Rebirth 08: Can a mobile game company also build a tech empire?

The sudden completion of the Z-dimensional dimension disrupted Lu Chen's original rhythm.

According to his original plan

Z-Dimension should be launched simultaneously with Journey 1.

This forms a triple promotional offensive encompassing hardware, platforms, and content.

They leverage each other's strengths.

Create a big enough buzz in the market.

However, Xu Yi's team exceeded expectations in terms of efficiency.

Or rather, Xu Yi's fervent passion for anime and manga exceeded everyone's expectations.

"Mr. Lu, all tests have passed!"

Xu Yi pushed open the door to Lu Chen's office.

His eyes were bloodshot, but he spoke with great enthusiasm:

"Our website is now fully completed, and the bullet screen feature is working perfectly."

"If we hadn't been absolutely certain that everything would have gone perfectly, Z-Dimension would have launched a week ago."

but,

Now that Z-Dimensional has been completed, there's no reason for it not to be launched.

After all, the online world is constantly changing.

If A-site can recover from this setback, restructure its servers, and standardize its website management...

Whether there will be room for Z-dimensional beings to exist in the future is still uncertain.

However, it was launched ahead of schedule.

Attracting the first batch of users has become a challenge.

Lu Chen and Xu Yi discussed several options.

The final decision was to continue accepting refugees from A-site.

At the same time, leveraging the existing advantages and resources of Journey Technology, a large-scale online event will be held.

"Using Minecraft competitions to drive traffic to Z-Dimensional?"

Xu Yi asked in surprise.

"That's right."

Lu Chen gestured for Xu Yi to sit down before speaking:

You know how popular Minecraft is right now.

Therefore, leveraging our own strengths to drive traffic to the platform is perfectly feasible.

He paused, then continued explaining.

We are hosting a cross-platform architecture competition.

At the same time, generous bonuses are offered.

For example, the first prize is 100,000 yuan, the second prize is 50,000 yuan, the third prize is 10,000 yuan, several honorable mentions are 1,000 yuan each, and a participation prize is also set up.

Entrants are required to record their work as a video.

Upload to the designated channel of Z-Dimension.

The final winner will be determined by a vote from netizens.

Xu Yi's eyes lit up.

"In order to garner votes, players will spontaneously share their work."

And these users will eventually concentrate in dimension Z.

"Yes."

Lu Chen nodded.

"Every participant will become a promotional ambassador for Z-Dimension."

In order to watch the works and participate in voting, the audience...

You also need to register a Z-Dimensional account.

This is the most natural way to grow users.

"And the Minecraft player community"

It overlaps significantly with the content of anime and games.

This is exactly the core user group that Z-Dimensional wants to attract!

Xu Yi said excitedly:

"Mr. Lu, this plan is brilliant!"

Lu Chen waved his hand and said:

"Regarding promotion, I will have Susie coordinate resources to push it out simultaneously on the official website of Journey and major game forums."

"Leave it to me!"

Xu Yi stood up and said firmly:

I will have the team fully cooperate.

Make this competition the industry benchmark!

The two then discussed the details for over an hour.

When Xu Yi left the office in a hurry, the sky outside the window was already bathed in the glow of the setting sun.

Lu Chen sat back down in his chair and let out a soft breath.

This competition will be a multifaceted endeavor.

It can bring initial users to Z-Dimension.

It also enhances the brand influence of Journey Technology.

This is a good opportunity to generate buzz before the release of Conquer Online 1.

4 month 10 day,

Z-Dimension has officially launched.

Simultaneously,

The competition announcement was simultaneously posted on the official website of Journey Technology and the homepage of Z-Dimension:

[Minecraft Building Contest]

Theme: Create Your Dream World

Dates: April 10 - April 20

How to participate: Build any creative structure in Minecraft, record a 3-5 minute demonstration video, and upload it to the "Building Competition" section of the Z-Dimensional website.

Judging rules: Public voting will be open from April 21st to April 23rd, and the ranking will be based on the number of votes received.

Awards:

First Prize (1 winner): 100,000 RMB cash prize + Journey 1 mobile phone

Second Prize (3 winners): 50,000 RMB

Third Prize (6 winners): 10,000 RMB

Excellence Award (10 winners): 1,000 RMB

Participation Prize: All eligible participants will receive a special Minecraft skin.

Note: Please download the official screen recording software to record.

As soon as the announcement was released,

It immediately caused a sensation in the player community.

What was the concept of a 100,000 yuan bonus in 2009?

That's equivalent to the total annual income of an average white-collar worker in a first-tier city.

That's enough to buy a decent family car.

Or pay the down payment for a small apartment.

Even more enticing is the Conquer Online 1.

Everyone is speculating about what the next product from Conquer Online will be.

The news spread like wildfire.

Various game forums, online communities, and QQ groups.

Even offline internet cafes and school computer labs.

They were all discussing the same topic.

How can I build a structure worth 100,000 yuan in my world?

Or how to obtain that mysterious Conquer Online 1?

Male dormitory at Hangzhou University of Electronic Science and Technology.

When Li Hao saw this announcement.

I'm trying to build an automated wheat farm in the game.

He practically jumped off the chair.

"A prize of 100,000 yuan! Conquer Online 1!"

Li Hao's voice attracted the attention of his three roommates.

Wang Lei leaned closer to the screen.

"My World Building Contest? Submitting my work on Z-Dimension?"

What is Z-dimensional?

Another roommate, Zhang Wei, asked.

"I don't know, but it looks like it's a new video website launched by Journey."

As Li Hao spoke, he operated the computer in the dormitory.

A quick search on Baidu revealed a website called Z-Dimension.

Upon opening the website, the light-colored interface is refreshing, and the homepage already features some animated clips and game videos.

"It looks like an anime/manga website."

"That's what my roommate Zhang Wei commented."

"But it's pretty clean, unlike other video websites which have so many bugs."

Li Hao is not interested in anime and manga.

However, the website's homepage prominently displays the submission portal for the Minecraft Building Contest.

This means he didn't go to the wrong place.

Click to enter the special page.

The exquisite design caught his eye.

The entire page uses the iconic grass blocks from Minecraft as its background.

It dynamically displays thumbnails of various player-built structures.

The right side shows a clear explanation of the competition process.

Wang Lei, watching Li Hao's actions, asked:

Are you planning to participate?

"certainly!"

Li Hao's eyes sparkled.

"I've built so many things in the game these past few days..."

There should be an opportunity to showcase one's talents.

And look at you.

The competition has no restrictions on theme; any original building is acceptable.

I just happened to have an idea recently.

As he spoke,

He loaded a save file called "City of the Future" onto the device.

This is a project he has been working on intermittently recently.

The game depicts a futuristic city in its early stages.

It features high-rise buildings with glass curtain walls, urban transportation, a central garden, and much more.

Although many details are still imperfect.

However, the overall framework has already taken shape.

"How about this one?"

Li Hao asked his roommates.

"It looks pretty good, but it doesn't feel unique enough."

Zhang Wei stroked his chin and said:

"Think about it, there will definitely be many people designing futuristic architecture."

To win a big prize, you need something different.

Li Hao fell into deep thought.

indeed,

If it's just about piling up skyscrapers.

It may not stand out among the many entries.

He opened his browser and began searching for information on various architectural styles.

Classical, modern, Eastern, Western, and so on.

Until he saw a set of photos of gardens in Jiangnan.

White walls and black tiles, winding paths leading to secluded spots, artificial hills and flowing water, and intricately carved windows.

That kind of subtlety and elegance forms a wonderful contrast with the blocky world of my world.

"Got it!"

Li Hao slammed his hand on the table.

"I want to build a Jiangnan-style garden in the game!"

Use blocks to represent the beauty of the garden!