As for publicity.

Li Tian did not pay for the game.

Instead, they gave the new models away for free to Chang Yuan, Chen Yufei, Kong Man, and several ladies from Li Siwen's in-laws' family.

These people are living advertisements as long as they show up at work in well-fitting new clothes.

They not only gave away free GG (game over), but also attracted a lot of people to support them.

Compared to the cost of GG (Golden Got Talent), the money spent on these clothes is negligible.

Du Juan is a grateful person, and she continues to send gifts every time new clothes are released each season.

Those people are all wealthy, so naturally they wouldn't take it for free.

They helped me a lot, both openly and secretly.

For example, with Li Siwen's sister-in-law Zheng Ying around, the industry and commerce bureau and the tax bureau never caused any trouble.

The factory finally found a new path based on precise positioning.

"Auntie, please make sure to control the quality. Our brand has just gained some recognition and is still very fragile."

Dujuan quickly responded.

"Those two quality inspectors are very thorough, and I will also conduct spot checks from time to time."

"Tian Tian, ​​several shopping malls have contacted us recently, wanting to provide them with counter space."

Li Tian smiled.

"This is a good thing. Even the best wine needs advertising. Our brand isn't well-known yet, but people trust brands that come from shopping malls more."

"However, can our production keep up? We can't expand blindly; supply shortages are also a risk."

Du Juan flipped through her notebook.

"This is the matter I wanted to discuss with you today: we need to expand production."

Li Tian nodded.

Expanding production is also imperative.

And we also need to hire people.

We need to recruit people who are capable in all aspects.

Once the factory is big enough, we'll be selling to all over the country.

"Aunt Du, if we can't recruit college students, we can recruit more high school students."

"Those who like to draw can be trained to become designers, those who are good at talking can go into sales, and those who like cutting can be kept as pattern makers. No experience is fine, we can train our own talent."

Du Juan laughed. No matter how badly a college graduate does at work, he's still a government official.

Nobody wanted to work in a private factory.

Recruiting high school students is feasible.

After all, only a minority can get into university, and high school students are already quite well-educated.

The more a factory develops, the more problems it exposes.

Whether it can continue in the long run remains to be seen, and there are still many hurdles to overcome.

All the current clothing designs were drawn by Li Tian.

Li Tian went to great lengths to draw the styles that later generations had seen.

I studied painting seriously for two years.

Although I may not become a painter, drawing clothing sketches is no longer a problem for me.

Her design drawings are charged per drawing, separately from her profit sharing and salary.

The results achieved after two years are certainly worth the money.

Du Juan is neither stingy nor scheming in these matters.

Li Tian and his sister also sincerely offered suggestions and ideas for the factory.

Since they started working together, they have never argued.

"When you get to university, you can ask fashion students to create some design sketches. One person's aesthetic sense is still limited. If we want to expand the market, we need to broaden our styles."

Li Tian did not refute.

She's just a conduit for inspiration; what happens when she runs out of her stock?

Finding professionals in universities is a steady path to development.

"Auntie, once we find a suitable candidate, I will step down."

Du Juan, fearing that Li Tian might misunderstand, gently patted her.

"I'm not trying to fire you. Your designs are our factory's crown jewels. Basic work suits will always be the mainstream. What we need to improve are the fabrics, cuts, and workmanship."

"Even if counterfeit products appear on the market, their quality is immediately apparent."

Li Tian thought this was true, but only temporarily.

It shouldn't be long before others sense the business opportunity; counterfeit products are cheap and of good quality.

We need to take advantage of the few competitors to build brand awareness.

What makes those luxury clothes from abroad, which cost tens of thousands of dollars, so expensive?

Besides the exceptional quality, there are various soft costs.

Fashion shows, celebrity endorsements, and top-tier magazines like GG—all these brand recognitions are achieved by burning through huge sums of money.

High costs, coupled with deliberate marketing, have materialized social classes through commodities.

Many young people in later generations would rather cut back on food and clothing to buy one or two luxury items to show off, but there is really no need for that.

Ordinary people can't afford that kind of prestige.

Different social circles don't need to be forced to merge.

For truly wealthy people, even carrying a woolen sack can be considered fashionable.

These ideas were too advanced, so Li Tian simply said a few words.

The two ate and chatted, and when they had finished talking, Li Muchen came out of the study.

The general ledger was placed directly in front of Du Juan and Li Tian.

He's good at math, so he only needs to learn some accounting knowledge on his own.

"The net profit for the first half of the year was 118653 yuan, an increase of 22.3% compared to the second half of last year."

Earning over 200,000 yuan a year was something Du Juan never dared to dream of before.

Looking at the string of numbers, it's as if I can see those stacks of banknotes.

Fortunately, this wasn't the first time she'd seen such a large number, so Du Juan remained calm.

"As usual, half will be kept to expand production, a quarter will be used as reserve funds, and the remaining quarter will be distributed as dividends."

Li Tian had no objection.

They're here to build a career, not to make a quick buck and then split the profits.

There can't be no money in the books.

Workers should also receive the benefits they are entitled to.

How to unite people's hearts and minds?

It has to be real, tangible benefits.

"Auntie, the hottest days of summer are just around the corner. We need to make sure there are enough electric fans in the workshop and also prepare some cooling items for the workers."

Du Juan never treated them like children, and she would communicate with them on an equal footing whenever she had any thoughts.

"Yes, I'm planning to do that too. Starting next month, I'll eat an ice pop every day and also prepare some Ten Drops Water (a traditional Chinese medicine for treating ailments).

"When it gets too hot, we'll stop work for a few days."

Li Tian had no objections.

Li Muchen usually just listens, and only speaks up when he has an idea.

After finishing their business, Du Juan patted Li Muchen on the shoulder.

"The news about your father has spread throughout the compound. Don't pay attention to what those people are saying."

"Don't advise others to be kind if you haven't experienced their suffering yourself; those are just people who talk without understanding the pain they're going through."

It's true what they say: good news doesn't travel far, but bad news travels fast.

It's hard to find any real secrets.

Li Muchen didn't explain further, only offering his thanks.

Li Tian didn't say anything, not because she didn't trust Du Juan, but because there was no need to go into such family matters with outsiders.

Du Juan understands, so there's no need to explain further.

After they finished their business, Yuan Jun released Yuan Shuyao.

"Sister Tian is so great, she's going to college already. Brother is so stupid, he's only taking the high school entrance exam."

"I want to be as amazing as Sister Tian when I grow up."

His younger sister's knife pierced Yuan Jun's heart, and he was too embarrassed to speak.

Li Tian gently rubbed Yuan Shuyao's head.

"Your brother always gets first place in exams, how is he stupid? He studies more thoroughly than I do."

Yuan Jun smiled and pulled Li Muchen aside to talk.

On Monday afternoon, Wang Minghan delivered the items requested by the Li family, along with 50,000 yuan.

On Tuesday, Li Yuanchao took leave and took Li Muchen to the hospital.

He didn't do anything wrong, but the matching result was still a mismatch.

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