Peninsula: You've been chosen here for producing girl groups.
Chapter 26 A Young Man Arrives in the Copyright Market
On the banks of the Han River.
Park So-yeon and her five roommates, all bundled up tightly, strolled slowly along the walkway to digest their food.
The conversation naturally turned to limited-time groups.
Since they joined Star Entertainment, they wanted to become famous and seize every opportunity to get ahead.
StarsRookies receive the best treatment, but the competition is fierce, with only three people selected so far.
In contrast, this all-female band has six or seven members, so their chances of being selected are undoubtedly much higher.
However, with more trainees, they faced the possibility of competing with their roommates for positions, leading to some mutual wariness among them.
Ham Eun-jung is a former child actress.
Rather than having to start learning an instrument all over again, she prefers to solidify her singing and dancing skills first and openly declare her withdrawal from the competition.
Park Jiyeon, the youngest of the six, then gave her statement of abstaining from the contest: "I'm already a bit too busy."
"Me too."
Park So-yeon raised her hand in agreement.
She has a clear understanding of herself, is ambitious but not overly greedy: "I want to focus more, and I will probably concentrate on Chinese and singing skills."
With three members withdrawing in succession, the competition lessened, and the remaining three no longer needed to be mindful of others' feelings.
Lee Ji-hyun, who ranked second in the group, was the first to confess: "I practiced guitar in a band for a while before, and I will focus on guitar."
She had only practiced for a few days and her skills were negligible.
But I heard that Han Shuo can play the guitar, so I can take this opportunity to get to know him better and build a good relationship.
"Then I'll learn bass."
Park Hyo-min followed suit, expressing her stance.
In the end, only pure sapphire blue remained.
Lee Ji-hyun, who shared a room with her and was also her classmate at Myongji University, offered to help her analyze the situation, saying, "Generally speaking, there can be two guitarists."
"In addition, there is a keyboardist, a drummer, and a lead singer."
Jeon Boram was well aware that she was at a great disadvantage among the six people.
Height is still a fatal flaw that cannot be made up for. His singing and dancing talent is also average, and his basic skills are not solid enough. It can be said that he is inferior to others in every aspect.
Perhaps by putting more effort into musical instruments, one can make up for innate deficiencies through hard work and make oneself stand out.
"Can you say I play the drums?"
I thought they would be competing with each other, but they all chose different positions.
Li Zhixian chuckled: "Of course you can. The most important thing is that you can sit and play the drum set. You can adjust the stand and seat a little higher."
"Are you trying to die?!"
Jeon Boram angrily chased after Lee Ji-hyun and started hitting her.
The air was filled with a cheerful atmosphere.
Both StarsRookies and the girl group captivated the hearts of all the trainees; no one wanted to miss these two opportunities to make their mark.
Soon, Han Seok and Lee Jung Seok received applications for various positions in the band.
"Moon Hyun-ah, Kang Eun-hye... Kwon Nara, Park Min-ha, are all nine of them having a team-building activity?"
"Reject all nine of their applications."
"Tell them to focus on practicing their dance. There's a possibility that the nine of them will form a girl group and debut. Let them hone their dance skills and strive to debut as soon as possible."
The list of applicants included many who had conflicting applications.
For example, both Jeon Boram and Kim Ji-won chose the drum set.
Considering that the contrast between the legally cute Jeon Boram playing the drums and the soft and adorable Kim Ji-won would be more striking, he assigned the drumming role to Jeon Boram.
After a series of adjustments, the initial list was finalized.
Drummer: Jeon Boram.
Guitarists: Li Zhixian and Cao Baoer.
Bassist: Park Hyo-min.
Keyboardist: Kim Ji-won.
Lead vocalist: Shin Yoon-joo.
Of course, this is just a list of volunteers, and it will be further optimized and adjusted based on everyone's level.
This is enough to make those who are successfully selected extremely happy.
In contrast, the nine-member backup dancer group, which failed completely and none of them passed, looked rather dejected.
The dejected mood in the group was gradually dispelled after Han Shuo announced that he would start practicing dance with everyone this weekend.
It's more than just becoming more cheerful.
After spending time together and getting to know each other, they became incredibly enthusiastic, giving him the illusion of entering a spider's web.
Sexy Wildcat - Moon Hyeon-ah.
American Sweetheart Kim Yoon-ji.
Ni Ni is a true "back view killer".
Huang Yueguang and Jiang Enhui.
Posture expert Jiang Hanna.
Park Kyung-ri, the Human Daji.
Nine-headed beauty Kwon Nara.
Park Min-ha, a pure and innocent high school girl.
Useless Goddess Naza.
Each of the nine delicate flowers possesses its own unique charm, making one reluctant to leave.
"Can our company's Bilibili platform succeed?"
Bilibili's vision is ambitious. Once it's realized, it will give Fanxing Entertainment an additional, near-TV-level exposure platform compared to other companies.
But saying it is one thing, doing it is another, and whether it can actually be done is another matter entirely.
In response to Kang Eun-hye's question, Han Seok gave her an affirmative look: "The third round of price negotiations will take place this Sunday, and we should be able to secure SBS TV."
Bilibili positions itself as the core business of its future business plan.
Even though he wasn't personally involved in pushing things forward, Han Shuo was constantly monitoring the progress.
Sunday afternoon.
SBS Copyright Bureau Chief Park invited him to a meeting again.
"Director Han, this price is really too low."
Han Shuo did not express his opinion casually.
He stated that he did not understand the copyright market.
Or perhaps we should delegate the authority to Kim Hyun-soon to negotiate the price.
Kim Hyun-soon comes from the industry's leading group, 56.com, and was once a head of the content acquisition and editing department.
He was very adept at handling copyright matters.
"Director Park, the exclusive online rights for our popular domestic dramas in the mainland market are currently priced at 127.25 million yuan (approximately 1 RMB) per episode."
"This time we wanted exclusive online rights for the three regions of Mainland China, Taiwan, and Hong Kong, and we specifically offered double the price: 254.51 million per episode, which shows our sincerity."
"That's not how you say it."
Director Park offered a different perspective.
The argument is that the mainland Chinese broadcasting system implements a pre-screening system, which means that mainland television stations are much slower at acquiring Korean dramas than online channels.
It was emphasized that online streaming of Korean dramas would more or less affect subsequent sales to television station clients.
"We need to take everything into consideration."
Is that right?
not really.
In the past week.
SBS television station commissioned a professional agency to verify the information, and they have confirmed that all the data provided by Han Seok is true.
In other words, the impact of online broadcasting channels on viewership of traditional television broadcasting channels is negligible.
However, this does not mean they cannot use this as a basis for bargaining.
The two sides went back and forth.
Neither of them could convince the other.
Han Shuo remained silent, watching the scene unfold like a spectator.
He seemed like an outsider.
In reality, he was silently calculating the gains and losses.
now.
The cost of exclusive online rights for popular domestic TV dramas is indeed not high.
It's on the eve of a price surge.
It won't be until next year that the rapid growth phase will gradually begin.
However, this does not mean that 10,000 yuan can truly buy out the exclusive online rights to a popular domestic drama permanently.
The copyright holders aren't that stupid.
Most popular TV dramas sell their online rights for a limited period of time within the single mainland China market.
It is usually five years.
He wanted to permanently buy out the online copyrights of some Korean dramas and variety shows across mainland China, Taiwan, and Hong Kong, so as to exclusively enjoy the long-tail effect of these popular dramas throughout China in the future.
It's not that we can't make some concessions.
But nobody wants to be taken advantage of.
He instructed Kim Hyun-soon to discuss the upcoming new dramas and the completed old dramas separately, and then divide them into three tiers based on the viewership performance and broadcast time of the old dramas.
Pricing is tiered.
Reduce your own expenses.
The two sides entered into another tug-of-war.
Seeing that the time was almost right, Han Shuo spoke up again to express his opinion:
"The prices for all four tiers can be increased a bit more, but I want the exclusive online rights to the OSTs of the corresponding dramas in Mainland China, Taiwan, and Hong Kong."
Korean drama OSTs are also a great resource.
It's not bad to take it in as a bonus.
Director Park said he would contact the station.
The TV station believed that rampant piracy in China's music market offered no hope for paid music, and that Korean drama OSTs had a small market share in China, so they agreed to let go.
Another round of bargaining ensued.
In the end, Han Shuo made the final decision.
The price of miniseries will be divided into four tiers:
1. The new drama to be broadcast costs 3 RMB per episode.
2. A popular TV series that aired within the last three years can be sold for 2.8 RMB per episode.
3. A popular drama with a broadcast period of more than three years, but an older drama, costs 2.5 RMB per episode.
4. Older dramas with mediocre ratings can fetch 1.5-2 RMB per episode.
Of course, this round of copyright acquisitions does not include any series at the fourth tier level.
They thus secured the exclusive online rights to two older dramas, "Love Story in Harvard" and "Witch Yoo Hee," as well as two dramas scheduled to air this year, "On Air" and "Iljimae," along with their OSTs, in Mainland China, Taiwan, and Hong Kong.
"Witch Yoo Hee" has been jointly acquired by Anhui TV and Hunan TV and will be broadcast during the summer.
"Love Story in Harvard" will also be broadcast on Jiangsu Satellite TV in China next year.
Both dramas garnered considerable popularity among domestic viewers during their run.
Currently, neither of the two dramas has been officially released in mainland China. However, with Bilibili acquiring them, they are expected to have the same effect as new dramas in attracting new users and boosting engagement.
Both of the upcoming dramas have no viewing barriers, are among the top-rated shows this year, and are expected to air on domestic television stations within the next two years.
It has the value of being hijacked.
The total copyright fee for the four dramas was 200 million RMB.
Then there's SBS's music show, "Inkigayo".
Music show audiences are narrow, and the deals involve online copyrights, leaving little room for negotiation.
最终2000年到2008年3月31日的节目一期1000元软妹币,到2012年3月31日的待播节目是一期1200元软妹币。
The four-year waiting list for the show, ending on March 31, 2016, cost 1500 RMB per episode.
This collaboration includes four mini-series and one music show.
The total transaction price reached 299.06 million, or 3.80 million Korean won.
After selling the online rights to four dramas in one go, and also dumping a bunch of trash like music shows, Director Park's face was beaming with joy.
"Aigoo, Director Han," he rubbed his hands together, his tone obsequious, "I'm confident that your company's website will definitely grow into a big and powerful enterprise."
Check it out.
He should thank us for buying the copyright in advance at a bargain price.
Han Shuo shook hands with the other person and said, "Thank you for your kind words. I look forward to 2011 when we can win more than 100 Korean dramas and variety shows on your channel."
Simply buying a few Korean dramas or variety shows at once only indicates a relatively large client.
They intend to acquire the copyrights of Korean dramas and variety shows in large quantities year by year.
This is a super big client.
Director Park almost wanted to become Han Shuo's godfather, and nearly asked him to provide him with a full range of services.
Thus, the two parties reached an initial agreement on cooperation.
The agreement stipulates that broadcast variety shows and dramas will be delivered immediately, while upcoming dramas and variety shows will be delivered simultaneously, and the corresponding copyright fees will be settled before April 1st.
Before the two parties officially signed the contract, Han Shuo intentionally put pressure on the TV station.
Let's exercise Party A's rights again.
He argued that different censorship standards exist in the domestic entertainment and film content sector, and demanded that the scripts of the four dramas be reviewed by professionals first.
"Don't worry, it's just a formality to check if there's any illegal content."
"I believe that with your expertise, you will certainly not make any unnecessary mistakes."
……
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