Yu Le chewed his food and casually took out his phone to look at the real-time data sent by Yang Nuo.

First-day box office: 47 million.

This figure was like a nuclear bomb in the Chinese film market in 2006.

It's worth noting that last year's highest-grossing domestic film, "Curse of the Golden Flower," only grossed a little over 200 million yuan.

On the day "The Devil Wears Prada" was released, it wiped out one-fifth of its audience.

"Yu, are all Chinese people so... reserved in their speech?" Cameron couldn't help but ask, hearing his calm tone.

Yu Le thought about it.

"It's not exactly subtle. It's just that the numbers haven't reached the point where I'd put down my chopsticks."

"..."

Cameron decided to stop talking to this lunatic.

.......

The box office figures exploded the next day.

The Devil Wears Prada's box office rose instead of falling the following day, reaching 53 million.

On the third day, sixty-one million!

In just three days since its release, the cumulative box office has exceeded 160 million!

This achievement might not seem like much in later generations, but in 2007, it was enough to leave the entire Chinese-language film industry speechless.

Because this means one thing—a Hollywood movie, relying on the appeal of a Chinese actress, has overwhelmed all its competitors in the domestic market during the same period!

The film and television section of Tianya Forum.

[It's surpassed 100 million! It's surpassed 100 million! In just three days! Holy crap, it's surpassed 100 million in just three days! My goodness!!]

[Is this box office curve drawn backwards? Why is it going higher and higher? Shouldn't it peak on the opening day and then gradually decline?]

[You don't understand, upstairs! This is called word-of-mouth explosion! The first batch of viewers became enthusiastic advocates, raving about it, and everyone else just followed suit! Our entire department went to see this movie for team building, and afterwards, all the female colleagues were searching for the price of those Chanel boots.]

Sister, wake up! Stop searching! Those boots cost 28,000 yuan each.

[The key point is Liu Yifei's acting! In the car scene, the lady next to me cried so much her makeup was ruined! A young woman not even twenty years old, acting opposite Meryl Streep, and she wasn't intimidated at all!]

Is Yu Le really cursed? Every single artist under his management becomes incredibly famous. Liu Yifei, Xue Zhiqian, Tang Yan, Shu Chang… how does he do it?

Is it possible—and I mean just a possibility—that this person is a time traveler? (Just kidding!)

........

Just as box office figures were skyrocketing and the entire internet was celebrating.

Chanel's official announcement was like a spark, igniting a firestorm in the entire public discourse.

Chanel's official Asia-Pacific account released a high-definition poster.

In the picture, Liu Qianqian is wearing a black tweed jacket, turning her head to the side, her jawline sharp.

The bottom line of small gold-embossed text:

Crystal Liu——CHANEL Asia Brand Ambassador.

The translated meaning is: Liu Yifei, Chanel's Brand Ambassador for Asia.

As soon as the news came out.

The entire Chinese internet was in an uproar.

The moderator of Liu Yifei's fan forum, "Fairy Sister Forever God," posted a thread with only three characters.

I cried.

The two thousand replies below were all six characters long.

I cried too.

I cried too.

I cried too.

.....

The formation was as neat as a military parade.

Immediately afterwards, all sorts of analytical and popular science posts sprang up like mushrooms after rain.

[Let's explain what it means to be a Chanel Brand Ambassador for Asia! This is the first time in history that a Chinese person has been given this title! Finally, we don't have to look at the faces of Korean celebrities anymore! We can finally hold our heads high!]

[A one million pound endorsement fee! That's nearly 15 million RMB! This one endorsement alone is enough to buy two apartments within Beijing's Second Ring Road!]

[The key point isn't the money! The key point is status! Being Chanel's full-line ambassador for Asia means that she'll be included in all of Chanel's future GG shows, fashion shows, and events in Asia. This is practically a god-like status!]

[Upstairs, broaden your perspective! It's not that our fairy-like beauty needs Chanel, it's that Chanel needs our fairy-like beauty right now! Understand?]

[Yu Le's strategy is incredibly ambitious. First, he used the film to gain recognition in North America, then used the North American box office success to boost the domestic market, and finally used the combined domestic and international buzz to secure endorsements from international luxury brands. Each step is meticulously planned and executed. How does this man's mind work?!]

I now strongly suspect that Yu Le is not human, and I suggest that the relevant departments investigate.

Of course, there are also quite a few people who are sour about it.

An account verified as a "senior film critic and defender of film art" published a lengthy article.

The headline is eye-catching: "Is Liu Yifei's Chanel endorsement well-deserved or just a capital frenzy?"

The core argument is this: Liu Yifei is too inexperienced, her acting skills don't justify such an honor, and Chanel chose her purely because they valued the capital behind Xianyu Entertainment.

The post was published fifteen minutes ago.

The first top comment immediately veered the thread off-topic.

[Dude, your title has 32 characters, but you used 17 question marks throughout the entire article. I suggest you go endorse the Xinhua Dictionary first, and straighten out your punctuation before you start pontificating.]

The second top comment is even more amazing.

[I looked through this teacher's past comments. Last month he said Tang Yan's acting was bad, and then "Chinese Paladin 3" broke 3% in ratings. The month before that he said Xue Zhiqian's new song was terrible, and then "Serious Snow" topped the charts for three weeks. Going back further, he said "Crazy Racer" was a bad movie, and then it grossed over 200 million yuan. This isn't an entertainment critic; he's practically an industry jinx, a living trendsetter! I suggest Xianyu Entertainment give him a one-ton medal, so from now on, whoever he criticizes, we'll vote for them!]

......

When Liu Qianqian returned to Wulingyuan carrying large and small bags, she looked radiant.

She was wearing a pair of brand-new white Chanel sneakers, a silk scarf around her neck, and carrying two paper bags with the double C logo.

She looks exactly like a socialite who just returned from a shopping spree in Paris.

As a result, he stepped into a mud pit at the entrance of the camp.

The white sneakers were ruined instantly.

"Aaaaaaaahhhhhh!!"

Liu Qianqian's screams echoed three times in the valley.

Yu Le sat in the command tent without even raising his head.

Liu Qianqian held her little white shoes covered in mud, squatting on the ground, trembling with heartache.

"These are limited edition... there are only twenty pairs in all of Asia..."

Yu Le finally lifted her eyelids.

"Now there are only nineteen pairs left in all of Asia."

"Congratulations, you have made a great contribution to scarcity."

Liu Qianqian stood up through gritted teeth and threw the paper bag in front of Yu Le.

"Dad, this is Longjing tea I brought back for you from Shanghai. It's pre-Qingming, and it's ridiculously expensive."

Yu Le opened the paper bag, glanced at it, and nodded.

"Okay, at least you have a conscience."

He put the tea leaves away, stood up, and patted his trouser legs.

"Go change your clothes. Cameron can't wait; we're filming the scene where you and Jack first meet today."

Without saying a word, Liu Qianqian picked up her suitcase and ran to the dressing room.

Yu Le watched her retreating figure, a slight smile playing on her lips.

This girl can handle being praised, and she can also endure hardship.

Not bad.

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