The Peninsula chaebol started by rescuing Samsung's little princess.

"Seung-sung, over here!"

In a barbecue restaurant in Cheongdam-dong, Gangnam-gu, Li Haoyang stood up and waved to a middle-aged man wearing glasses who had just walked in.

The man, who already had squinty eyes, laughed even more when he heard Li Haoyang's voice, making his eyes even smaller.

"Haoyang!"

"President Hong, hello! I'm Hao Yang's older brother, Li Hao Rong!"

Upon seeing the other person approaching, Li Haorong decisively took out his business card from his pocket and handed it to the person with both hands.

This was the first time Li Haorong had ever put his printed business cards to good use.

"Haoyang is my very dear younger brother, and you're his twin brother, so you can call me 'brother' just like him!"

"Okay, Seung-sung, you can just call me Hao-rong!"

After a few brief pleasantries, the three of them sat down around the dining table.

Li Haoyang always granted his older brother's requests.

The next day, he arranged to meet the man in front of him, who was none other than JYP CEO Hong Seung-sung.

JYP Entertainment's rise to become one of the three major entertainment companies in the Korean Peninsula is undoubtedly due to its constant stream of stars, but it is also inseparable from the "three driving forces" of the company's top management.

The so-called "three driving forces" are the company's founder, JYP Park Jin-young, chief composer Bang Si-hyuk, and the actual manager of the company, President Hong Seung-sung.

However, this year, the pattern of the "three-horse carriage" has been broken.

Bang Si-hyuk left JYP Entertainment due to ideological differences with Park Jin-young and founded Big Hit Entertainment.

Of course, that's the official version of events.

The real reason for their falling out was that when they went to the United States to sell songs, they couldn't sell them and had to stay at a friend's house.

At the time, the two had a division of labor. Bang Si-hyuk was in charge of washing clothes and had reminded JYP several times, "Don't put the socks inside out in the washing machine."

JYP actively admitted their mistakes but refused to change. They made the same mistake several more times. Bang Si-hyuk couldn't take it anymore, so they had a big fight. After returning to Korea, they had a complete falling out and he left JYP.

This is the infamous "sock incident" that changed the entertainment industry on the Korean Peninsula, comparable to the Battle of Pingalore, a turning point in World War II!

Everyone knows that a triangle is the most stable shape, but now that Bang Si-hyuk has left, the triangle has lost a corner.

Logically speaking, Park Jin-young should have needed to rely more on Hong Seung-sung.

But seeing Fang Shihe leave and start his own business, Hong Shengcheng's mindset also changed.

"Thank you for gracing me with your presence, Shengcheng, and thank you for taking care of Haoyang all this time!"

As soon as Hong Shengcheng sat down, before he had even eaten a bite of meat, Li Haorong offered him a cup of wine.

"I've always had high hopes for Hao Yang's talent, and he certainly hasn't disappointed me. He's now an outstanding producer!"

"Thanks to Seung-sung!"

Li Haoyang naturally picked up his wine glass as well.

Li Haoyang was genuinely grateful to Hong Shengcheng, because without Hong Shengcheng, he wouldn't be the Tiger of Xinshadong he is today!

"I've heard Hao Yang mention you often. You have a brother you're very proud of. Not only is he a top student at Seoul National University, but I also heard he now owns his own company?"

Hong Shengcheng's personality is just like his appearance; he's like a kind old man, speaks clearly and logically, is amiable and approachable, and is easy to get along with.

At least Li Haorong felt like he was bathed in a spring breeze.

"That's right, the main product of Mars Network Technology, which I currently run, is Mars Network..."

"Huh? Bro, MarsNet is yours?"

Li Haoyang looked at his older brother with a completely bewildered expression.

He's been so busy writing songs that he hasn't paid any attention to it.

Li Haorong rolled his eyes. "You're a shareholder, and you don't even know what products the company has?"

Li Haorong continued speaking after being interrupted by his younger brother:

"I invited Shengcheng here today, partly to thank you for taking care of my younger brother Haoyang over the years, and partly for company business!"

What kind of business dealings could JYP and your internet company possibly have?

"Brother Shengcheng might not be familiar with Mars.net, so let me introduce it. Our website currently has over 100 million users, making us the number one website of its kind on the peninsula, and the vast majority of them are young people!"

Of course, it's number one among similar websites, since there aren't many websites like this on the entire peninsula!

"You've probably heard about the incident involving Park Yoochun of TVXQ, right?"

"I've heard a little about it!"

Hong Shengcheng nodded.

That's our website!

"Oh, it's you guys!"

Sure enough, as soon as TVXQ was mentioned, Hong Seung-sung immediately knew that this was a perfect match for his expertise.

"Our next plan for our website is to launch a new section, similar to a blog, but even more engaging with our fans. We hope that your company's artists will join us!"

Since celebrities have such a good effect, Li Haorong naturally wants to strike while the iron is hot.

In fact, Li Haorong's original plan was to first attract students and then consider the fan base.

However, he underestimated the extent of celebrity worship on the peninsula. The two groups overlapped significantly and were almost indistinguishable.

Since that's the case, I might as well use a two-pronged approach, which will also help Mars.net attract more students from the peninsula!

"Will celebrities be allowed to move in?"

Although Hung Sheng-cheng is not young now, he has an excellent ability to accept new things and a very keen market sense. He immediately realized that this was definitely profitable for their entertainment company.

In fact, major entertainment companies in the peninsula have already noticed the role of the Internet.

They only had this one concept, and they used it very crudely; they didn't know how to utilize the Internet!

But Li Haorong knew!

"Could you tell me more about it?"

After thinking for a moment, Hong Shengcheng asked.

Seeing that Hong Shengcheng was interested, Li Haorong felt relieved and began to explain his plan.

Simply put, he plans to have artists from major entertainment companies on the peninsula register on the website.

In addition to providing official information to the website, you can also provide some filtered private information, preferably from the artists themselves.

In addition, Li Haorong will also set up an online army to guide the comments about celebrities on the forum, which of course will cost money!

Both sides help each other, the artist gains attention, and the website gains traffic—a win-win situation!

If this can be accomplished, Lee Ho-young will be able to access all the BBS forums, blogs, and portals currently available on the Korean Peninsula, making his website the place where fans can get the most up-to-date information about K-pop stars.

In this way, by leveraging the influence of the Korean Wave in Asia, he will be able to take advantage of the situation and expand his Mars website overseas in the future!

As for the concern that this place will become a "cesspool" in the future, that's a matter for the future.

Community websites are ultimately just products of their time and will be eliminated by the times.

As long as mobile internet arrives in a few years, and we launch mobile communication software + Weibo, it doesn't matter if this community website eventually dies out completely!

After listening to Li Haorong's description of the blueprint, Hong Shengcheng remained silent.

In his view, Li Haorong was very well prepared and had considered everything very comprehensively. It seemed that no matter what problem he encountered, he could find a solution, just as if he had experienced it himself.

This made him very satisfied with Li Haorong.

However, such an important matter cannot be settled with just one meal.

Near the end, Hong Shengcheng asked a crucial question:

"What you've said is indeed wonderful, but it's all future planning, based entirely on your judgment. How can you prove that what you're saying is true?"

"Soon, I'll be able to let Seung-sung see it!"

Li Haorong raised his glass again and clinked it against Hong Shengcheng's.

Li Haoyang, who was quietly eating meat, wondered: "Didn't my brother ask me to introduce Shengcheng to Teacher Lee Soo-man?"

He didn't mention it at all after we talked all night. Could it be that he forgot?