Peninsula: You've been chosen here for producing girl groups.

Chapter 6: Best Allies Enter the Game, T-ara is Determined to Win

Stunned, as if struck by lightning.

Every single person from DSP Entertainment present was completely devoid of their former pride.

Of the music shows on the four major TV stations, two were launched in the 1990s, and the other two were launched in 2004 and 2005 respectively.

The total number of episodes over the sixteen years from 2000 to 2016 is estimated to be close to three thousand.

The main audience of music shows is fans, so they can't sell for very high prices.

However, with nearly three thousand issues accumulated, the copyright fees would not be a small amount.

"Director Han, are you serious?"

Kim Ki-young, a producer at DSP Entertainment, confirmed this with Han Seok.

"How could this be fake?"

Han Seok shrugged and retorted, "PD Kim doesn't think our company can't afford this, does he?"

"This music video community is a key business for the head office in the future. Its importance is no less than that of games, and it has the highest priority. There will definitely be enough funding."

Kim Ki-young's lips trembled slightly.

Assi.

I almost forgot that you have a wildly popular game in your hands, and your monthly revenue share is definitely not a small amount.

"In addition to these thousands of music show episodes, we will also be purchasing some popular dramas and variety shows."

Han Shuo's tone was very relaxed.

It was as if they were buying snacks.

"Given our close working relationship, I believe the four major music shows should be able to negotiate easily."

Everyone at DSP Entertainment was convinced.

They're more than just easy to talk to.

Go shopping with your money, and the TV station will treat you like royalty.

opposite.

The people at Fanxing Entertainment are now comfortable.

Do you even know what "being rich and powerful" means?

"Your company is indeed different."

Unlike his own subordinates, Li Haoyan had always admired Han Shuo.

He once had someone investigate Han Shuo's family:

Han Shuo's mother is a middle school English teacher, and his father is a team leader in the marketing department of Tsingtao Beer. His family is well-off, but definitely not the chaebol family that his subordinates imagine.

In other words, everything they have now is not due to family background, but rather they built their success from scratch.

His mother is an English teacher and his father is a company agent. They seem to have nothing to do with online games and it is impossible for them to have led the development of "Farm".

And since Starry Sky Culture Media is 100% owned by the Han family, there can only be one truth:

Han Shuo is the creative director of "Farm" and the key figure behind Fanxing Culture Media.

In the eyes of his subordinates, Han Shuo is a wealthy heir to a powerful family, young and arrogant, who would spend a fortune to secure channels with four television stations for his solo debut.

But in his eyes, this must have a deeper meaning.

"Then there are no problems."

He raised his hand and gestured vaguely at Han Shuo: "You just said you wanted to introduce this platform to us, what were you going to say?"

Han Shuo continued, "I would like to invite your company to join Bilibili and release materials such as music videos and practice videos."

This is Bilibili's second content system for its music business:

High-definition music videos and practice room videos.

This can be considered as preemptively stealing the lead of Yinyuetai, a domestic high-definition MV platform.

"You can think of this website as a window through which artists can communicate and interact with fans in mainland China, Taiwan, and Hong Kong."

Li Haoyan understood immediately:

"You'll probably continue to invite music production companies to join, ultimately aiming to make this platform a gathering place for K-pop fans in China?"

"It's not just K-pop; in the future, there will be C-pop, J-pop, and even Western pop music."

Han Shuo believed that Li Haoyan wouldn't refuse the invitation: "President Li, what do you think?"

Why not take advantage of the fact that your own company can directly interact with fans in China and maintain fan relationships without putting in too much effort?

"I will arrange for someone to take over."

Li Haoyan wanted to ask Han Shuo about his operational plans for the platform, but considering that the current focus was on Han Shuo's album, he had to put it aside for the time being.

"What are your requirements for album promotion?"

"We will be in charge of the album promotion, and I'll keep you in suspense for now. The specific promotional methods will remain a secret, but I can tell you that it will be linked with 'Farm'."

The talks have concluded.

Only Han Shuo and Li Haoyan remained in the meeting room.

Li Haoyan looked at Han Shuo with admiration in his eyes: "Director Han is young and promising. When I was your age, I was still asking my family for money when I went out."

Han Shuo said in a lighthearted tone, "I do hope that when I reach President Li's age, I can make Starry Sky Entertainment no less competitive than DSP Entertainment."

His words retained the youthful vigor of a young man, while also gently praising Li Haoyan.

Li Haoyan burst into laughter: "It definitely will."

DSP Entertainment is the culmination of Li Haoyan's life's work.

He has no biological children, only a stepdaughter from his second marriage. It wouldn't be an exaggeration to say that DSP Entertainment is his biological son.

Han Shuo's point really hit a nerve.

"Director Han, could you elaborate on your vision for Bilibili's future and offer some operational suggestions for our company after joining Bilibili?"

He intentionally used this topic to test Han Shuo's abilities and verify his own conjecture.

Is Han Shuo just a singer-songwriter, or is he also a unique and ingenious business operator?

"We have high expectations for Bilibili. In the future, we will not only operate in China, but also open sites overseas."

"We hope it can become the largest music video community in Asia, closely connecting fans with singers."

Is Fanxing Entertainment an outsider or a wholly Chinese-owned enterprise?

In this country that likes to erect all sorts of invisible barriers to block foreign cultures and products, going it alone won't work; you have to form alliances.

DSP Entertainment is the most suitable ally.

Intending to forge an alliance with DSP Entertainment, Han Shuo decided to distribute more genuine products to them.

"I hope President Lee will not just regard Bilibili as a video platform for uploading video materials."

"Instead, we should view the video materials uploaded to Bilibili as an infinitely renewable group variety show, allowing fans to participate in the group from the early stages of preparation."

"At the same time, it also allows artists to receive enough attention from their trainee days."

The journey from trainee to a wildly popular group is a perilous one.

If the project fails, the brokerage firm will definitely suffer huge losses.

Through the Bilibili platform, not only can members of a group have a certain number of fans while they are still trainees, but this can also help to assess the group's chances of success.

"I think I understand now."

Li Haoyan's eyes gleamed: "Unlike our competitors, your company has a bigger vision; you want to build a platform, not just a particular group."

Whether it's five, seven, or ten years, the lifespan of an idol group is ultimately limited.

Even the most successful groups will inevitably disband.

At that point, the music production company will have no choice but to once again bear the risk of failure and invest massive amounts of money and resources to promote the next group.

Back and forth.

but.

A successful pan-music video community can survive for a long time by continuously incubating new groups with its own energy.

"That's interesting."

Han Shuo gave a thumbs up: "I say President Li's insight is brilliant!"

You can get a glimpse of Bilibili's strategic blueprint with just a few words.

No wonder he is an industry giant who single-handedly brought DSP Entertainment to the forefront of the industry.

"What kind of brilliant insight is that?"

Li Yanhao waved his hand: "If it weren't for you providing the ideas, I wouldn't have thought of this aspect."

As he spoke, a probing look appeared in his eyes: "But aren't you afraid I'll just copy what I've done and incubate my own platform like this?"

Afraid?

Not afraid.

Han Shuo remained calm and composed, quite pleased with himself: "President Li, you should first develop a game comparable to 'Farmers' before you talk about anything else."

You want to copy me?

Do you have money to burn?

Not even DSP Entertainment, let alone SM Entertainment, can replicate his methods.

Li Haoyan laughed heartily: "Your personality is just like mine."

He has now confirmed that Han Shuo is the founder of Fanxing Culture Media.

Having built his current career on his own shortly after turning 18, and with his proactive and ambitious expansion of business, such a shrewd individual's future achievements will definitely not be inferior to his.

He couldn't help but feel a little envious of Han Shuo.

At such a young age, the future is bright.

Unlike him, who was halfway to his grave and increasingly unable to handle company affairs.

Actually, if the company had no one else available and couldn't keep things running smoothly, and if there weren't some guys secretly plotting something, he really would have liked to retire and enjoy life.

"I'll be treating you to lunch, you absolutely have to come."

The two chatted happily.

Finally, Han Shuo didn't forget the important matter: "I have a favor to ask President Li."

Li Haoyan raised his hand, indicating, "You go ahead."

"I'd like to recruit eight girls who are 1.7 meters tall and of suitable age to be my backup dancers for Fiction. I've already recruited three, and I'm still short five."

"Looking for backup dancers?"

Li Haoyan expressed his confusion: "This shouldn't be difficult for you, right?"

"Disaster!"

Han Shuo shrugged: "Our company is newly established and not well-known. We just recruit a few promising girls as trainees, and people suspect that we are a shell company."

"Yeah?"

Li Haoyan grinned mischievously: "Can I see just how outstanding the person who rejected you is?"

Han Shuo then said, "This is another matter I wanted to ask President Li for a favor."

"Please also contact these people for our company, to prove that we are a legitimate company, and invite them to participate in the selection process."

"Are they already preparing to train trainees?"

Li Haoyan asked Han Shuo to send over all the information about the group.

As he browsed, he asked, "Could this be a member of your company's next group?"

"Yes, the project name is currently tentatively set as T-ara."

In his previous life, after entering CCM, he met six members of T-ara through the presence of Park So-yeon, an old acquaintance.

In the early days of Crown Entertainment's debut, when the members were under the company's strict weight control, he often brought them food and drinks.

This forged a deep revolutionary friendship.

If he could start over and launch his own groups one after another, the first thing he would think of is to bring together the six members as the company's first girl group.

"No problem, I'll arrange for someone to connect with them."

Li Haoyan suddenly remembered his company's failed girl group project: Kara.

He looked at Han Shuo: "I've also run into a rather troublesome problem. How about you give me some advice?"

"Please speak."

Lee Ho-yeon told Han Seok about Kara's current situation.

Just as Han Shuo said, the process of going from a trainee to a popular group is a thrilling leap. Kara failed to make the leap, and the group faced the risk of disbanding.

"With lead vocalist Kim Sung-hee's departure now a certainty, do you think we should continue to run Kara?"

Is there an unexpected surprise?

Han Shuo perked up a bit.

Why is DSP Entertainment the most suitable ally?

On the one hand, DSP Entertainment is one of the top five large-to-medium-sized entertainment companies in the industry, with a solid foundation.

On the one hand, DSP Entertainment is currently facing a talent gap and internal and external troubles, with its only remaining pillar being the boy group SS501.

The new girl group Kara, which debuted last year, is barely surviving.

It is precisely for this reason that the other party is willing to cooperate with them.

The president himself took charge.

He appeared to be deep in thought.

In fact, a contingency plan had already been prepared before we arrived.

A moment later.

He offered his answer: "Why not? If you end Kara now, you're truly choosing to let the project fail."

"You really know how to comfort people."

Li Haoyan asked Han Shuo for operational advice.

Han Seok, on the contrary, comforted Lee Ho Yeon first: "Actually, the failure of Kara's first album wasn't entirely without its advantages."

"There are benefits to a failed debut album?"

"Bad news: The group's debut album was a failure; good news: The group is not popular, so the impact of a member leaving will be minimal."

Li Haoyan almost couldn't break through his defenses.

That little mouth looks like it's been poisoned.

"Go on."

"The group will re-debut with the addition of several members, and will subsequently promote themselves as a phoenix rising from the ashes."

Han Shuo revealed his true intentions: "I happen to have a really good inspirational song on hand. I originally planned to keep it for my own group, but now it seems I can give it to Kara."

Do you have a demo?

Han Shuo thought to himself, "I've been waiting for you to ask: Yes."

Han Shuo's creative ability is evident to all, and Li Haoyan urged Han Shuo to produce a piece of music.

The song is called "Step".

"Step" is one of Kara's representative works from their 2.0 era, and it was also the last song performed by the five members of Kara on a full group stage.

Just as "Into the New World" holds significance for Girls' Generation, this song also holds extraordinary meaning for Kara fans.

The song combines electronic and rock elements, creating a very rhythmic and energetic sound.

The lyrics are inspiring and encourage people to move forward bravely and start anew.

Given Kara's current precarious situation, this song carries the implication of a phoenix rising from the ashes.

If managed properly, this song will become a cherished memory for both the members and their fans.

It was the title track he designed for Kara 2.0's debut.

Li Haoyan's expression was serious and earnest: "Tell me your conceptual requirements for this song."

"I hope Kara can interpret this song with a touch of strength within its gentleness, bringing comfort to those who are feeling down."

In the original timeline, Kara 2.0's first event was scheduled for the second half of this year.

This time it probably won't be too different either. The economy is expected to be sluggish in the second half of the year, which may allow this inspirational song to connect with the context of the times and reach even greater heights.

"This song is very timely."

If it weren't for the fact that Kara's internal turmoil hadn't been made public, Li Haoyan would have suspected that Han Shuo's song was tailor-made for them.

He was overjoyed: "I want this song. Name your price."

Han Seok said, "This is the title track I carefully prepared for our company's new girl group."

This is a statement made with high emotional intelligence.

The low-EQ response is to ask for more money.

A well-chosen song would greatly benefit the group's activities, and Lee Ho-yeon was willing to spend money on it.

"Including lyrics, music, choreography, and dance, how about 1500 million (approximately 11.859)?"

1500 million is a price that a newcomer absolutely cannot get, so it is already considered a very sincere price.

however.

Han Shuo calmly waved his hand: "I'm not short of money right now. How about this, our company's trainee training system is still under construction and we don't have enough instructors."

"In return, how about your company helps train our trainees?"

This was a plan that had been in the works for a long time.

The office space of Starry Entertainment was only rented for six months, and there was no major demolition or reconstruction. There was only one dance studio that was converted into a practice room.

They're just waiting to use DSP Entertainment's resources.

"make a deal."

Li Haoyan recalled the list of trainees and backup dancers Han Shuo had previously listed: "Training so many people for you all at once, one song isn't enough. You need to add at least one more song."

"make a deal!"

What is Kara's signature song?

The best track is undoubtedly "Mr."

An inspirational hit song, "Step," and a cheerful anthem, "Mr."

It just so happens that this coincides with the sluggish economic atmosphere in the second half of the year, and it is expected that this will create some different sparks, which may allow Kara to go higher and further.

Lee Ho-yeon was becoming increasingly satisfied with Han Seok: "I'm now secretly hoping you fail to debut, because that way, maybe I can recruit you in the future."

"Shouldn't President Lee be wishing me success? That way, at least we can take another hit at our old rival, SM Entertainment."

"..."

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