Rebirth 08: Can a mobile game company also build a tech empire?

"...

I'll sing this song for you; it doesn't really have any particular style.

It simply means, "I want to make you happy..."

Lu Chen's steps slowly came to a stop.

"Um?"

Lu Chen tilted his head and listened quietly, without disturbing Chu Yu's singing.

This song sounds so familiar.

But I couldn't remember it after thinking for a long time.

I might as well just ask Chu Yu directly.

"Chu Yu!"

"what!"

Chu Yu was startled.

She took off her headphones and stared blankly at Lu Chen.

What song are you singing?

"This... is called 'Why Not'?"

"Who sang it again?"

"It seems to be an online singer named VAE."

"What's Wrong With That...VAE...Xu Song!"

Lu Chen stood still.

These keywords acted like a key, instantly unlocking a long-forgotten treasure trove deep within Lu Chen's memory!

Xu Song is one of the future "three giants of Tencent Music".

As the saying goes, a doctor who can't compose music isn't a good singer.

Xu Song was admitted to the Health Management major at Anhui Medical University in 2004.

Following the usual path, Xu Song should have steadily pursued a career in medicine.

But it may be due to the influence of her family environment from a young age.

Xu Song showed a love for art from a young age.

During his university years, he gradually shifted his focus to music.

In 2006, she released the single "Funeral of Roses" on her personal website under the online name "VAE", which quickly made her an internet sensation.

He subsequently published works such as "Broken Bridge in Lingering Snow", "Rain on Qingming Festival", and "If Only Then".

Now, in 2008, Xu Song has just graduated.

He became an independent musician.

He should be finishing his first album, "Customized," right now.

Recalling Xu Song's past,

Isn't this the inspiration that Lu Chen has been pondering for a long time but couldn't get?!

Xu Song's musical style and core fan base.

Doesn't this perfectly overlap with the target users of the Conquer Online Z1?

Countless thoughts gathered in Lu Chen's mind.

Ultimately, all of these elements come together to form a complete and exceptional promotional plan!

"Chu Yu, is it possible to get in touch with this singer?"

"Huh? Well... I was just listening casually, where would I get their contact information?"

"Check out his website."

How did you know he posted songs on the website?

Chu Yu looked at Lu Chen with a suspicious expression.

After all, most people listen to music on music websites like Tencent Music and NetEase Cloud Music.

Who would have thought that Xu Song first appeared on his personal website?

"Don't ask, just take a look."

Lu Chen didn't answer, but instead urged him on.

Nonsense, I'm a seasoned "squirrel" myself.

Chu Yu moved swiftly and quickly logged onto Xu Song's personal website.

The webpage slowly loaded.

A refreshing and clean vibe wafts over you.

Seeing this webpage, Lu Chen couldn't help but marvel at Xu Song's versatility.

Xu Song is known to the public not only for writing lyrics and composing music, but also for singing songs.

He also creates websites. The personal music website that Lu Chen is currently viewing was created by Xu Song himself.

She is also skilled in literary writing. Her essay "Treating Scars as Dimples," written in high school, was selected for the 05 Jiangsu Province College Entrance Examination Chinese Language Mock Test.

The roller slides down.

Sure enough, an email address was left at the end of the webpage.

"Chu Yu, send him an email and invite him to sing a song."

"Huh? We don't have any songs?"

Chu Yu was completely bewildered.

Why is Boss Lu's thinking suddenly so unconventional?

"It will be available soon."

I write the lyrics, you compose the music.

Let's get it done today!

"No way! Are you serious?!"

How come she didn't know that Boss Lu also had talent in singing?

"Seriously, hurry up and write an email."

Let's say we offer him 50,000 yuan to sing a song at our company.

Remember to mention it's for advertising the Conquer Online Z1.

Lu Chen gave instructions.

If he remembers correctly.

Xu Song is currently preparing his first album, "Customized," at his own expense.

Although this album was sold through pre-orders.

That is, only after raising enough funds can they communicate with the pressing company to produce physical CDs.

But that doesn't mean Xu Song isn't short of money right now.

Otherwise, he wouldn't have accepted Sohu's commission in July of this year to sing "Memories of Nanshan" for the online game "Sword Immortal".

Unfortunately, the copyright of this song was later sold and renamed "Snow on the Moss," and it was sung by other singers.

So now ZhengTu Technology is directly spending money to invite Xu Song to sing a song.

Xu Song will most likely agree.

Chu Yu looked at Lu Chen carefully for a moment.

Seeing that Lu Chen really wasn't joking.

She wrote an email as Lu Chen had instructed.

Chu Yu's fingers rose and fell on the keyboard.

quickly,

An email, presented in the official tone of Journey Technology, was sent to Xu Song.

After the email was sent, the office fell into a brief silence.

Chu Yu stared at the "sent successfully" message on the screen, still somewhat dazed.

It all feels like it happened too fast, too unreal.

Would you spend 50,000 yuan to hire a web singer who hasn't even officially debuted yet to sing a song?

I can do that too.

After all, I am a composition major who graduated from a proper university.

Why don't you look at me, Mr. Lu? I also want to earn this 50,000 yuan.

Lu Chen was unaware of Chu Yu's gaze.

He has moved on to the next stage.

He pulled over an empty chair and sat down, saying to Chu Yu:

Stop spacing out and open a new document.

I said, "Write it down."

"Huh? Remember what?"

Chu Yu hadn't quite caught up yet.

"The lyrics, and the general melody direction."

Lu Chen's gaze was fixed on the view outside the window, as if he was trying hard to recall something.

"The song is called 'Going Down the Mountain'."

"Down the Mountain?"

Chu Yu repeated the name, feeling that it fit the "Zhengtu" brand quite well.

Lu Chen cleared his throat and began to dictate.

"The first part of the lyrics,"

The goal is to create a sense of "cultivation" and "departure".

For example, "To master unparalleled martial arts, one must endure pain that is difficult for ordinary people to bear."

Yes, the opening needs to be impactful, getting straight to the point.

Chu Yu's fingers flew across the keyboard, secretly astonished.

She thought Boss Lu was acting recklessly.

I didn't expect him to have come prepared.

Lu Chen's casual remark was surprisingly eloquent.

At least I know that lyrics need to rhyme.

"In the second paragraph, add some everyday scenes."

"The master likes to drink oolong tea, and he likes to wear Chinese red clothes."

Then write the details of the cultivation.

"Whether it's the sweltering summer or the freezing winter..."

"hiss……

Isn't this the plot of Fruit Swordsman?!

As Chu Yu took notes, she began to savor the flavor of the dish.

This is exactly the same plot as that interspersed in Fruit Swordsman!

At the same time, I was secretly alarmed.

Could it be that Boss Lu was thinking about today's events since the development of Fruit Swordsman a few months ago?

This is outrageous!

"Hey hey hey! Don't get distracted, memorize the chorus."

Lu Chen snapped his fingers in front of Chu Yu.

"I'm performing a Tai Chi move with my left hand."

He thrust his sword forward with his right hand.

The sweeping leg move is called "Snow Clearing".

Breaking the Flying Swallow's Lightness Skill...

Remember, this part should have a theatrical feel to it.

"This... is a bit mystical."

Chu Yu scratched her head, not quite understanding what Lu Chen was trying to say.

Because there has never been any popular music of a similar style.

It's normal that Chu Yu doesn't know about this.

"How about this, I'll sing a couple of lines, and you can get a feel for it."

As he spoke,

Lu Chen hummed a strange melody, unlike any of the popular songs currently on the market.

Chu Yu listened quietly.

Upon hearing it, I was immediately captivated.