The Peninsula chaebol started by rescuing Samsung's little princess.

As early as last year, when Li Haorong first saw "Dungeon & Fighter" in an internet cafe, he wanted to own it!

Unfortunately, at that time, I was just a penniless guy with 100 million won and a photo, and I didn't deserve it at all.

When Shi Guang was just a distributor of "KartRider" in China, he used every trick in the book to get the rights. In the end, he only managed to win the game by relying on Li Yinxin as a cheat!

However, things are different now.

He owns the number one social networking site on the peninsula, with tens of millions of users and has already made a profit.

Whether it's bank loans or corporate financing, he has nine ways to acquire the agency rights for "Dungeon & Fighter"—nine ways!

However, Tencent didn't understand the value of "Dungeon Fighter Online". They even suspected that Li Haorong couldn't handle "ZerA", which is why they mentioned another game.

Li Haorong didn't care. As the saying goes, it's hard to persuade a damned ghost with kind words. They will always find out who is right.

Besides, I need time to get my hands on Dungeon Fighter Online first!

After reaching an agreement with Tencent, Li Haorong did not sign the contract immediately. Instead, he returned to Shanghai in good faith and told Zhu Jun the news in person.

Unfortunately, after learning this news, Zhu Jun did not try to make another effort!

In his view, these social games can indeed enrich the website's game offerings and are a supplement to the company.

But he wasn't that optimistic about the game itself; otherwise, he would have acquired it at all costs long ago.

Even so, Li Haorong's actions were unethical, which made Zhu Jun quite dissatisfied with him. Although the two still had a shared interest, they inevitably developed a rift.

This time, he didn't even take Li Haorong to watch the game!

Seeing that Zhu Jun was no longer asking for more, Li Haorong signed a contract with Tencent in Shanghai, successfully selling three social games to Tencent!

After a business trip to China, Li Haorong returned to Seoul with a wealth of achievements.

During his absence, the company's business has been developing steadily, and nothing major has happened.

Come to think of it, if something serious had happened, they would have called Li Haorong long ago.

However, to Li Haorong's surprise, the first person to approach him after returning to Seoul was not his subordinate, but his younger brother, Li Haoyang.

"You mean you're going to sell all your shares in Mars Technology?"

Li Haorong asked in surprise.

"Yes, brother, how about I sell it to you?"

"Are you crazy? Do you know how much your shares are worth right now?"

When Li Haoyang told him that he was going to sell his stocks, Li Haorong really wanted to slap him across the face!

To date, Mars Technology has only raised funds once, which was when Li Yinxin acquired a 20% stake.

After that round of financing, Li Haoyang still held 4% of the shares.

Although Mars Tech has only been established for six months, it is already the largest social networking site on the peninsula.

At Mars Technology's current highest valuation, it has reached 1000 billion Korean won, which is nearly 1 million US dollars. This means that the shares he holds are worth 40 billion Korean won.

Of course, this valuation is not high, after all, there are too few people on the peninsula. At the same time, Facebook's market value had already exceeded $20 billion.

It's important to understand that at this time, Facebook was still in the cash-burning phase, while MarsNet had already achieved profitability.

In just six months, the company's market value increased 40 times.

If we wait until next year, 100 times will be considered a small amount!

Selling stocks at this time, what's the difference between that and Li Haifeng's defection in 45?

Therefore, Li Haorong's first reaction was that his younger brother must have been scammed!

"I know, it should be around one billion won, right?"

Li Haoyang said cautiously.

"Even if you multiply that by ten in a few months, people will still buy it!"

Li Haorong said irritably.

"hiss……"

Li Haoyang gasped, his face contorted with conflict, but he finally said, "But I need money now, so let's sell it!"

Seeing that Li Haoyang remained obstinate, Li Haorong's face finally turned cold: "Reason?"

"A few days ago, President Hong told me that he was preparing to leave JYP and go solo, and wanted to find me to be his producer!"

However, he still has a funding gap and is currently looking for investment opportunities.

"Did he come to you asking for money?"

Li Haorong's brows furrowed deeper and deeper.

He had met Hong Shengcheng a few times and knew that he was a very capable person, and that he took good care of Li Haoyang.

But if he can't even raise enough funds, yet he's eyeing Li Haoyang's money, how could he possibly be capable of going it alone?

As the saying goes, the business world is like a battlefield, and Li Haorong always tries to understand human nature from the worst possible perspective.

If we rule out that he's stupid, then it's only him who's bad!

Fearing he lacked confidence in starting his own business, Hong Shengcheng planned to transfer the risk by using other people's money to start his own business!

"No, no! He doesn't know how much money I have!"

President Hong simply thought I was very talented, so he invited me to be a producer!

But seeing him struggling to make ends meet every day, I felt sorry for him and wanted to help him!

When Li Haoyang heard that his brother had misunderstood President Hong, he quickly explained.

After confirming several times that it was not Hong Shengcheng's idea, but his younger brother's own, Li Haorong was finally relieved.

"How much money does he still need?"

"I'm not entirely sure. It needs over a billion in total, and he's probably still short a bit!"

Li Haoyang scratched his head.

"Only that much? Is he planning to open one of those small entertainment companies?"

As Mars.net's connections with major entertainment companies have become increasingly close, Li Haorong is no longer completely ignorant about the entertainment industry in the peninsula.

Entertainment companies are practically everywhere on the peninsula. Apart from large entertainment companies like SM Entertainment, small entertainment companies are the norm.

These companies often have only a few dozen employees. They select trainees who have been eliminated by other large companies and give them a chance to debut.

If it becomes popular, they make a fortune; if it flops, they go bankrupt!

"It's a small entertainment company, but for now it will still be affiliated with JYP, starting with some businesses that support JYP. Once we've trained our staff, we'll gradually grow and become stronger!"

Hearing Li Haoyang's half-baked explanation, Li Haorong roughly guessed Hong Shengcheng's plan.

After all, he is the president of JYP Entertainment, so his connections, resources, and experience should be quite good, and his entrepreneurial ideas are also reliable, which puts Lee Ho-young at ease.

For internet companies operating in the peninsula, entertainment is an industry that cannot be ignored.

Li Haorong was no exception!

However, his original plan was to expand and strengthen the internet company, and then use capital and platforms to enter the entertainment industry and launch a disruptive attack, just like Tencent and Alibaba in China, and Netflix abroad!

But now that we have an industry insider like Hung Sheng-cheng, we can invest some money first and let him test the waters.

Moreover, his younger brother seems to have good business skills. If he can really make the entertainment company successful, he can help him manage it in the future!

"Here's what we'll do: you keep the stock, and I'll lend you 1 billion to invest in President Hong."

But don't thank me yet. I have a condition: you have to learn from me well. If you don't do well in the future, I'll make you pay me back anytime!

"Understood, I guarantee I'll complete the mission!"

Upon hearing that Li Haorong was willing to lend him money, Li Haoyang was overjoyed and nodded repeatedly in agreement.

"Look at you, so pathetic. By the way, has President Hong decided on a name for his new company yet?"

"Get up!"

"What's your name?"

PlayCube Entertainment!