Rebirth 08: Can a mobile game company also build a tech empire?

"Project Natal has three core features."

Mattrick returned to the stage after the video ended.

"Full-body motion tracking, no wearable devices required, the camera can capture the movement of 24 key joints in your body."

"Speech recognition is not just about simple commands, but about natural conversation."

"Facial recognition can identify who you are and automatically load your profile and settings."

"This is not just about physical sensation."

This is the future of gaming!

On-site demonstration session.

Staff members waved, jumped, and gave instructions in front of the camera.

The characters on the screen respond precisely.

When the demonstrator used a virtual paintbrush to draw a rainbow on the screen...

The audience burst into warm applause.

"This technology!"

Jiang Chang was dumbfounded.

"No controller needed?"

Relying entirely on cameras and microphones?

"Microsoft's technology has always been very impressive."

Lu Chen analyzed,

"Furthermore, the Wii proved the potential of motion controls."

The following segment further heightened the atmosphere.

Beatles members Paul McCartney and Ringo Starr took to the stage to demonstrate a music game.

Renowned director Steven Spielberg took the stage to discuss the fusion of video games and film.

Even Hideo Kojima, the producer of Metal Gear Solid, made an appearance to announce a collaboration project with Xbox.

"Celebrity effect plus cutting-edge technology."

Susie spoke as she took notes.

"This press conference was really grand."

Jiang Chang was still excited about the technical details of Project Natal.

"If this device can really do what it's advertised..."

That would be absolutely revolutionary!

The precision of motion-sensing games will take a big leap forward!

Lu Chen did not offer any opinion.

He knew that Project Natal had indeed caused a huge sensation in its early stages.

However, due to issues such as accuracy, latency, and game compatibility.

Ultimately, the promotional effect was not fully achieved.

But it cannot be denied.

This is a move by Microsoft.

It certainly stole the show at E3 2009.

Microsoft's presentation lasted an hour and a half, ending close to noon.

After a short break, Sony's press conference began at 1 p.m.

The person taking the stage was Kazuo Hirai, president of Sony Computer Entertainment America.

"After three years of development, the PS3 has entered a mature stage."

Kazuo Hirai's opening remarks were direct and pragmatic.

"And this year, "

We will prove it with a series of exclusive masterpieces.

The PS3 is the ultimate choice for gamers.

The trailer for God of War III has been released first.

The battle between Kratos and the Titans was breathtaking.

Uncharted 2 showcases cinematic storytelling and visuals.

The Last Guardian is noteworthy for its unique art style and sense of mystery.

"The graphics of these games."

Jiang Chang sighed again.

"It's just like watching a movie."

"Sony is proving its strength with exclusive blockbuster titles."

Lu Chen said.

"No fancy new concepts"

It's pure, unadulterated game quality.

In terms of hardware,

Sony has released the PSP Go.

This is a handheld device with a slider design.

The UMD optical drive was eliminated, and the system relied entirely on digital downloads.

Kazuo Hirai emphasized the importance of digital stores.

They believe this is the future trend.

Sony also unveiled the PlayStation Move motion-sensing device for the first time.

There was the impact of Microsoft's Project Natal.

Sony's new devices, however, didn't offer many surprises.

Sony's presentation then lasted for an hour.

The pace is fast and the content is packed with useful information.

However, it lacks the star power of Microsoft.

Some people at the scene were pleasantly surprised by the new exclusive game.

Some people also said the new handheld console was too expensive.

At 3 PM, Nintendo's press conference began.

The person taking the stage was Satoru Iwata, president of Nintendo.

This leader is known for his approachability.

At this moment, he wore his signature gentle smile.

but,

He immediately began by presenting a large number of slides showing sales data for the Wii and NDS.

"As of March this year,

Wii global sales have exceeded 5000 million units.

The NDS series alone has sold over 1 million units…

The data is impressive, but the audience at the scene was clearly more looking forward to something new.

however,

Satoru Iwata spent nearly twenty minutes reviewing past achievements before introducing the new game.

New Super Mario Bros. Wii, Super Mario Galaxy 2, The Legend of Zelda: Skyward Sword, and many more.

They are all sequels to classic series.

The quality is guaranteed, but it lacks surprises.

Even more disappointing is...

No new hardware was announced during the entire press conference.

The rumored next-generation handheld console has vanished without a trace.

There's also no news about an upgraded version of the Wii.

Even Shigeru Miyamoto, the soul of Nintendo, did not appear.

Is Nintendo just resting on its laurels?

Jiang Chang could hardly believe it.

"The Wii and NDS were indeed successful."

But we can't completely abandon innovation either.

The press conference was in its second half.

The atmosphere was noticeably subdued.

The applause was sparse, and the audience's attention was clearly not focused.

After an hour-long press conference.

When Satoru Iwata bowed and left the stage, the applause was sparse and brief.

All three press conferences concluded at 7 PM.

The three arrived at the hotel restaurant.

A simple dinner was laid out in front of me.

The topic of conversation is naturally today's press conference.

"Microsoft won."

Jiang Chang said while cutting the steak.

"Project Natal's concept was too ahead of its time."

The specific effects will depend on the actual product.

But at least in the media,

Microsoft stole all the headlines.

Susie nodded in agreement.

"And they are very smart."

They invited so many celebrities to endorse them.

The Beatles, Steven Spielberg, Hideo Kojima,

As soon as these people appeared,

Media attention then increased.

"Sony is very stable."

Jiang Chang said.

"Without chasing new concepts,

Instead, they focus on their exclusive lineup.

Games like God of War III and Uncharted 2

Once released

Both reputation and sales will be guaranteed.

The PlayStation Move could be considered a highlight, at least.

Nintendo, on the other hand, relies too heavily on its success and lacks innovation.

They seem to be falling behind.

Lu Chen took over the conversation.

"We've been reaping the benefits of Wii's motion-sensing technology for three years now."

The NDS is also nearing the end of its life cycle.

If we don't come up with something new at this time,

We might be overtaken next year.

"What impact will this have on us?"

Jiang Chang asked.

"Of course."

Lu Chen cut the steak on his plate.

The industry landscape is changing.

Microsoft bets on motion-sensing interaction.

Sony has a deep commitment to the gaming market.

Nintendo is at a crossroads.

As developers of mobile and PC games,

Actually, they're on a different track.

He paused, then continued:

"The widespread adoption of smartphones will change everything."

These console giants may not fully realize it yet.

But it won't take more than a few years.

The mobile game market will surpass that of console games.

We planned ahead.

They are pioneers in this direction.

"What about the exhibition tomorrow?"

Jiang Chang was a little nervous.

"Keep a calm mindset."

Lu Chen smiled.

"We came here this time..."

It mainly involves learning and observation.

As long as someone comes to experience our game.

If only one or two industry media outlets are willing to report on us...

Even if it's a success.

after dinner,

Jiang Chang returned to his room to continue testing the game demo, ensuring a flawless experience tomorrow.

Susie then checked tomorrow's itinerary and supplies list.

Lu Chen stood by the window of his hotel room, gazing at the Los Angeles night view.

far away,

The direction of the convention center was brightly lit.

Staff are making final preparations for tomorrow's exhibition.

This is the 2009 E3 gaming expo.

We are on the eve of a revolution in the gaming industry.

The console wars have reached a fever pitch.

Mobile games have not yet been recognized by the mainstream.

But Lu Chen knew.

The industry will undergo tremendous changes in the next decade.

He took a deep breath and drew the curtains.

Tomorrow, Journey Technology will make its debut on this world-class stage.

Although it was just a small booth in a corner.

But this is only the first step!