Entertainment: A whirlwind marriage with a fairy-like mother at the start!

Zhou Jielun stretched out his hand and clasped his two hands together tightly.

"Mr. Yu, cheers." Zhou Jielun picked up the mineral water bottle on the coffee table and raised it solemnly.

Yu Le touched the bottle with him.

Plastic bottles collided, producing a dull thud.

The two men took a sip of water, treating it as a celebratory drink.

Neither Yu Le nor Zhou Jielun are people who enjoy talking.

The specific terms of cooperation will be discussed by both teams later.

……

Mid-January.

Salty Fish Entertainment Headquarters, Third Floor Conference Room.

The long conference table was piled high with folders and USB drives.

The projection screen was playing overseas trailers for three movies.

Red Cliff.

Painted Skin.

CJ7.

These three films were all released in China this year. They were the first batch of films submitted by various companies for overseas release and were the three that passed Yu Le's review.

Yang Nuo stood beside the curtain, holding a laser pointer, and introduced each item one by one.

"Red Cliff, directed by John Woo and starring Tony Leung and Takeru Kim, is a Three Kingdoms-themed film with grand battle scenes and top-notch special effects among domestic films. North American audiences have a certain acceptance of Eastern war films, with 'Hero' and 'Crouching Tiger, Hidden Dragon' already paving the way."

"Painted Skin, directed by Chen Jia, starring Zhao Wei and Zhou Xun. It's an Eastern fantasy romance with a unique visual style and a fast-paced plot, catering to the viewing habits of overseas audiences."

"CJ7, directed and starring Stephen Chow, is a science fiction comedy. Stephen Chow has a certain degree of popularity in Southeast Asia and some Chinese communities in Europe and America, and the family-oriented elements of this film are likely to appeal to a wider audience."

Yang Nuo turned off the projector and looked at Yu Le, who was sitting in the main seat.

"The subtitles and dubbing for the overseas versions of the three films are complete. The marketing and distribution plan for North America is also ready, and we're just waiting for your approval."

Yu Le flipped through the publicity and marketing plan on the table.

Old Mike's team did a very meticulous job.

Red Cliff follows the epic blockbuster route, focusing on visual spectacle and aiming to rival Troy and Gladiator.

"Painted Skin" takes a dark fantasy approach, with the promotional slogan "The Dark Legend of the East," targeting young Western audiences who enjoy vampires and supernatural themes.

"CJ7" takes a heartwarming, family-friendly approach, highlighting Stephen Chow's personal brand and the concept of "alien pets".

Three directions, three playing styles.

None of them copied the domestic marketing and distribution strategies.

Everything was redesigned specifically for the North American market.

Yu Le closed the folder.

"The plan is fine. But we need to add another distribution channel."

He looked at Yang Nuo.

"Have the North American branch register an official Facebook account for Xianyu Entertainment. From now on, all Chinese-language film and television content going overseas will be released through this account, including trailers, behind-the-scenes footage, and interactive content."

Yang Nuo quickly wrote it down.

"Also, find a few North American film and television influencers and sign short-term contracts." Yu Le tapped his fingers lightly on the table twice. "Not the top influencers with too many followers, they're too expensive, and they just do a perfunctory job even when they do."

"Find mid-tier influencers with between 50,000 and 300,000 followers. These people have high-quality content, strong fan loyalty, and most importantly—they need money, so they'll genuinely help you promote your content if you pay them."

Yang Nuo scribbled notes in her notebook.

"Third, burn money to buy users." Yu Le leaned back in his chair, his tone flat. "YouTube pre-roll ads are dead, Facebook news feeds, Twitter trending topics—don't skimp on the money you need to spend."

Yang Nuo looked up and asked the most crucial question: "President Yu, what's the approximate budget?"

"The total overseas marketing budget for the three films is 20 million US dollars."

There was a moment of silence in the conference room.

The middle managers present exchanged glances.

Twenty million US dollars! That's nearly 140 million RMB.

This is a big investment!

But when Yu Le said this number, his tone was as casual as if he were saying, "Buy two pounds of apples for Dongdong."

Yang Nuo took a deep breath and closed her notebook.

"Understood. I'll coordinate with North America right away."

……

Los Angeles.

Saltyfish Entertainment North American Branch.

After receiving the order from headquarters, Old Mike was like he'd been injected with adrenaline.

He called all the marketing staff in the company together for an all-night meeting.

Early the next morning.

The official Facebook account of "Salted Fish Entertainment" has been launched.

The profile picture is the logo of Salty Fish Entertainment – ​​a salty fish with its eyes rolled back, lying on a golden armchair.

The first tweet was a poster.

The poster features the main visual images of the three films side by side in the center.

Red Cliff – Flames burn the river, ten thousand ships set sail.

In "Painted Skin," a woman in red half-covers her face with a veil, her eyes alluring yet revealing murderous intent.

In "CJ7," Stephen Chow is holding the little green alien monster, and the expressions of the father and son are both funny and heartwarming.

At the top of the poster, there is a line of large text.

"FROM THE EAST, FOR THE WORLD."

From the East, a gift to the world.

The bottom indicates: It will be released gradually in mid-February.

At the end of the tweet, Liu Qianqian's Facebook account was specifically tagged.

After this tweet was posted.

Liu Qianqian's fans were the first to react angrily.

On Facebook, the comment section received over 10,000 comments within half an hour.

"Salted Fish? Is this the company behind Crystal Liu?"

"They're releasing a Chinese-language film in North America? That's so cool!"

"Wait a minute, the special effects for that burning warship scene in the first poster look just as good as Hollywood's!"

"Who's that woman in red in the middle picture? She's so sexy!"

"Is that Stephen Chow at the end?! I've seen his kung fu!!"