Peninsula: You've been chosen here for producing girl groups.

Chapter 87 The website is gaining popularity, and the divine domain sweeps across the land (4k)

The three-week-long promotional campaign generated new trending topics every week, bestowing upon Han Shuo a halo of honor and successfully establishing his national recognition.

The "Saiwo Farm" promotion, which lasted for seven days and generated tens of millions of views, has once again whetted the appetite of netizens.

With the music videos for "Trap" and "Fiction" released twelve hours ahead of schedule, as many as 50,000 people from South Korea alone flocked to Bilibili to be among the first to experience them.

Then we encountered a hurdle:

Entrance exam.

Which website requires an exam to register an account?

Some impatient netizens were the first to leave.

Following closely behind, some netizens who failed the exam left cursing.

Some people refused to believe it and took the test again after failing it once. In the end, only about 35,000 people persevered and completed the entrance exam.

It's frustrating to have to spend ten or twenty minutes taking an exam just to watch a music video.

Fortunately, the experience after entering the station did not disappoint.

The on-site materials, which are closely linked to the artists' schedules, make up for the regret of many fans who cannot meet their idols in person, and provide a three-dimensional idol-following experience.

Its user-friendly material hosting and display functions have made it a favorite among countless website operators.

Even casual fans were captivated by the novel bullet screen feature.

With the subtitles on, I can't see the screen clearly, which is frustrating.

Turning off the bullet comments makes me feel like I'm not there for anyone, and it's painful.

The wide variety of services and experiences have helped Huli Huli successfully break into the mainstream.

Of course, the most talked-about part is the entrance exam.

#1. Bilibili exam is difficult#2. Pure and seductive style MV

#3. Fiction

#4.Trap

#5. With the help of the trending search list, a large number of netizens who didn't believe in the superstition of the pink pig went to answer the questions.

By 11:00 AM, the number of users on the Bilibili kimchi website had exceeded 40,000.

The buzz generated by over 40,000 users further boosted Bilibili's popularity, creating a positive cycle that made Bilibili a household name among its fanbase.

The website's popularity has caught the attention of many small and medium-sized song planning companies and individual website operators.

I received one phone call after another inquiring about the entry requirements and applying to join.

In comparison, the cold start of domestic websites seems to be lukewarm.

Actually it is not.

Bilibili's current business focus is on China.

The domestic sites also offer a variety of anime, Korean dramas, and thousands of music show episodes, which will only make them more attractive to K-pop fans and Korean drama enthusiasts.

Especially the latter.

Korean dramas are mainly broadcast on television in China, so their audience is naturally wider than that of K-pop.

At its peak, Korean dramas were broadcast on almost all provincial satellite TV channels in China, leading to a period where they dominated the ratings charts for imported dramas.

However, as the plot patterns of Korean dramas became clichéd, their popularity in China gradually waned.

The decline in the popularity of Korean dramas in China does not mean they have disappeared.

Currently, first-tier satellite TV channels, including Anhui Satellite TV and Hunan Satellite TV, as well as many second- and third-tier satellite TV channels, continue to purchase and broadcast Korean dramas.

For example, "Dream Couple" will be broadcast on Hunan TV this summer.

This indicates that a considerable number of viewers of Korean dramas have been cultivated in China.

This group of people is among the target audience that Bilibili is trying to reach.

The website has currently purchased a total of nine Korean dramas.

The quantity is not large, but they are all of high quality.

Six of them are older dramas that have finished airing, and they have good ratings and word-of-mouth.

Apart from "Dream Couple", the other five dramas have all been broadcast on domestic TV stations, achieved good ratings, and have a certain fan base.

The sitcom "High Kick! Family," with over a hundred episodes, is a standout among them, boasting a large following and poised to continue bringing new users to Bilibili. Of the three new shows, "On Air" has already been released.

Bilibili has achieved simultaneous screening, and it has been updated to episode six so far.

With the subsequent hit drama "Iljimae" airing, the experience of watching the show simultaneously, coupled with the gradually expanding copyright library, will allow Bilibili to gather a considerable number of Korean drama fans.

For K-pop fans, Bilibili offers an unparalleled idol-following experience.

It includes exclusive content such as first-hand HD music show programs, HD music videos and practice room videos, HD high-quality front-line materials, and the excellent Planet experience.

Thanks to word-of-mouth among early fans, Bilibili has already gained some popularity in the K-pop community.

Within just half a day of the website opening registration for the quiz, the number of users across mainland China, Taiwan, and Hong Kong had already surpassed 50,000.

With the enrichment of subsequent content and the aggregation effect of the audience, Bilibili will only get closer and closer to achieving its strategic goal of gathering a large audience for Korean wave content in China.

However, the animation content itself is somewhat lacking.

Currently, domestic animation support policies are being implemented gradually, and the output of domestic animation is about to experience a boom.

During this golden age of industry development, many high-quality manufacturers are unwilling to sell their copyrights cheaply, hoping to wait a couple more years until the price of domestic animation copyrights rises.

Japanese manga employs a production committee system, resulting in multiple departments issuing decisions.

Some people want to sell, some don't; some want to sell short-term licenses, some accept a one-time outright sale—there's no consensus.

The owners of American comic book copyrights are determined to sell them.

However, the prices remain high, making them unaffordable for many.

After discussing the matter with the copyright department multiple times, Han Shuo finally decided to adopt a strategy of casting a wide net and switching to another option if necessary.

His confidence stemmed from the fact that "The Farm" had not yet reached its peak and that a large sum of money would come in later, so there was no rush. In reality, he was waiting for the financial crisis to arrive in the second half of the year.

At that time, copyright holders who are short of supplies will come knocking on our door.

This wave is called "The Advantage Is On My Side".

"Hyunsoon, we must speed up the development of our two major self-developed content projects for the second half of the year: the Ichart project and 'Weekly Idol,' and strive to launch them in July."

The Ichart project is a K-pop music achievement certification system, with AK and PAK as its key metrics.

"Weekly Idol" is positioned as an online variety show, providing a platform for idols to gain exposure.

Both of these, along with "Weekly Korean Entertainment News," are key projects for Hulihuli's proprietary content this year, aiming to interpret, deconstruct, and redefine K-pop and even Korean entertainment content.

"Boss, won't releasing a variety show directly cause dissatisfaction from the TV stations?"

"Variety shows are not the core business of TV stations. Besides, we are just online variety shows with each episode lasting about 30 minutes, mainly targeting K-pop idols, so the impact on TV stations is limited."

Bilibili will inevitably expand into the film, television, and variety show sections of its content ecosystem in South Korea sooner or later.

They started testing the waters with variety shows.

These are all small-scale projects; the real key projects will be launched next year.

At the meeting, Han Shuo proposed that Bilibili would create three different types of variety shows next year.

These are "The Show," which combines variety concerts and music show formats; "Idol Star Athletics Championships," which focuses on sports activities; and "Running Man," an outdoor reality show.

The first two will be filmed in Qingdao.

Under the guise of increasing K-pop's popularity in China, idol groups were summoned to perform and record in China, with ticket revenue covering a portion of the production costs.

Taking a relocation route for filming overseas can also effectively reduce the resistance from the three major television stations.

Running Man is the real killer app.

If the replica is successfully reproduced, it will definitely attract the attention of the three major television networks.

There's nothing we can do about it.

If a company wants to enter the South Korean streaming market, it must produce its own variety shows and dramas and break ties with the three major local TV stations.

However, it's too early to think about these things now.

This kind of reality show can't be perfectly replicated on a whim; it requires a well-coordinated MC team, as well as a group including producers, writers, and...

High-quality filming teams including VJ.

It needs to be built step by step in the days to come.

End of the meeting.

Han Shuo welcomed the DSP Entertainment team into the boardroom.

Bilibili's impressive user acquisition results filled Li Haoyan with respect: "However, isn't the entrance exam a bit too difficult? I see that the public seems to have a lot of complaints?"

Who says this exam is too difficult? The difficulty level is just right.

"Bilibili's current goal is not to pursue user numbers."

Han Shuo has always had a clear understanding of Bilibili's positioning:

In the early stages, the company relied on its deep cultivation of the two vertical segments of animation and music, which complemented and synergized with its related entertainment businesses.

The artists under the company support the website with their fame, and the website provides sustenance for the artists' development.

The entrance exam is an open-book exam.

You can find the answers by spending a little time.

If they're not even willing to give that much time, it means the user has little stickiness, is unlikely to be loyal to the website, and is not Bilibili's target user.

"Actually, the entrance exam in China is more difficult."

The number of internet users in China is enormous, and in order to filter out inactive users, the exam questions covered all aspects of anime and popular music.

Some users failed the test five times in a row.

That makes sense.

The bright future of Bilibili has led Li Haoyan to decide to join Bilibili.

The currently popular boy group SS501 is doing well.

For operations and promotion on Bilibili, simply follow in the footsteps of Fanxing Entertainment.

The question about the rookie girl group Kara is more prominent: "I came here today to talk to you about Kara."

"9

"you say."

"Kara is currently holding online auditions for new members, and the overall quality of applicants is quite uneven, perhaps—"

As Li Haoyan spoke, his gaze fell on Han Shuo.

"Um?"

Han Shuo's expression was subtle: "President Li, are you interested in one of my people?"

It is common for trainees to circulate among music agencies.

Li Haoyan felt somewhat confident in persuading Han Shuo: "I won't beat around the bush, I'd like to ask you to spare someone for me."

"Just one? Who do you want?"

It may seem like there are options, but in reality, the range is very small.

The nine-member backup dancer group was led by Han Shuo throughout the entire process, clearly indicating that they were key trainees.

The six-member group, led by Jeon Boram and Lee Qri, is rumored to be the members of Star Entertainment's first girl group, and it's highly unlikely that they'll be given to DSP Media.

entertainment.

Of the remaining four, Shin Yoon-joo has a special status.

Both Cao Bao'er and Kim Ji-won are acting trainees.

That leaves only the maknae, Kang Ji-young.

"Jiyoung. As compensation, all of your company's trainee training business can be handed over to DSP Entertainment until the end of the year."

This was a plan that Han Shuo had long ago devised.

They discovered Kang Ji-young ahead of time just to earn a commission.

Now that his wish had been fulfilled, he didn't hesitate at all: "Deal!"

"So straightforward?"

"President Li, you are unaware of this."

"To help reduce the pressure on SM Entertainment, I have taken in four artists and trainees from the company. From now on, I entrust their singing and dancing training to you."

Li Haoyan: ? ? ?

He knew more or less about the inside story of the rumor-mongering case.

However, no one knew that Han Shuo would gain so many benefits from pulling a tooth from a tiger's mouth:

Two idol trainees, one child actor, and one new actor.

"Do I still have a chance to have one more trainee?"

"Cash on delivery, no bargaining."

Li Haoyan was just joking.

There are quite a few promising talents in this audition, enough to select another substitute member and add a few new members to the company's other girl group project.

Kara's membership will soon be complete.

The next step is to fully prepare for a comeback.

In the past, the pre-show promotion plan mostly relied on TV stations to get the members to actively participate in variety shows and radio recordings.

However, Kara was still an unknown newcomer, and after undergoing restructuring, even participating in variety shows and radio recordings meant she was destined not to get much screen time.

Bilibili, which has recently emerged as a rising star, has become a good choice.

Actually, filming practice room videos and interactive mini-dramas are minor matters. What Lee Ho-yeon really wants to know is when Han Seok will make his next comeback.

"Kara is still a rookie group, they need to avoid your limelight."

Han Shuo waved his hand modestly and said, "It's not that exaggerated."

Kim Ki-young, who replaced Gil Jong-hwa in charge of Kara, was beaming with pride at his new job: "Director Han, this is no exaggeration at all. You have no idea how popular you are now."

Some media outlets described Han Shuo as feeling overwhelmed by a mountain.

Singers who are making a comeback or about to make a comeback are all under immense pressure.

"Wrong, the music and album haven't been released yet; it's all just hype."

Is it just an empty reputation?

Han Shuo's album was initially prepared in quantities of only 60,000.

However, the pre-sale sold out in just three days, and an additional 10,000 tickets were added, but they only lasted for a little over half a day.

They have now contacted the distributor to place multiple orders with the factory, and their current inventory is approaching 100,000 units.

What does it mean for a new singer to have 100,000 copies of their debut album in stock?

Currently, the highest-selling album in the first three months, by veteran singer Kim Dong-ryul, has only sold over 60,000 copies, still far from the 100,000 mark.

This also shows that the current record market is indeed in a slump.

If Han Shuo can achieve his pre-sale target during the music show promotions, he will undoubtedly become the undisputed rookie king of the year.

Unless you're part of a top-tier group, everyone who comes has to avoid him.

Han Seok laughed and said, "If we make a comeback next time, the promotional period shouldn't exceed four weeks."

Kara's "Mr." and "Step" are his first songs for idol groups, and he has to be careful to protect them and build their reputation. He also doesn't want the two comebacks to clash.

He gave a rough timeframe: "I estimate the comeback will be in early July, and Kara will likely return at the end of July."

"I'll do as you say."

Li Haoyan made the decision without consulting anyone.

During the friendly talks, the time quietly came to 12 o'clock.

The audio tracks and music videos for all nine songs in "LoveTrap" are now available online.

The highly anticipated album "LoveTrap" has no missing tracks.

They even rearranged and rewrote the lyrics for the same song, "Insomnia," which shows their sincerity.

It takes time for the music charts to update.

However, comments from fans and casual observers are gradually emerging:

#1. "LoveTrap" is a good song.

#2. God's specialization.

The anticipation built up over three weeks of pre-launch promotion finally materialized, generating an astonishing amount of buzz.

"Watching a trailer for 'Farm' requires an exam, watching a music video requires an exam, and an album is kept so mysterious. Now I have to admit it was all worth it; this is a treasure."

"Han Shuo's use of electronic music is masterful, and his ballads are truly captivating. I've been listening to the whole album on repeat."

"The psychedelic 'July,' the jarring 'Trap,' the elegant 'Fiction'—I love every single one of their songs. When can I hear them live?"

The real-time rankings were updated an hour later.

Sweep.

The nine songs from their debut album outperformed Gummy, Jewelry, Brown Eyed Girls, and Girls' Generation, achieving a complete chart sweep across all major music streaming platforms.

Newcomer, foreign national, debut album, chart-topping?!

These four words alone, when put together, make one doubt their eyes.

However, it actually happened.

And its dominance on the charts continues.

When an idol's album performs well, fans will only become more loyal and promote it more diligently.

"Oppa can only occupy the top nine spots on the real-time chart, which is the limit for the mini-album, not Oppa's limit."

"Only SM Entertainment knows what it missed."

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