A perfect life begins with changing the timeline.

June 1st is Children's Day.

As Xiao Fan left in the morning, she held her son's little hand and waved to Li Mu:

"Say goodbye to Daddy, and hope he comes back soon to celebrate Children's Day with us!"

Li Mu could have easily asked for a day off today, but he didn't.

After all, the main event is today.

At 8 a.m., Weibo officially launched the "Happy Farm" feature.

On the first day of the event, as the leader who spearheaded it, he would definitely need to be at the company.

He drove to the company and, upon entering, saw that many of the computer screens at the workstations were displaying pages for "Happy Farm".

Once he got to the office, he logged onto his Weibo account and quickly planted the cabbage seeds.

There was no promotion for "Happy Farm"; it simply appeared quietly on Weibo after 8 PM. Anyone who logged into Weibo for the first time today would see a pop-up ad for "Happy Farm, tons of benefits, come and plant your own vegetables!" Clicking on it would allow them to start playing directly.

After clicking through, he saw a wider range of features compared to the beta version.

Such as daily tasks, wishing well tasks, etc.

During the beta version, Li Mu was worried about who would steal his crops, but now he's quite calm.

Following the daily tasks of "posting a Weibo post", "inviting a friend to play Happy Farm", and "harvesting crops", he received two bags of surprise seeds after completing the first two.

Upon opening, the system notified Li Mu that he had received two bags of "Little Apple" seeds.

The seed's description reads: "This is a heartfelt surprise; good things will happen after you plant it!"

They're quite cute.

Two bags of seeds equal a profit of 10,000 gold coins.

In the early stages, this was already considered extremely lucky.

Then I opened the store, and the most eye-catching thing was the four red coupons under "Coupons".

[2 RMB JD.com Shopping Coupon], Price: 1 Gold Coin.

Daily purchase limit: 3000/3000

The 5 yuan card costs 3 gold coins and can be obtained 2000 times per day. The 10 yuan card costs 6 gold coins and can be obtained 1000 times per day. The 50 yuan card costs 30 gold coins and can be obtained 300 times per day.

The quantities are small, and there's definitely no one buying them right now.

But once farming profits increase, along with the expansion of land plots and increased crop yields, these shopping vouchers will basically be gone in an instant.

Therefore, this is only an initial plan.

As traffic to JD.com increases later on, the number of coupons will definitely increase, and they will be released in different time slots.

But now these are more like wishful thinking.

Li Mu was observing and watching.

Meanwhile, at JD.com's headquarters, Liu Qiangdong was also monitoring the traffic.

Tomorrow, JD.com will announce its Series A funding round, and Baidu will officially become a shareholder. Meanwhile, JD.com shopping coupons have already been launched on Weibo… Whether anyone claims them or not is irrelevant. What matters is that Weibo, as a traffic driver, has opened this door.

Anyone who manages to snag a JD.com shopping coupon will see a "Purchase complete -- Go browse/ OK" option pop up on their screen after making a purchase.

Users can be directly redirected to JD.com by simply clicking "Go to browse".

very convenient.

After he started work in the morning, he kept monitoring the number of visits to the online store.

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After 8 o'clock, it was still impossible to tell anything.

But starting from 9 a.m., the number of visits to JD.com's page began to increase gradually.

Although the increase wasn't too dramatic—only a little over a thousand visits from 9:00 to 9:10—it's important to remember that JD.com's website traffic is generally not high.

Normally, I might only make one or two thousand in a morning.

Now, there are more than a thousand every 10 minutes, which is an astonishing number.

JD.com is indeed not comparable to Taobao at present. When people choose to shop online, they still go to those large e-commerce websites more often, as they are more trusted by consumers.

JD.com's real customers are mostly repeat customers, people who have used the product once, found it good, and had a great shopping experience, and are now making repeat purchases.

Now that he has achieved this result in just ten minutes, Liu Qiangdong finally showed a relieved expression.

While it's unknown how many new users these products will bring to JD.com, at least this crucial first step has been taken.

The experience will gradually unfold once those people attracted by the shopping coupons have made their purchases.

But... it won't be too far off.

A determined glint flashed in Liu Qiangdong's eyes as he sat in front of his computer.

He firmly believed that he was on the right path.

In the future, the internet will definitely prioritize user experience, just like physical stores!

Because you can never go wrong if you always put yourself in the consumer's shoes!

And so, Liu Qiangdong sat in front of the computer for an entire day.

I sat there from 8 a.m. until 8 p.m.

It was 8:20 PM.

Li Mu, who was at home playing with his son, received a message from Liu Qiangdong:

"Mr. Li, the statistics for the past 12 hours are in. JD.com's page views have increased by 700% year-on-year, and there are 2,700 new registered users! Today's transaction volume is 700 more items than yesterday."

Upon seeing this message, Li Mu paused for a moment, then replied:

"Congratulations!"

"What's wrong?"

Seeing her husband texting while a smile played on his lips, Xiao Fan asked.

Li Mu handed her the phone.

After taking a look, Fan Bingbing asked:

"There are quite a few new user registrations. Do you know the average number of new users registering daily on Taobao?"

"These two are incomparable."

"I know, I mean, do you have that data?"

"No, but it's definitely more than JD.com. But that's only for now; in the future... who knows? Everything is difficult at the beginning, but once you get through it, the road ahead will be smooth sailing."

Upon hearing this, Xiao Fan nodded silently, then suddenly paused, startled:

"Oh right!"

"What's wrong?"

"My vegetables are cooked, hurry up and harvest them!"

Watching his wife's departing figure, Li Mu smiled happily again.

But Xiao Fan never came back after he left.

Only after Sister Chen took Li Guanqi to bed did Li Mu come to the study and ask, puzzled:

"What are you doing? It's time to sleep."

"Wait a minute, I'm stealing some vegetables. Could you please not harvest them so early next time, so I can steal a few?"

Upon hearing this, Li Mu rolled his eyes.

Keep dreaming.

It's one thing for him to be carefree and playful normally, but because he spoils you, he does whatever you want.

But you want to steal my vegetables?

No way!

"Stingy!"

Xiao Fan rolled her eyes and continued clicking the screen with the mouse, which redirected her to JD.com's webpage.

……

6 month 2 number.

JD.com released a statement on its official website announcing its Series A financing.

Baidu has officially invested $1200 million in JD.com, becoming its third-largest shareholder.

This news didn't cause much of a stir on JD.com's official website, but after Baidu updated it simultaneously, the internet suddenly became abuzz.

The news that "Baidu is entering the e-commerce market" caused a stir in the ocean of the Internet in early June.

But for Weibo, these messages are not important.

What people care more about is how the various data of "Happy Farm" are and whether they have met expectations.

In reality, Happy Farm, as a newly launched web-based mini-game, has brought far more to Weibo than expected.

The first thing to be affected is the number of daily Weibo posts.

Yesterday alone, the number of Weibo posts sent by users was twice as high as usual.

It reached 7400 million.

Normally, the number of Weibo posts per day is between 20 million and 25 million.

Suddenly, with the launch of Happy Farm, Weibo users everywhere saw posts saying, "I'm planting vegetables in #HappyFarm#, come and join me~".

Furthermore, there is another piece of data that is particularly interesting.

Up to 55 percent of users harvested their crops at least once within 24 hours.

This data speaks volumes.

If it's just a boring little game, and users don't like it, then its number of repeat visits will definitely not be this high.

Keep in mind, this is only the first day.

Also, just before the meeting, the first 3000 JD.com 2-yuan coupons were all redeemed.

Although this is somewhat like killing the goose that lays the golden eggs, it also shows that the strategy is at least effective.

With this two-yuan coupon, consumers are at least motivated to place orders on JD.com.

When a user places an order, the MV (market value) increases. For an e-commerce company, an increase in MV means an influx of cash and more liquidity.

JD.com can also continue to expand its logistics operations.

All of this signifies only one thing: the gameplay of "Happy Farm" has at least gained initial acceptance from users.

As for what happens next, let time tell.

Stealing vegetables, interacting, generating buzz... let time tell the story.

Finally, at the meeting, Wu Min urged Li Mu:

"Xiao Li, hurry up with the 'Little Apple' project."

"clear."

The music for "Little Apple" has been commissioned to Chen Yaochuan's company, but of course, it's not Chen Yaochuan himself who's doing it.

If he were to make the purchase, it would be far too expensive.

So it's just a music arrangement by the company.

It's been more than half a month since it was submitted, so we should hear back in a few days.

As for the singer... we'll find one later.

Anyway, there are plenty of male singers out there. If all else fails, you can even find a music student to sing with.

And so, another day passed.

At night, Li Mu got off work and was stunned as soon as he entered his home.

There's a cardboard box by the door; judging from the pattern on the outside, it looks like a monitor.

With some doubt, he asked his father-in-law and learned that his wife had bought it, then he opened the door to the study.

Then I saw my wife sitting in front of two monitors side by side, playing a game.

Or, to put it another way, you use one screen for gaming and another screen for watching movies.

He had just walked over when he heard singing:

"From now on, we'll be worlds apart, perhaps never to meet again. My dear, will you still remember me?"

?

Li Mu was taken aback.

Staring at the computer screen... at a Japanese samurai, listening to him sing "Fine rain mingles with tears, blurring my vision," he asked in surprise:

"Who is this?"

?

Xiao Fan glanced at her husband, then at the screen, and shrugged.

"I don't know, let me see... Hmm, it's called Chopstick Brothers, 'Memoirs of a Male Geisha.' It's a trending video on Youku this week."

"..."

Li Mu squinted his eyes.

Isn't that just those two ugly, naked men in my head...?

(That's all for today. I'm still feeling unwell. I was hoping to write another chapter tonight, but after taking cold medicine, I slept and woke up at 23:18 PM. Sorry.)