi Motors!

"One can roam freely for thousands of miles!"

Chen Dong repeated the poem in a low voice, his finger lightly tapping the character for "horse." "Okay, let's call it 'Xiaochi,' and we'll use that for the car logo."

He raised his head, his eyes shining with a determination he had never shown before. "Second Brother, you didn't just give us a name; you gave our future Xiaochi Motors a Chinese heart and a backbone of steel."

Fang Guotai's previously hesitant gaze now held a newfound warmth. Although he didn't understand car manufacturing, he did understand the power of culture and branding.

This concept, imbued with the charm of Eastern aesthetics and the depth of historical culture, instantly elevated the entire project's stature, transforming it from an uncertain industrial plan into a vibrant undertaking that might embody a certain spiritual symbol.

"Tony," Fang Guotai pondered, "if we can really follow this line of thinking... perhaps I can reconsider investing in your company."

Chen Dong smiled but didn't reply immediately. Instead, he carefully put away the document with the word "Xiaochi" and the seal script character for "horse." "Guotai, your caution is correct, but some things can't be done just by looking. We have to do them together. Let's take the first step."

"I won't hide it from you, I have a way to get China's automobile production license. Cooperating with me won't let you down!"