Entertainment: A whirlwind marriage with a fairy-like mother at the start!

The video of Liu Qianqian singing "Yi Jian Mei" a cappella at the press conference was uploaded to YouTube and Facebook by Old Mike's team after English subtitles were added.

The results were even better than expected.

The reason is simple—Liu Qianqian has already accumulated a group of loyal fans overseas through her cameo appearance in a Hollywood blockbuster and videos of her concert at the Bird's Nest.

These people got to know her face through the big screen, fell in love with her songs through her concerts, and now they see her "down-to-earth" side through this video.

A stunningly beautiful woman from the East, dressed in a sharp black suit, sat solemnly at the press conference. Suddenly, she opened her mouth and sang a Chinese old song with a profound and slightly melancholic feel.

This contrast perfectly hit the funny bone and cute spot for Western netizens.

The video garnered over 10 million views on YouTube within 48 hours of its release.

The comments section has an extremely uniform style—

"She actually knows such a classic song! Crystal Liu is one of us!"

"Wearing a suit and singing old Chinese songs—what a wonderfully unexpected and endearing contrast!"

"Wait a minute, the video title says she has a new movie coming out soon? About a female warrior?"

Underneath this last comment, Mike's team had already arranged for someone to reply with the link to the Mulan trailer.

A silky smooth drainage.

The news of Mulan's North American release date has thus caught this wave of popularity.

The most upvoted comment in the comment section—

"Is this the girl who sang at the Bird's Nest? Is she going to play an ancient Chinese female warrior? Okay, my wallet is ready."

……

July 1st.

Mulan was released globally simultaneously.

Domestically, Xianyu Entertainment's marketing and promotional machinery is operating at full capacity.

Wanda Cinemas allocated 38% of its screenings. While other cinema chains weren't as generous as Wanda, none dared to neglect them.

The reason is simple—produced by Saltyfish Entertainment, directed by Xu Anhua, starring Liu Qianqian, and with music by Hans Zimmer.

With this lineup, if the scheduling manager dares to be negligent, he'll be summoned for questioning by his boss the very next day.

First-day box office: 35 million.

This number isn't the most explosive for Xianyu Entertainment, after all, the story of Mulan is well-known in China, and the audience's expectations were extremely high. Many people went to the theater with the mentality of "let's see what Xianyu Entertainment can do."

But word-of-mouth exploded on the first night.

It received a Douban rating of 8.4.

The audience's reviews were surprisingly consistent—

"Finally, someone made a Mulan movie that isn't idiotic."

"Liu Qianqian's horseback archery scenes were not done by a stunt double! That long take of her charging into battle alone gave me goosebumps in the theater."

"Xu Anhua truly lives up to his reputation. There isn't a single superfluous shot in the entire film; every frame tells a story. Li Xuejian's portrayal of Hua Hu, especially the scene where she tries on her armor, made me cry buckets."

"In the final scene where Mulan retires from the army, not a single person spoke. Liu Qianqian's performance was superb."

Word of mouth spread extremely quickly.

The next day, box office revenue defied the trend and rose to 45 million.

On the third day, fifty million.

Opening week box office: 250 million.

........

Salty Fish Entertainment Headquarters.

Yang Nuo walked into Yu Le's office holding the box office report, her smile almost overflowing.

"Mr. Yu, at this rate, breaking 500 million in total box office revenue is a certainty!"

Yu Le glanced at the report and put it aside.

"What about overseas?"

Yang Nuo turned to the next page.

"In the first three days of the North American season, it grossed... $21 million."

This number, for a film with entirely Mandarin dialogue telling an ancient Chinese story, can only be described with one word—

unprecedented.

It's worth noting that Jet Li's "Hero" only grossed $18 million in its opening weekend in North America.

Yu Le leaned back in his chair and tapped his fingers twice on the table.

"What did Old Mike say?"

"Old Mike said that the three major AMC theater chains were very cooperative with the film scheduling. The occupancy rate reached an astonishing 65% on the opening weekend." Yang Nuo flipped through her notebook. "Among the audience, Asians made up about 40%, whites made up 35%, and the rest were Latinos and African Americans."

Audience composition data is what Yu Le truly cares about.

This means that more than half of the non-Asian North American audience paid to go to the cinema to watch a movie entirely in Chinese.

"What about overseas film reviews?"

Yang Nuo took out a printed summary of an English film review.

Rotten tomato freshness rating: 89%.

Variety magazine: "Xu Anhua uses Eastern narrative aesthetics to tell a heroic story with universal values. Liu Qianqian's performance is convincing; she proves that she is more than just a pretty face."

The Hollywood Reporter: "This is the best Chinese-language period action film since Crouching Tiger, Hidden Dragon."

The New York Times' review is the most intriguing: "If previous Hollywood collaborations proved that Yu Le could win under other people's rules, then 'Mulan' proves that he can make the world pay the price with his own rules."

..........

That evening, the evening news program "Xinwen Lianbo" was broadcast.

In the last three minutes of the program, the host's clear and articulate voice rang out.

"Recently, the film 'Mulan,' produced by a Chinese creative team, has generated a warm response overseas. The film has not only achieved excellent box office results, but more importantly, it has showcased the core values ​​of 'loyalty, courage, filial piety, and brotherly love' in traditional Chinese culture to the world."

The scene then cuts to Liu Qianqian riding a horse in the movie.

"At the same time, many outstanding Chinese musical works have topped the charts on overseas music platforms. This marks a solid and successful step forward for my country's cultural industry in its 'going global' strategy."

The evening news program on CCTV featured a full three-minute special report!

This is not over yet.

The following day, the People's Daily published a commentator's article on its second page.

The title is extremely eye-catching: "Telling the Chinese story in a language the world can understand."

Although the article did not directly name Xianyu Entertainment, it was full of praise for the "Mulan" and "East Wind" albums.

The authorities intervened and made the final decision.