A perfect life begins with changing the timeline.
Chapter 781 Golden Egg
The application for the launch of "Happy Farm" was approved without any obstacles.
It officially launched on June 1st.
Since everything that needed to be done has been done, let the market decide the rest.
Just as everything was progressing smoothly, on May 17th, Baidu released its financial report for 20071.
Total revenue: 3.541 million. Increase of 114.3%.
Net profit: 9600 million yuan, an increase of 152.6%.
These are the key figures. In the following list of other data, in the first quarter, Baidu provided internet services to 11.2 customers, a 5.1% increase compared to 4 in 2006.
In other words, Baidu's total revenue, net profit, and number of customers are all growing. And the most direct benefit after the data was released came from the stock market.
Following the earnings release, Baidu's stock price rose 4.48% in regular trading on Nasdaq, closing at $109.37. In after-hours trading, the stock price further increased by 21.15% to $132.50.
This financial report, which shows a 1% increase, has brought Baidu back to its former glory.
Suddenly, the emotions of the veteran employees surged again.
And JD.com, which had been silent for nearly a month and a half, finally had some news.
Liu Qiangdong personally called Li Mu.
Li Yanhong agreed to a financing proposal of $12 million for a 20% stake.
When he made the call, Li Yanhong was sitting in Li Mu's office.
"Haha, Dong-ge, congratulations. Now just get on with the paperwork done. It'll only be a few days; Happy Farm will launch on June 1st. Once you have the money, Weibo will send you the marketing plan. We've decided on four tiers: 2 yuan, 5 yuan, 10 yuan, and 50 yuan. The quantity will depend on your traffic. But overall, we can aim for around 6 yuan in redemption amount per day. Slow and steady wins the race..."
"Understood. I'll finalize the share transfer agreement first, and then contact Mr. Li."
"K".
After hanging up the phone, Li Mu picked up his teacup and took a leisurely sip. Then he heard Li Yanhong say:
"I'm thinking about something."
"What?"
"How long can this money keep JD.com burning through cash?"
"It will take about a year, or until the logistics warehouses in the east are completed and the central region enters the initial stage... that's about it. But as long as we can get to this point, and with the help of customer acquisition, subsequent financing should be a strategic direction."
Hearing Li Mu's words, Li Yanhong nodded.
This is pretty much what he expected.
However... well, if it were before, he might have been more cautious.
But now and then.
Baidu's financial report for 1 is enough to give everyone confidence, and with 2 just over a month away, he has done some calculations in the past few days, and barring any unforeseen circumstances, the financial report for 2 will be much more impressive than that for 1.
Once the stock price goes up, Baidu will definitely not be short of money.
This investment department is not a source of pressure for the company.
When are you planning to leave?
"Where to?"
"America? Isn't Qiqi in America? It's her birthday on the 20th, aren't you going to come?"
"No, I'm not going. We observe the lunar calendar, not the solar calendar. Besides, Happy Farm is launching soon, and JD.com will be busy too. I won't feel at ease if I'm not here to oversee things. Oh right, in a few days, I'll be transferring a deputy director from the marketing department from my previous company. The potential of Weibo's targeted advertising business hasn't been fully realized yet. I can take advantage of this period with Happy Farm to reconnect with some of our old clients and ride this wave to boost Weibo's performance."
Upon hearing this, Li Yanhong nodded.
address:\\\\\\\\\\\\.\\\\\\
A deputy director of the marketing department is definitely a senior executive, but it's not something that would cause him any trouble.
To be recognized by Li Ji, one must be quite capable.
He's just nice...
How's your company's revenue?
"It'll just keep going down."
Holding a teacup in his hand, Li Mu spoke calmly:
"The number of e-newsletter users is declining every month, print media circulation is hovering around 200,000, and GG revenue is also decreasing. It's not just us; we're considered to be declining at a relatively slow pace. And our Weibo followers have now surpassed one million... Let's just maintain this. This year's revenue and financial report probably won't look too good, but we'll definitely be able to make a living."
"So what's the next step? This basically means just coasting along and waiting to die, right?"
"It's not quite that simple. But it's true that a large number of print media outlets will definitely go out of business in the next two or three years. Apart from provincial newspapers, privately owned newspapers will definitely be eliminated. In the future, those newspapers that were the first to embrace the internet will survive. Provincial newspapers that are slow to react will be barely alive. As for the others... they're basically dead. And for those who have embraced the internet, their chances of survival... won't be on computers."
Li Yanhong was taken aback and asked:
"Where is it?"
"Here."
Li Mu pointed to the phone on the table and said:
"Mobile devices. Do you know 51H?"
"I'm not sure."
"Basic elements of news. H, HAT, HN, H, HY, H. 51H."
"Who, what happened, when, where, why, and how did it happen?"
"Yes. Mobile is the blue ocean of news in the future, and in the early stages of this blue ocean, news and information are the core. Achieving these two things on the Internet is quite difficult. But it's different on mobile. Users can know news and information anytime, anywhere, instead of having to go to an Internet cafe, turn on a computer, and log in to a website to find out about news. Therefore, mobile is the future."
"So, have you started making plans yet?"
"No. What's the rush?"
Li Mu suddenly laughed:
"If I don't go back, it starts plotting. Who gets the credit?"
Li Yanhong was stunned for a moment, then suddenly laughed.
However, compared to Li Mu's tacit understanding, his face showed more regret.
Li Ji's meaning is already quite clear.
Although the person is still on Weibo, they have already planned out what to do after their return.
What monstrous foresight...
His first thought was one of admiration.
But it was quickly replaced by more regrets.
Sure enough, in the end, they still couldn't keep this big Buddha.
No wonder people say one person can be worth a million soldiers.
Previously, Li Yanhong did not believe it.
But the examples are right there. He's truly convinced now...
Perhaps this was how Cao Cao felt when he faced Guan Yu.
He shook his head and picked up his teacup as well.
The tea in the cup was still warm.
It's not far from Liang.
Ugh……
……
5 month 28 number.
The whole family returned from the United States.
Feeling guilty and somewhat ingratiating, Xiao Fan sheepishly coaxed the child to sleep, then quietly stuck out her bottom.
Waiting for those two slaps to land on my body.
There's nothing I can do... We were supposed to arrive home on the 24th, which happens to be the 8th day of the fourth lunar month, Qiqi's birthday.
As a result, because there were still some things to take care of at the company, she didn't get home until the 28th.
My husband missed our son's birthday twice in a row.
Those two butts are going to get what's coming to them tonight.
It's okay, go ahead and do it.
It's been a while since I played, and I kind of miss it.
Thinking about it carefully, it's actually quite exciting...
So, not satisfied, she uttered a suggestive remark that only married couples would understand:
"That's it? Couldn't you have put in a little more effort? Didn't you eat?"
In short, the sweetness of the honeymoon after a short separation is worth mentioning. When the couple were cuddling together around 10 p.m., Xiao Fan finally remembered to talk to her husband about something important.
Are you free tomorrow at noon?
"what?"
"Help me arrange a dinner with Brother Bie. Gu Hong is arriving tomorrow, and I'd like to talk to Brother Bie about the accompanying magazine."
Gu Hong, editor-in-chief of "Authentic Life"... no, "VANampL" magazine.
Fan Li spent four million to acquire the magazine, which was already on the verge of collapse, then renamed it and assembled his own newspaper team.
The content is currently defined as: a health, sports, and fashion magazine targeting the female market.
"That's no problem. What kind of magazine is it? Weekly? Bi-weekly? Monthly?"
"Monthly publication. Follow the example of V magazine; weekly and bi-weekly publications are too rushed. Go straight to monthly publication and create high-quality content."
"When are you planning to go?"
"Starting in August, The Beijing News will definitely be fine, right?"
"If nothing unexpected happens... no problem. Supplementary magazines aren't anything new, and besides, they can add some appeal to the *Beijing News*. After all, who doesn't like a beautiful woman in yoga pants?"
"Hehe, that's fine then. But I'd also like to discuss this matter with the Southern Metropolis Daily, what do you think?"
"Then you should leave me as a brother."
"Hmm...and then...what if I wanted to create an online magazine, what do you think?"
"...Think it through. Putting everything else aside, even if you manage to acquire both the Southern Metropolis Daily and the Beijing News, the Southern Metropolis Daily still has a circulation of one million. Add to that the electronic subscriptions of the Beijing News, and your monthly investment in magazines alone could be one or two million."
"Of course I know, but it's the fastest way to expand the market. The money is definitely enough. Besides, I'll only invest for about six months at most; after that, I'll definitely launch annual subscriptions and e-subscriptions. And as long as the market accepts it, I think achieving break-even, or even a small loss, shouldn't be difficult. How can a magazine get into the public eye without investing some money?"
"...I always feel like you're taking a bit too big of a leap."
"There's no way around it, your wife's a prolific earner, honey. Do you know how much Fanli has made this year? I'm not even counting film and television investments, just from the clothing business. According to the company's internal financial report this year, your wife has saved your son a net profit of 34 million. If nothing unexpected happens this year, a hundred million US dollars is practically guaranteed. If this magazine can be published, I'll have absolute say in the domestic sports and health industry. Compared to that prospect, this amount of money is nothing."
"..."
Even though he knew that Fanli would become a company with a market value of three or four hundred billion US dollars in the future, Li Mu was still unconvinced when he heard this at this moment...
This is truly a golden goose.
One hundred million US dollars, or net profit...
He sighed and hugged his wife tightly:
"Sis, we made a deal, you promised me that if I take good care of you... you'd buy me a bag."
Xiao Fan was stunned for a moment, then laughed:
"Okay, then you'd better behave well later, okay?"
"...In a little while?"
"Yeah, alright, that's about time. You've rested enough, haven't you? Come on, it's your turn to serve me."
"Again??? Hmm..."
He was no longer able to speak.
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