Peninsula: You've been chosen here for producing girl groups.

After both parties implicitly reached a consensus on the form of exclusive buyout, the guests and hosts enjoyed themselves to the fullest.

The deputy director of SBS left the program midway due to family matters.

Director Park of the Copyright Bureau was asked to host the event on his behalf.

Something happened at home?

What could possibly make someone give up entertaining a client?

Han Shuo has ample reason to suspect that the deputy director's so-called "home" refers to SBS.

We need to go back as soon as possible and report the results of the interview to our superiors.

The aim was to seize the largest share of the deal before the two rival TV stations could react.

Perhaps this is one of the reasons why SBS, a privately owned television station, can outperform state-owned KBS and public broadcaster MBC.

"Director Han, please have some tea."

"Director Park, let's drink together."

Both sides raised their glasses and drank tea.

Director Park's expression was exaggerated, and he praised Bilibili to the extreme: "If Bilibili can effectively promote the spread of Korean Wave in China, perhaps Director Han will be able to receive the government's Order of Culture in the future."

"Yeah?"

Han Shuo then displayed an expression of great satisfaction.

In his heart, he silently complained: Why did you have to give me some kind of cultural medal? I'm afraid you guys will be drawing circles and cursing me every day in the future.

"Director Park, then you can have it..."

The sudden noise outside the door interrupted Han Shuo.

bass!

The sliding door was forced open.

Three or four middle-aged men barged in.

Inside the private room.

Everyone was stunned and at a loss.

Han Shuo narrowed his eyes slightly, quickly assessing the situation.

The leader had half a head of white hair and his gaze was fixed on Director Park.

Seemingly having suffered some injustice, he almost broke down in tears: "Director Park, I beg you, please give entertainers across the country a way out."

Director Park's face instantly turned icy cold, a stark contrast to his previous expression: "What does this have to do with me?"

"The salary adjustment wasn't my responsibility!"

"Every wrong has its perpetrator, and every debt its debtor; you should go find whoever you're after."

His expression was gloomy as he waved him away, saying, "Get out of here. Don't get in the way and interfere with my private banquet with Director Han."

opposite.

Han Shuo instantly understood.

The image of the future person has been linked to someone who has been frequently appearing in entertainment news recently:

Kim Eung-seok, Chairman of the Korea Artists Union.

Kim Eung-seok, of course, refused to leave.

The positions of these TV station executives are all incredibly difficult to fill.

Having finally caught a few managers having dinner with others, he couldn't resist seizing the opportunity to properly convey his demands to them.

The more embarrassed Director Park felt, the more determined he became to stay in the private room.

Director Park launched into a tirade of profanities.

The situation has reached a stalemate.

Today's meeting has achieved its initial objectives, and staying any longer would only result in mutual flattery, which is not worthwhile. Han Shuo shrewdly stepped forward.

"Director Park, since you have other matters to attend to, how about we reschedule for another time?"

"Aigoo," Director Park said gratefully at Han Shuo's offer of a way out. "I'm so sorry to have disturbed you all this time. I'll treat you to a meal next time as an apology."

Han Shuo and his team members closed the door and left.

"What's going on?"

"What do you mean by giving entertainers across the country a way out?"

On the way back, everyone was excitedly discussing it, just like the badger in the melon field.

Kim Hyun-soon was in the same car as him and was also pondering this question.

Seeing his calm expression, the other person smiled and asked, "Boss, do you know something?"

Han Shuo nodded: "If I'm not mistaken, this group came to express their demand for higher salaries for entertainers nationwide."

"The artists' union has been locked in a tug-of-war with the three major television stations over this issue for almost three months."

The three major television stations have established a detailed ranking system for idols, actors, and other entertainers in South Korea.

Different performance fees are issued based on different levels.

Top actors are not bound by this hierarchy and can easily earn astronomical salaries.

However, the vast majority of lower- and middle-class entertainers are severely restricted by this system, making it difficult for them to make a living and forcing them to take on multiple part-time jobs to support themselves.

Kim Hyun-soon was taken aback: "I didn't expect that the television stations in South Korea have so much power and that the entertainment industry environment is so terrible."

Do you think their proposed salary increase will be accepted?

"No," Han Shuo said, fully aware of the situation. "I reckon the two sides won't be sitting at the negotiating table anytime soon."

"Perhaps only by applying extreme pressure can the artists' union achieve its demands."

Kim Hyun-soon asked, puzzled: "Extreme pressure?"

"Mass strike in the industry!"

"this……"

For Kim Hyun-soon, who has lived in China for a long time, this way of expressing her demands through extreme pressure was so shocking that she was left speechless with a thousand words on her mind.

"Really?"

"Wrapped!"

Han Shuo wondered if it was possible to make a fuss about this.

His thoughts raced: "How's the preparation for the 'Weekly Korean Entertainment News' team going?"

"We have recruited some local editors and expect to start production and operation in early March."

"Weekly Korean Entertainment News" is Bilibili's first means of interpreting, deconstructing, and redefining Korean entertainment content, and it is also the first step in seizing the discourse power of Korean entertainment.

"Tell them to release a Labor Day special in May, with the theme of 'On the Cyclical Salary Crisis in the Korean Drama Market'."

"Analyzing the cyclical crises in the Korean drama industry caused by the monopoly of television stations under the system of production and broadcasting, and boldly predicting that similar strikes will become as common as financial crises."

Kim Hyun-soon hesitated, then said, "Boss, isn't this topic a bit too broad, and a bit too easy to be proven wrong, potentially affecting our authority?"

What he actually wanted to say was that Han Shuo's words were too sensational.

If the industry experiences periodic strikes, wouldn't the Korean drama industry collapse?

"What's there to be afraid of? If we get proven wrong, we can just take it down."

Han Shuo thought to himself that if he used the correct answer to set questions, it would be difficult for him to be proven wrong.

"This topic is rather sensitive and could easily upset the TV station."

"In the initial stage, let's not release this program in South Korea, but only in China. That way, if it gets noticed by a TV station, we'll have some room to maneuver."

Kim Hyun-soon asked, "Will it be taken off the shelves then?"

"What do you think? There can only be one reason why the video was taken down: inaccurate analysis and wrong prediction."

Han Shuo looked at Kim Hyun-soon: "Remember, our relationship with the TV station is one of equality and mutual benefit. They won't give us the copyrights for free, and we don't need to care too much about their stance."

"On the contrary, 'Weekly Korean Entertainment News' is our first step in seizing the right to speak and interpret."

"We must be objective and fair, bold and insightful. We must not be afraid of being sharp or offending people."

"We want to gain the approval of K-pop fans for this program, and even during the fierce battles among fan groups, they will use the program's reviews as a basis for their decisions."

Kim Hyun-soon indicated that she had understood: "Yes!"

TV music shows, dramas and variety shows, K-pop music videos and practice videos, fan-taken photos and videos, and proprietary content were the four major content systems for Bilibili's early K-pop business.

Of the four, the content itself is the most important.

The way to deconstruct K-pop is simply to provide high-quality exposure resources and define a completely new popularity and ranking system. This is the core of how TV stations control K-pop.

Our own content should be developed in these two directions: to interpret, deconstruct, and define the idol group.

Specifically, it can be divided into video content and community building.

The latter is currently mainly the "Planet" module built under the Kpop interface.

Similar in format to celebrity fan forums in China and official fan cafes in South Korea, it provides a community for fans to communicate, and plans to invite idols to join in the future.

The former exists to allow websites to provide exposure resources and create several high-quality variety shows such as "Idol Room".

"Have you reached any conclusions regarding the planning of your own content for the second half of the year?"

"My colleagues in China suggested organizing a variety show concert, while my colleagues in the office preferred to produce a mini-interview variety show focusing on the idols."

Whether it's a variety show concert or a micro-interview variety show, they are all relatively reliable plans.

However, they are all riddled with fatal flaws.

As for the former, given the current status of Star Entertainment, it's absurd that they can't even invite top-tier groups to perform for them. Having only a handful of big names makes it seem like they're just entertaining themselves.

Simply throwing money at the problem would be too expensive and not cost-effective.

The latter is inexpensive and can provide idol artists with a new platform for exposure.

Providing several high-quality regular variety shows is also one of Bilibili's goals for producing its own content.

However, developing a successful variety show requires building a reliable variety show production team, which is too time-consuming and labor-intensive, and the results are too slow.

Realizing Han Shuo was dissatisfied, Jin Xianshun asked, "Boss, do you have any guidance?"

"How about launching All Kill and Perfect All Kill certifications at the audio source level?"

AK and PAK are achievement certification systems that aggregate a song's real-time ranking on major music streaming websites and provide two self-built metrics.

Kim Hyun-soon exclaimed in amazement: "This idea is inexpensive yet effective, comparable to winning a music show award."

Just as a singer's market appeal is defined by a single figure, countless idol singers tirelessly strive to achieve a single number to prove themselves.

These two music source certifications define the popularity of K-pop music sources, and are currently the easiest way for Bilibili to gain a foothold and seize control of the discourse.

If it's successfully launched, it might become a hit among fan groups.

Kim Hyun-soon stared at Han Seok with a hint of admiration.

I must say, as a small business owner, I do have a unique perspective on the Korean entertainment industry.

Han Shuo waved his hand: "Alright, it's just a little cleverness. I'll give you a test. If you can answer it, I'll give you a big red envelope at the end of the year."

Kim Hyun-soon respectfully replied, "Please speak."

"Use today's arguments to persuade the other two TV stations. If we do that, we expect the procurement cooperation with the TV stations will soon enter the substantive negotiation stage."

"With Mnet's music shows also airing, Bilibili will be hosting thousands of music show episodes, so it will be necessary to translate and add Chinese subtitles."

"However, I don't want to spend more money on translation, and I also want to promote it on Bilibili for free."

Han Shuo gave Kim Hyun-soon a look: "Think carefully about how to kill two birds with one stone. Here's a hint: hang out more in online forums and fan groups."

"Looking at the internal structure of the fan base might reveal the solution."

"..."