The Peninsula chaebol started by rescuing Samsung's little princess.

Located at No. 6, Bujeong-ro, Bundang-gu, Seongnam-si, Gyeonggi-do, 20 kilometers from downtown Seoul, stands an unremarkable building, which is the headquarters of Naver, the largest internet company on the peninsula.

In a large conference room on the top floor of the headquarters, a straw hat logo hangs on the wall.

This isn't the logo of Naver Corporation, but rather the logo of the company's chairman who wants to become the Pirate King!

The meeting room was now full of people, all dressed in suits, sitting upright with solemn expressions as if they were attending a funeral, and even speaking in hushed tones.

At the front row of the conference table sat a fat man. Unlike the others, he was very relaxed, even to the point of dozing off!

At that moment, the conference room door opened, and a gaunt man wearing glasses walked in. His fitted suit looked loose on him.

The person in front of me is Lee Hae-jin, the chairman of Naver Corporation.

Upon seeing Li Haizhen enter, everyone in the meeting room immediately stood up and bowed to him, except for the fat man who was still dozing off.

Li Haizhen glanced at the fat man, then ignored him and sat down before gesturing for everyone else to take their seats.

"Alright, let's start the meeting!"

Following Li Haizhen's instructions, one of her secretaries stood up, opened the folder in her hand, and began to read:

"The first item on the agenda was Naver's strategic plans in Japan. The company currently plans to launch in Japan next year."

"Using NHN's channels, we're striving to capture 20% of the market share from Yahoo! Japan and Google within a year..."

"Alright, forget about the neon situation for now. What's the Mars Network in? Put it as the first thing on the agenda!"

Li Haizhen has a typical STEM-minded approach; he likes to be direct and often interrupts his secretary's meeting flow.

"yes!"

After hearing this, the secretary quickly turned to the next page of the document before continuing:

A week ago, Mars.net underwent a redesign and added a game platform. One of the mini-games, called "Friends Trading," became a viral sensation online!

This not only caused MarsNet's daily active users to rebound by 45%, but also expanded its market share to 68%, while our NF dropped to 18%...

"Over this long period of time, we have spent more than 100 billion, only to lose our market share again because of someone else's game?"

So what have we been doing all this time?

At this point, Li Haizhen couldn't help but slam her hand on the table!

Everyone else at the scene endured it without daring to utter a single word of protest, except for the sleeping fat man who was awakened.

This matter was bound to bother Li Haizhen.

To win this battle in the social networking arena, Naver has invested enormous resources.

But even under these circumstances, there's still nothing that can be done about the Mars website. Who wouldn't be angry after seeing that?

Seeing that everyone remained silent, Li Haizhen continued, "Are you all mute? I'm asking you! How do you plan to resolve this? Tell me!"

Li Haizhen casually pointed, and the person she pointed to shuddered and stammered, unable to speak.

"you say!"

So Li Haizhen pointed to the second person, and the other person did the same.

At this moment, Li Haizhen was furious. How could she run the company well while hanging out with these bastards?

"Pfft...this game is actually quite interesting!"

At that moment, the fat man who was looking at the [Friends Trading] information suddenly burst out laughing.

Although Li Haizhen glared at him again, she felt helpless. He could lose his temper with anyone at the company, but he couldn't do that to him.

Because, in essence, he and the other party are on equal footing; in fact, they are not even from the same company!

The man before me is Kim Bum-soo, the future richest man on the Korean Peninsula and the founder of Kakao.

At that time, he was the vice president of Naver Corporation, mainly in charge of the online game portal website Hangame.

In its early days, Naver lacked profitability. The main way for search engines to monetize was through Google services, but Naver struggled to gain traction in the Korean Peninsula.

In this situation, Naver and Hangame merged into the NHN Group. Hangame's strong profitability greatly alleviated Naver's profit pressure.

Even after the merger, Naver and Hangame continue to operate independently. Although Lee Hae-jin is nominally the head of the group, he cannot directly manage Kim Bum-soo.

Seeing this, Li Haizhen felt somewhat helpless and asked:

"What are Chairman Kim's thoughts?"

Seeing that everyone was looking at him, Kim Bum-soo didn't mince words and said directly:

"Although this game is simple, it is very suitable for increasing user engagement!"

For example, if I bought Chairman Li to be my slave, Chairman Li would naturally be unwilling to accept it, so he would use money to redeem himself and then buy me back!

By doing this, the two of us will not only spend a lot of time on the game, but we might even spend money!

How much has Mars Coin sold on MarsNet so far?

"According to our intelligence, sales of Mars Coins should have already exceeded 100 million yuan!"

An executive in charge of channels reported a figure.

"Yes, they sold 100 million in just one week, and this is just the beginning. Once they enrich the paid scenarios, 10 billion a month will probably not be a problem!"

President, do you know what this means?

Kim Bum-soo suddenly looked at Lee Hae-jin with excitement.

Li Haizhen frowned and said, "You mean, they're completely unafraid of spending money?"

"That's right! They've earned enough to cover the money they spent on advertising. A website that's only been around for three months is already self-sufficient—something even Facebook hasn't achieved!"

Kim Bum-soo snapped his fingers and exclaimed with great admiration, "Our junior brother is truly a genius!"

Lee Hae-jin and Kim Bum-soo are both graduates of Seoul National University, so it's perfectly reasonable for them to call Lee Ho-young their junior.

Lee Hae-jin couldn't help but roll her eyes at Kim Bum-soo's praise of Lee Ho-young.

"Can't you be a little more mindful of the occasion? This is a meeting, not a private chat. What are you trying to achieve by praising your competitor so vehemently?"

Although Lee Hae-jin was cursing Kim Bum-soo to death in her heart, she still continued to cooperate with him verbally, asking, "So what should we do?"

"Since our junior brother is such a genius, let's just copy him!"

As Kim Bum-soo's smile deepened, his small eyes narrowed into slits, yet even so, a glint of shrewdness still flashed in them.

Lee Hae-jin immediately understood that Kim Bum-soo had brought up his original ideas.

In fact, the NF project was always promoted by him. During the early preparation process, Kim Bum-soo once said: Since we decided to make a social network, let's just copy MarsNet. We will copy whatever they have!

However, Li Haizhen rejected this proposal. In his view, social networking sites were only a supplement to Naver. If they were copied and introduced wholesale, it could affect the group's stock price. Therefore, the website had to be made "more appealing".

Now that Kim Bum-soo has brought up the same suggestion again, Lee Hae-jin has no choice but to agree, because there really is no better way!

If MarsNet is allowed to regain market share, then all their efforts will have been in vain!

"Minister Park, your technical department needs to develop this game in the shortest possible time, but remember, you can draw inspiration from others, but you can't copy it entirely!"

"yes!"

Upon hearing Lee Hae-jin's order, Kim Bum-soo still pursed his lips.

After all, according to his idea, things like fan wars and "dating pairings" should also be copied. It would be such a waste to miss out on so much traffic.

Unfortunately, Li Haizhen is too much of a humanist, so working at this company is really not very interesting.

At this point, Kim Bum-soo's desire to leave NHN was growing stronger!