Rebirth 08: Can a mobile game company also build a tech empire?

"Mr. Lu, I'm sorry to bother you so early."

Susie's voice sounded somewhat anxious.

"A reporter from Zhejiang TV wants to interview our company!"

"Zhejiang TV? An interview?"

Lu Chen was taken aback.

"Yes! That's the phone call I just received."

He said he was a reporter for the "Today's Zhejiang Businessmen" column.

I'd like to learn more about our company and the Z1.

They said they had already noticed the phenomenal buzz our product had generated in the media.

I'd like to do a feature report.

Lu Chen quickly thought about it.

He hadn't expected the sudden interview with the TV station.

However, this is indeed a good opportunity.

Previously, funding was a constraint.

They have consistently used some seemingly unorthodox promotional methods.

In 2008, however, it was still an era dominated by traditional media.

This is a good opportunity to improve the brand image through positive coverage on television.

Lu Chen glanced at the time: 7:20.

What time will they arrive?

"Around nine o'clock."

"Okay, I'll make the arrangements."

Notify all departments to clean the office area before 9:00 AM.

Also, have Jiang Chang and the others prepare the products and materials for the demonstration.

"Okay, Boss Lu!"

After hanging up the phone, Lu Chen quickened his pace in packing.

He specifically chose a white shirt and paired it with dark jeans.

This combination is neither too casual nor too random.

It doesn't have to be as deliberate as wearing formal attire.

After fixing his hair in front of the mirror, Lu Chen picked up his car keys and went out.

the other side.

The reporter from the "Today's Zhejiang Businessmen" program on Zhejiang TV is named Chen Xin.

She was in her early thirties and sported a neat short haircut.

He speaks very quickly; he's clearly a seasoned journalist.

Chen Xin is currently sitting in the car, preparing the questions she will use for the interview with Lu Chen later.

She was accompanied by photographer Mr. Li and his assistant, Xiao Wang.

The two of them were busy moving filming equipment.

quickly,

A minivan departed from Zhejiang Provincial Television Station and headed towards the location of ZhengTu Technology.

"To be honest, we didn't even realize that this company was located in Hangzhou at first."

While busy with her work, Chen Xin spoke to her assistant, Xiao Wang.

"Recently, the young people at the station suddenly started discussing an MP4 player called 'Zhengtu Z1'."

We just realized how popular the Conquer Online Z1 is lately.

Upon investigation, it turned out that this company was located in Hangzhou, right here in our city.

Xiao Wang nodded:

My cousin is studying at Zhejiang University.

There were four people in their dorm, and three of them were fighting over the MP4 player.

The one who missed out is now spending every day trying to snag a deal on Taobao.

"Therefore, this topic is very valuable."

Chen Xin was writing something in her notebook when she said:

"A local technology company,

It's incredible that they were able to create a product that generated such a huge market response.

There must be a story behind this.

At nine o'clock, the interview team from Zhejiang TV arrived on time.

Enter the building belonging to ZhengTu Technology.

Lu Chen and several employees were already waiting there.

The upstairs office area has been tidied up.

Although traces of overtime work are still visible, the place is clean and orderly overall.

The employees were all doing their jobs, creating a tense yet lively atmosphere.

As soon as Chen Xin entered the room, she saw Lu Chen and was clearly taken aback.

She hadn't expected the company's boss to be so young.

"Hello, Mr. Chen."

Lu Chen smiled and extended his hand.

"I am Lu Chen, the founder of this company. Welcome to ZhengTu Technology."

"Hello, Mr. Lu!"

Chen Xin quickly composed herself and shook hands with Lu Chen.

"I didn't expect you to be so young. You're truly a promising young person."

"Haha, only young people have the courage to change the world. After all, a newborn calf is not afraid of a tiger."

"Indeed, you are right."

Whether it was Newton, who proposed the law of universal gravitation at the age of twenty-two,

Or Einstein, who published his theory of relativity at the age of twenty-six.

Their common characteristic is that they are young.

Therefore, most great achievements are made when one is young.

Chen Xin strongly agreed with Lu Chen's point of view.

"I wouldn't dare compare myself to these scientists."

Lu Chen quickly waved his hand.

"May I ask how old you are this year?"

"Twenty-three."

"Only twenty-three years old?"

Chen Xin's expression turned even more surprised.

And you still say you're not young?

Doesn't this mean that Mr. Lu, the boss in front of us, started his business right after graduating from university?

And they're not just joking around; they can actually produce a real product.

The group exchanged pleasantries as they walked upstairs and entered the office area of ​​ZhengTu Technology.

Chen Xin's gaze swept across the office area.

A hint of surprise flashed in his eyes.

She clearly hadn't expected this company to cause such a stir in the market.

The office environment is so simple.

The interview took place in Lu Chen's office.

Long guns and cannons were laid out, cameras were set up, and lights were turned on.

"Mr. Lu, shall we begin?"

Chen Xin asked.

"it is good."

"Mr. Lu, we have noticed that the Z1 has sparked a buying frenzy in the market, with long queues forming at many stores."

As a newly established tech company, how did you manage to do this?

"Because there is market demand."

Lu Chen said frankly.

"The touchscreen era is coming, but iPhones are too expensive, and domestically produced touchscreen devices don't offer a good user experience."

We saw this gap and wanted to create a product that would allow more young people to experience the charm of touch control.

Chen Xin nodded after listening and continued to ask:

"Indeed, but this touchscreen technology is not cheap, yet your product is priced quite affordably."

How was this done?

"This involves our ability to integrate the supply chain."

Lu Chen did not avoid the question.

"We have established long-term partnerships with core suppliers such as LG and Sanson, and reduced costs through large-scale procurement."

At the same time, we chose to reduce profit margins so that more consumers can experience high-quality products.

"Does your company only have this one product?"

"Of course not."

Lu Chen gestured for Jiang Chang to hand over a Z1 Journey device for a demonstration in front of the camera.

"These games are all developed in-house, so users get a high-quality content experience while purchasing the hardware."

Furthermore, the game we developed is not only built into the Conquer Online Z1, but is also available on iOS and Android platforms.

Chen Xin's eyes lit up.

"So, you're working on both hardware and software simultaneously?"

"That's right!"

Lu Chen said with a smile.

"We believe that,"

In future technology products, software experience and hardware quality will be equally important;

Even the most beautiful device is a failure if its content is unusable.

Therefore, what we at Journey Technology need to do is align the granularity of hardware and software, taking hardware as the core and software as the lever, to connect the underlying logic, reconstruct the foundation of human-computer interaction, and achieve deep end-to-end coupling in the future intelligent ecosystem of human-computer symbiosis.

???

"hiss……"

Chen Xin took a deep breath.

As a professional journalist, such petty actions should not have occurred to her.

She has interviewed at least a hundred, if not a thousand.

But today's situation is different.

She could understand every word Lu Chen said.

Why is it that when they're put together, it's incomprehensible?

Meanwhile, Susie, Jiang Chang, Zheng Yong, and others who were secretly listening in took a deep breath.

As expected of Boss Lu.

They can't understand what I'm saying!