Rebirth 08: Can a mobile game company also build a tech empire?

Lu Chen's voice became deep.

"Smartphones"

It shouldn't be a cold, lifeless tool.

It should understand you and help you.

It makes you feel comfortable using it.

This is the core concept of ZUI.

The applause rang out again and lasted for almost a minute.

Lu Chen returned to the center of the stage, waiting for the applause to subside.

"Alright, that's about all for the feature demonstration."

He said with a smile,

"I think the question everyone is most concerned about right now is—"

He deliberately dragged out the sound.

Someone in the audience shouted.

"price!"

"How much!"

"Mr. Lu, stop keeping me in suspense!"

Lu Chen smiled.

"Yes, the price."

The stage lights dimmed.

Only a spotlight remained, shining on Lu Chen.

Switch to large screen.

Images and prices of three mobile phones were displayed.

Meizu M8: 2380 yuan

HTC G1: Approximately 2700 yuan

Apple iPhone 3G: Starting from 4999 yuan

"These are all mainstream smartphones on the market."

He paused, his tone becoming serious.

"But their price makes them inaccessible to many people."

Smartphones should be the trend of the future.

It shouldn't just be a toy for a select few.

The images of the three mobile phones on the big screen faded out.

The rendering of Conquer Online 1 has reappeared, taking up the entire screen.

"Our original intention in making Conquer Online 1"

It's about enabling more people to experience the charm of smartphones.

So we set a goal from the very beginning.

We want to create a smartphone that's popular with everyone.

Lu Chen took a deep breath.

"This means it must have the best price-performance ratio."

so--"

He paused deliberately for a full five seconds.

The entire room fell silent; everyone held their breath.

The live stream chat also experienced a rare brief silence.

Everyone is waiting for that number.

Lu Chen turned around and faced the big screen.

He swung his arm forcefully.

on the big screen,

A huge, impactful number suddenly appeared.

1999 yuan

silence.

then,

"boom--!!!!!!"

A deafening roar of cheers, screams, and applause filled the air.

Like a whirlwind sweeping through the entire stadium!

Many audience members jumped up from their seats in excitement, waving their arms vigorously!

Reporters in the media area didn't care about their image either, opening their mouths wide and frantically pressing the shutter.

"1999! My God!"

"Did I hear that right? 1999?!"

"This configuration and design, 1999? Are you crazy?!"

"Buy it! Buy it now!"

The live stream chat exploded.

The barrage of comments was scrolling by thousands per second.

The server experienced a period of lag.

"1999!!!!"

"CEO Lu is awesome! Conquer Online is awesome!"

"Is this price for real?!"

"I'll queue overnight! Don't anyone stop me!"

"There's hope for domestically produced mobile phones!"

Apple users are expressing envy and resentment!

"This price, this configuration—it's going to revolutionize all mobile phone manufacturers!"

On the stage, Lu Chen stood quietly.

Smiling as I watched the bustling scene unfold.

Listening to the deafening cheers.

he knows,

Become!

1999 yuan,

This price breaks through everyone's psychological defenses.

Coupled with the excellent product strength of Conquer Online 1.

It will be like a bombshell.

It ignited the still immature Chinese smartphone market in 2009.

Wait until the noise subsides slightly.

Lu Chen spoke again.

"1999 yuan,

This is the official retail price for the 8GB version.

The 16GB version is only 100 yuan more expensive than this.

This phone will officially go on sale on June 10th!

He held up the white phone in his hand.

What you get at this price

It is a top-notch design.

It's a smooth ZUI system.

It has top-notch hardware configuration.

And our team's relentless pursuit of product excellence.

I know some people will ask,

"At such a low price, do you even make a profit?"

Lu Chen said frankly.

We only retain a 5% profit margin.

Yes, 5%.

We are not doing charity.

But we believe,

Only at a sufficiently shocking price,

Only then can more people experience the charm of smartphones.

Only with sufficient sales volume,

Only then can we continue to invest in research and development.

To make better products.

Lu Chen explained.

"future,

Our app store, cloud services, and content platform

These will all become our sources of income.

But we promise,

The basic functions of Conquer Online 1 will always be free.

Basic updates for the ZUI system are always free.

He looked at the camera and said to everyone watching the live stream:

"1999 yuan,

It is the starting point of Conquer Online 1.

This also marked the beginning of the widespread adoption of smartphones.

Lu Chen stood in the center of the stage, watching all of this.

My heart was filled with mixed emotions.

"at last,"

Lu Chen was making his final summary.

Thank you to all the guests who attended.

Thank you to everyone who watched the live stream.

Thank you to everyone who supports Journey Technology.

He bowed deeply.

I also want to thank my team.

Without you,

There would be no Journey 1 today.

This is not the end.

We will continue to work hard in the future.

To create more products that will surprise and delight everyone.

"Tonight,

May we all become each other's night sky.

The brightest star.

Thank you everyone!

The applause was thunderous and lasted for a long time.

The lights gradually dimmed, and the press conference officially ended.

But the wave sparked by Conquer Online 1 has only just begun.

……

After the press conference.

As soon as Lu Chen stepped off the stage, he was surrounded by the media.

Chen Xin leveraged his good relationship with Journey Technology.

The first one squeezed in front of Lu Chen.

"Congratulations, Mr. Lu!"

The press conference was a huge success!

Chen Xin handed over the microphone.

How are you feeling right now?

Lu Chen wiped the sweat from his forehead and said with a sincere smile:

I'm very excited and also very moved.

The team has put in so much effort during this period.

Seeing the product recognized by everyone makes it all worthwhile.

The price of 1999 yuan shocked everyone.

Are you really only keeping 5% of the profit?

"Yes."

Lu Chen nodded.

I can say with certainty,

The hardware cost per unit of Journey 1 is around 1700 yuan.

Including R&D costs, marketing expenses, and channel expenses,

The profit margin is indeed only around 5%.

"The ZUI system has many thoughtful features."

Will you consider opening it up to other manufacturers in the future?

"ZUI is one of the core experiences of Conquer Online 1"

Currently, we are focused on providing excellent service to our users.

As for the future,

We cannot rule out any possibility.

However, this is contingent on ensuring the best possible user experience.

Chen Xin pressed for more information.

Many people compare the Conquer Online 1 with the Meizu M8.

What do you think?

"M8 is an excellent pioneer."

We respect Meizu.

Lu Chen's answer was very appropriate.

"But we're on different paths."

Conquer Online 1 focuses on its system and cost-effectiveness.

The market is large enough to accommodate many excellent brands.

After answering a few more questions.

Lu Chen politely ended the interview.

"Feel sorry,

I need to go backstage and check on the team.

They worked harder than I did.

Squeezing through the crowd, Lu Chen arrived at the backstage lounge.

Lin Bing, Hong Feng, Su Xi, and others were all there.

Everyone's face was a mixture of excitement and exhaustion.

Lu Chen let out a long sigh of relief.

"Thank you for your hard work, everyone."

"It's not hard work!"

Hong Feng said excitedly:

"Seeing the audience's reaction during those feature demonstrations, it was all worth it!"

Lin Bing patted Lu Chen on the shoulder.

Your speech today was fantastic.

Especially the part about the research and development process,

Very sincere, touching.

Lu Chen smiled and replied:

"These are all true experiences."

"By the way, how's the experience area?"

"A sea of ​​people!"

Zhao Yongqiang just returned from the experience area.

The queue snaked around several times.

Everyone wants to touch the real machine with their own hands.

All I heard were positive reviews.

Especially the feel and system smoothness.

"it is good."

Lu Chen nodded.

"Have the staff maintain order."

Ensure that most people can experience it.

This is the best form of word-of-mouth marketing.

He also gave instructions on some follow-up work.

Lu Chen dragged his tired body out of the stadium.