Rebirth 08: Can a mobile game company also build a tech empire?

The other team members present remained silent upon hearing this.

However, Wang Fan's words implied that he was not optimistic about this investment.

In 2008, MOBA games were still a relatively niche game genre.

Even the term "MOBA" only gradually appeared a year later in 2009.

Currently, the only popular MOBA game on the market is DOTA, a custom map in World of Warcraft.

Therefore, this completely fails to demonstrate the potential of MOBA games.

Moreover, if the agency operation team spends a lot of money to invest in Riot Games, wouldn't their own team be less likely to benefit in the future?

Someone from another team said:

"Minister Ren, is it appropriate for us to invest such a large sum of money directly?"

"What if players don't accept it?"

"Yeah, why don't we develop this type of game ourselves? I don't think it'll be too difficult."

This is what the self-developed team said.

After hearing what Wang Xuan and the other team members said, Ren Yuxin remained silent for a moment, then said:

"I am very optimistic about the future potential of games like DOTA."

Therefore, I don't think this needs much discussion; investment is absolutely necessary!

Ren Yuxin made the final decision, directly ending everyone's doubts.

When the minister spoke, no one else had any objections.

After all, no one was optimistic about spending 100 million RMB to buy the agency rights for DNF.

As a result, DNF became an instant hit and became one of the pillars of Tencent Games.

Subsequently, Ren Yuxin made the following arrangements:

"I will prepare at least two million dollars for this investment!"

You must acquire at least 20% of Riot Games' shares.

It also holds the exclusive agency and operation rights for the game in China.

Are there any other questions?

"no."

Wang Xuan answered immediately.

Since the minister is optimistic about this investment, I, as his subordinate, can simply carry it out without saying too much.

After discussing the investment in Riot Games, Wang Xuan said with a proud expression:

"Mr. Ren, our agency operations team has generated over 700 million RMB in revenue so far this year!"

Since its launch in June, Dungeon Fighter Online has generated over 500 million RMB in revenue!

They basically achieved monthly revenue exceeding 100 million RMB.

Meanwhile, CrossFire's revenue has exceeded 300 million this year.

Therefore, our agency operations team's goal for the entire year is to achieve 1.5 billion RMB!

After speaking, Wang Fan's gaze subtly swept over the employees of the other teams.

The unspoken message in his eyes was: Who else?!

Ren Yuxin smiled after hearing a series of numbers in the "hundred million" unit.

After all, he was the one who negotiated the distribution rights for both games that Wang Fan mentioned.

The two games are currently performing remarkably well.

These are all my own achievements, proving that I had the foresight to recognize their potential and did not miss the opportunity for Penguin Games' rise.

"Great!" Ren Yuxin said with a smile, "I hope the agency operations team can continue their efforts and double their revenue next year!"

Wang Fan nodded confidently and made a bold statement:

"No problem, our agency operations team's target for next year is 30 billion!"

The employees from other teams rolled their eyes inwardly after listening to Wang Fan's report.

So what if you're an agent? What's with the attitude?

If your team is so capable, then make a game that everyone can see.

After discussing the agency operations team, Ren Yuxin turned his attention to the other teams.

Sensing Minister Ren's gaze, Guo Yongle, who was in charge of the teams for "Penguin Racing" and "Penguin Dance," was not to be outdone and took the initiative to speak:

"Our Penguin Racing has generated 400 million yuan in revenue since its launch at the beginning of this year."

Penguin Dance was launched in May, and its revenue has reached 300 million yuan to date.

Our in-house R&D team's goal this year is to reach 900 million RMB.

This result is far behind that of the agency operation team, but it is still quite remarkable.

"Very good!" Ren Yuxin also gave a positive evaluation.

Guo Yongle secretly grimaced. He had worked himself to the bone for a year, and all he got was a very good evaluation.

Ren Yuxin is very satisfied with the achievements of the game division this year.

After all, a department with an annual revenue of 2.4 billion RMB is a force to be reckoned with within Tencent.

He commented:

"This is a very good result even within Tencent. From now on, our game division can hold its head high within Tencent. Let's see who dares to look down on us now!"

As soon as he finished speaking, enthusiastic applause erupted from the crowd below.

After understanding the current situation of the game division, Ren Yuxin decided to turn his attention to the competitors.

"Marketing team, how are the pig farms doing this year?"

Yao Jia, the marketing team leader, who was idly scribbling in her notebook in a corner, was suddenly startled awake.

"Huh? A pig farm?"

She quickly flipped through the data she had prepared before the meeting.

"The pig farm's revenue this year should be around two billion RMB."

Of the two Journey to the West games, Fantasy Westward Journey accounted for approximately 1.2 billion in revenue.

"A Chinese Odyssey" generated approximately 800 million yuan in revenue.

After hearing these numbers, Ren Yuxin nodded.

In any case, as long as Tencent Games' revenue surpasses NetEase's this year, that's fine.

After all, the main source of revenue for the pig farm is games, with gaming accounting for more than 85% of the company's revenue.

Penguin Games' revenue only accounts for about 25% of Penguin's total revenue.

Therefore, in 2008, Tencent Games surpassed NetEase in revenue, becoming the highest-grossing game company in China.

It was definitely a year of rise.

And they have proven the feasibility of this agency + self-developed approach.

At the same time, it will also be able to deliver a satisfactory result to Little Ma.

"Um, is there one more company you'd like to mention?"

Yao Jia from the marketing team said hesitantly.

"Speak."

Ren Yuxin nodded and did not stop him.

"It's a company called ZhengTu Technology."

"Zhengtu Technology? I don't remember that."

"This company imitated our Penguin Racing and Penguin Dance this year, creating 'Rapid Racing' and 'Heartbeat Rhythm' respectively. The competition was indeed fierce at the beginning of the launch, but after we attracted traffic from QQ, their number of online players dropped rapidly."

According to our investigation, they have now shut down the servers.

We currently have two games available for iPhones: Angry Birds and Fruit Swordsman. Both are paid single-player games, and their sales on iPhones have been quite good.

Yao Jia gave a brief introduction to the situation of ZhengTu Technology.

If Lu Chen were here, he would have to sigh:

Your competitors may know you better than you know yourself.

"Ha! Single-player, or pay-to-play?!" Ren Yuxin slammed his hand on the table, exclaiming dramatically, "Are they courting death?"

"Well, they mainly target overseas markets."

"Foreign markets? Then they've said goodbye to the domestic market forever."

Everyone knows that the most profitable strategy is to first attract players to the game with free content, and then reap the rewards with paid items.

Don't be fooled by the fact that they're making games for a bunch of foreigners.

Everyone's the same; they all like free things!

Ren Yuxin said with absolute certainty.

"But……"

Yao Jia seemed to want to say something more.

"alright,

Since they've decided to go the single-player game route,

That's not on our track, so don't waste your time bringing it up.

Meeting adjourned!