Zhang Wen's name

Zhang Wen left Gaochun District and prepared to visit Lishui District, the economically weakest district in Jingzhou. On the way, Zhang Wen carefully looked at the information about Lishui District. As a suburb of Jingzhou, Lishui District has to both take over the functions of the main city and achieve endogenous growth; it has to urbanize rapidly and preserve its ecological foundation; it faces the typical contradiction of being "near the suburbs but not the center, with space but lacking elements".

An hour later, the car stopped in front of the Lishui District Government. District Party Secretary Li Wei, District Mayor Xiao Jian, and others greeted them at the entrance. Zhang Wen did not get out of the car but asked them to get in and report on their work.

"Secretary Li, District Chief Xiao, I came here to inspect Lishui District. I saw that Lishui District's fiscal revenue is only 23 billion yuan. What difficulties have you encountered?"

"Governor Zhang, we apologize. The problem we are facing now is that we do not have a pillar industry (Chang'an Automobile has just settled in), and our industrial sector is not strong. We can only rely on green agriculture (strawberry and blueberry) cultivation. Although the scale is large, it is mainly for primary agricultural sales and the value is not high."

"Secretary Li, District Chief Xiao, let's go to your strawberry base first. I've heard of Chestnut Water strawberries and blueberries in the province; they must be quite famous."

"Yes, Governor Zhang."

The group arrived at the Fujia Bian Strawberry Technology Production Base. Zhang Wen was quite impressed by the sheer size of the base; it stretched as far as the eye could see. As soon as Zhang Wen and the others got out of the car, a sightseeing vehicle arrived.

"Secretary Li, District Chief Xiao, your strawberry farm is quite impressive. It's very large, has many varieties, and has even developed into an industry."

"Governor Zhang, our strawberry base covers 2 mu, which can provide our government with a net income of 3 million yuan."

"Secretary Li, District Chief Xiao, have you considered further processing these fresh fruits? I've looked at the information you provided, and your strawberries are all sold as fresh fruit, which has limited value and is a one-off transaction."

"Governor Zhang, we also want to engage in deep processing, but we lack the technology and don't know what to produce that will satisfy consumers."

"I have an idea for you to consider. Our strawberries from Lishui are no worse than others, they just lack a brand. We can plant 1000 mu (approximately 67 hectares) specifically to launch a high-end, healthy, inorganic variety (such as 'Danxue/First Love Fragrance,' 'White Lover/Snow Rabbit,' 'Guduhua,' and 'Albion'). These strawberry varieties have received very good feedback both domestically and internationally. We can use these varieties to open up the high-end market."

"In other areas, we grow high-quality strawberries with good taste. We can sell the high-quality ones to the market, and we can process the average-quality ones into juice, strawberry milk, etc. We can also set up our own factory, which can greatly increase our income."

"Governor Zhang, your suggestion is insightful. Our district was originally planning to expand our strawberry planting base, but we were worried that market saturation would affect our original strawberry sales."

"I understand your desire to increase revenue, but we need to make reasonable plans based on market data. Blindly expanding is too risky. It's better to first establish a national reputation. Let's call our high-end brand 'Sweet Lovers.' All other fruits produced in our Lishui District will be called 'Lishui Selected.' You must control the quality of the fruits entering the market. We will build the 'Lishui Selected' brand based on its superior quality."

"Okay, Secretary Zhang."